Unit 3

1. Proposal
1
Working Title: Autumn Photography Portfolio
What is it called? This can change if you think of something better later
Product’s Purpose: To show the new Autumn fashion trend in the style of nature
photography in a folder.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: Photography Portfolio
What sort of product is it
Content: My product will have different type photographs all about the new Autumn fashion
trend. I will base my background under trees with the leavesfalling down. There is no story.
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience: 19 – 25 year olds because this is the age range who likes to know about the new
Autumn range clothing and this is why it would appeal to them. This will be for malesand
females.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Legal & Ethical Considerations: There is no offensive material that I am using. It will not
restrict younger people having a look as it will inspire them in the future to dress
differently. My photographs will not offend any social groups, any religions or ethnicities as
myself of different religion, I would not do anything to offend others. The models will be
dressed appropriately so the younger generation can dress up to a certain standard and
not be over sexualised. I will make my own logo to go with the portfolio which will not be of
any other photographer’s designs already. My product will not get sued for copyright as I
am making it my own style and no other photographer’s.
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?