1. Proposal
1
Working Title:
What is it called?
Lookz Fashion Magazine
This can change if you think of something better later
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
The products purpose is to entertain those who love fashion, beauty and lifestyle as that is the
main subjects in there. I will achieve this by including all those categories and make sure it is fun
and exciting, for the audience to look/read.
Genre:
What sort of product is it
Fashion Magazine
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
The magazine would have the latest trends worn by known celebrities and models as well. It
would have tips on to help you style your clothes or buy new clothes and have some
inspiration. There will also be a section on beauty with the most recommended beauty
products e.g. makeup, beauty brushes, skin care. Finally, there will be a category on
lifestyle, so everyday things and as it’s the season near Christmas there might be some
Christmas ideas, The Lookz Christmas list. There could be some house décor inspiration,
food and drink, and just things you might need in everyday life.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
My audience is from 16-25. (Teens and students). The primary gender will be femalesfrom
that age group but also men might love fashion so the secondary gender would be men
from the same age. The psychographic is for any but belongers and achievers might be
interested more with this one as it will be about latest trends which the belongers would
love and there would also be products and looks of expensive designer items which will
attract the achievers, but this magazine isnot just for them as anyone can buy it as it’s not
a very expensive magazine it will have a pretty cheap price that most can afford. The social
status again is for lower, middle, and upper class but would probably attract middle and
upper mostly but that doesn’t mean people from lower class wouldn’t buy it because they
definitely still can.
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?
There won’t be any offended material included and will not offend any religions/ethnicities as I will
make sure to include models from different parts of the world with either the trending clothing in the
UK or the trending clothing that the model is from and this could mean religious clothing that they
wear. I will be using models and celebrities for this product with existing designer clothes. Children
younger than my target audience can read this as there won’t be anything inappropriate for them
