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Meaning
Theory
Your Name
Snake
• Denotation
A limbless, slithering reptile
• Connotation
– Evil, two-faced and
poisonous.
Flag
• Denotation
A flag of a country.
• Connotation
– A flag that represents the
United Kingdom.
Gun
• Denotation
• A weapon
• Connotation
– Violent, gang and murder.
Poster Analysis 1
From this image you get the impression that the
character is evil or the bad guy. You can tell from the
colours as they are dark colours and also the face of the
Joker, he looks quite scary. The location is gloomy and
you cant see anything behind him. You can see on his
face that he has a clown inspired look been pained on
him and people are scared of clowns so the audience
watching are maybe meant to be scared of this character.
Poster Analysis 2
From this poster you get the impression that the film is child
friendly. You can tell from the colours as they are white and
blue. The primary audience would be tooth fairy as children
believe in the tooth fairy when they are younger. You also
get the idea that its quite innocent as there is angel wings on
a man, it also softens up the image. If the wings was
removed it could be quite intimidating as how the man is
stood and his facial expression as he is looking forward. Also
you can tell it is a warm kind of movie as there is children on
the front and they are smiling.
Poster Analysis 3
From looking at this poster you can only see one person
and nothing about the location so you can already
gather that this person is the main character and is really
important in the film. Also the fact that his face is split
into 3 colours which are quite dark filtered colours you
might get the impression that he has different
personalities and each one is filtered and acts a different
way.
Soundtrack
• Clip 1
– From this sound clip it’s a horror related.
There's also a build up so this could mean the
people on that image have heard a noise and
they both reacted the same way by looking at
each other in shock.
• Clip 2
– From this sound clip it sounds more like a happy
genre or even a musical and the people in the
image could be getting up to dance or having a
romantic scene by either kissing or could
possibly be asked to get married.
Shining
• They brightened up the scenes to make it
more positive and they also only used happy
scenes. They added happy music which overall
made it look like it was a happy movie.
Scary Mary
• They added dark shadowed scenes with scary
music and made it look like the children was
running away and hiding.
Stereotypes
Men
• Sports
• Possession of status
Women
• Makeup
• Mother figures
Stereotypes
Upper Class
• Designer/expensive
clothes and
accessories
• big houses
• Posh
Working Class
• Smaller, normal
houses
• None branded
clothes
Stereotypes
Old People
• Isolated, lonely-
living by themselves
• Rely on old ways
• Old fashion clothing-
knitwear
Young People
• Social media
• Following trends-
clothes etc
• Use slang to speak
Iconography- Western
• Deserts
• Horses
• Cowboys
Iconography- Sci-Fi
• Aliens
• Outer space
• Future
Iconography- Fantasy
• Castles, princesses
• Mythical creatures
• Wizards, magic
Narrative
• Narrative Definition
– a spoken or written storyline
• Linear Narrative Definition
– A storyline that goes in the order, start, middle and end.
• Linear Narrative Film Example
– A storyline that has flashbacks from the past and then goes
back into the present.
Narrative
• Non-Linear Narrative Definition
– When the story doesn’t go in chronological order
and doesn’t follow the direct timeline.
• Non-Linear Narrative Film Example
– Deadpool
Clip Analysis
• In the clip you can tell that Darth Vader is a bad guy as he is in an dark
coloured costume with a mask on so you cant see his face at all. He is also
carrying a red light sabre which also can gibe hints to the audience he is
the bad guy because the colour red links to evil and blood. He is also
walking in with an army with a white suit and guns to protect him. There's
also people with a yellow suit and and blue light sabre and you can tell
they are the good guys as they are quite colourful colours and they are
also fighting the bad guy. As Darth Fader was walking in the other guys
had an expression on their face as if they was scared. Also the good guys
don’t have a mask on and can clearly tell their expressions.

