Introduction to ArtificiaI Intelligence in Higher Education
Kerrang! Magazine Ownership and Target Audiences
1. Homework 2
Kerrang!Is published by Bauer Media Group, Bauer Media Group also publish a
variety of magazines, radio stations and TV channels, for example they produce
popular brands such as ‘Closer’, ‘Empire’,’Mojo’,’Q’ and ‘Kiss’. Bauer Media
Group don’t havea specific target audience as they appeal to males and
females at many ages. This is becausethey have a wide range of brands and
each brand has its own target audience. For example Kerrang!has a different
target audience to Q.
Media Cross Ownership
Media cross ownership is wherea corporation has ownership of multiple
media businesses. TheBauer Media Group is an example of media cross
ownership. Bauer Media Group produce over 300 differentmagazines in 15
different countries. Thereforethe Bauer Media Group is subsidiary.
Ownership
Bauer Media Group is a family business and has been managed by five
generations of the Bauer family. Currently 85% of the Bauer Media Group is
owned by YvonneBauer.