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Meaning theory pro forma

  • 2. Snake • Denotation A limbless, slithering reptile • Connotation – Evil, two-faced and poisonous.
  • 3. Flag • Denotation A flag of a country. • Connotation – A flag that represents the United Kingdom.
  • 4. Gun • Denotation • A weapon • Connotation – Violent, gang and murder.
  • 5. Poster Analysis 1 From this image you get the impression that the character is evil or the bad guy. You can tell from the colours as they are dark colours and also the face of the Joker, he looks quite scary. The location is gloomy and you cant see anything behind him. You can see on his face that he has a clown inspired look been pained on him and people are scared of clowns so the audience watching are maybe meant to be scared of this character.
  • 6. Poster Analysis 2 From this poster you get the impression that the film is child friendly. You can tell from the colours as they are white and blue. The primary audience would be tooth fairy as children believe in the tooth fairy when they are younger. You also get the idea that its quite innocent as there is angel wings on a man, it also softens up the image. If the wings was removed it could be quite intimidating as how the man is stood and his facial expression as he is looking forward. Also you can tell it is a warm kind of movie as there is children on the front and they are smiling.
  • 7. Poster Analysis 3 From looking at this poster you can only see one person and nothing about the location so you can already gather that this person is the main character and is really important in the film. Also the fact that his face is split into 3 colours which are quite dark filtered colours you might get the impression that he has different personalities and each one is filtered and acts a different way.
  • 8. Soundtrack • Clip 1 – From this sound clip it’s a horror related. There's also a build up so this could mean the people on that image have heard a noise and they both reacted the same way by looking at each other in shock. • Clip 2 – From this sound clip it sounds more like a happy genre or even a musical and the people in the image could be getting up to dance or having a romantic scene by either kissing or could possibly be asked to get married.
  • 9. Shining • They brightened up the scenes to make it more positive and they also only used happy scenes. They added happy music which overall made it look like it was a happy movie.
  • 10. Scary Mary • They added dark shadowed scenes with scary music and made it look like the children was running away and hiding.
  • 11. Stereotypes Men • Sports • Possession of status Women • Makeup • Mother figures
  • 12. Stereotypes Upper Class • Designer/expensive clothes and accessories • big houses • Posh Working Class • Smaller, normal houses • None branded clothes
  • 13. Stereotypes Old People • Isolated, lonely- living by themselves • Rely on old ways • Old fashion clothing- knitwear Young People • Social media • Following trends- clothes etc • Use slang to speak
  • 15. Iconography- Sci-Fi • Aliens • Outer space • Future
  • 16. Iconography- Fantasy • Castles, princesses • Mythical creatures • Wizards, magic
  • 17. Narrative • Narrative Definition – a spoken or written storyline • Linear Narrative Definition – A storyline that goes in the order, start, middle and end. • Linear Narrative Film Example – A storyline that has flashbacks from the past and then goes back into the present.
  • 18. Narrative • Non-Linear Narrative Definition – When the story doesn’t go in chronological order and doesn’t follow the direct timeline. • Non-Linear Narrative Film Example – Deadpool
  • 19. Clip Analysis • In the clip you can tell that Darth Vader is a bad guy as he is in an dark coloured costume with a mask on so you cant see his face at all. He is also carrying a red light sabre which also can gibe hints to the audience he is the bad guy because the colour red links to evil and blood. He is also walking in with an army with a white suit and guns to protect him. There's also people with a yellow suit and and blue light sabre and you can tell they are the good guys as they are quite colourful colours and they are also fighting the bad guy. As Darth Fader was walking in the other guys had an expression on their face as if they was scared. Also the good guys don’t have a mask on and can clearly tell their expressions.

Editor's Notes

  1. Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
  2. Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
  3. Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
  4. Discuss what genre the music gives the image. Reference the sort of music and how it makes you feel about the image? What does it suggest about the characters or what is about to happen?
  5. What techniques have been used to make the trailer appear as if it is a romantic comedy. Discuss sound and editing.
  6. What techniques have been used to make the trailer appear as if it is a horror film. Discuss sound and editing.
  7. List the positive and negative stereotypes linked with these social groups
  8. List the positive and negative stereotypes linked with these social groups
  9. List the positive and negative stereotypes linked with these social groups
  10. List iconography you would associate with the genre. Add images where/if relevant
  11. List iconography you would associate with the genre. Add images where/if relevant
  12. List iconography you would associate with the genre. Add images where/if relevant
  13. Discuss the clip and reference how meaning has been created through the use of Costume/Dialogue/Props/Lighting/Camerawork/Editing/Music/Colour Reference clear examples from the clip https://www.youtube.com/watch?v=c-jQL-0oxTA