1. CURRICULUM VITAE
Awadh kumar
House No-E-406 , Sector –Delta-1
G.noida, - 201306(UP)
E-mail: apanday300@gmail.com
Mob No: +91-8874658402,9984172111
Seeking assignments in a growth oriented organization
Professional profile
Brand Launch with 2.9 years experience in Sales & Marketing, Channel Sales management,
Business development, key account management, Modern Trade, Institution Sales, with FMCG
industry. Started operation from the Hindustan coco cola beverages pvt. Ltd.
And launched their product successfully in the market. Launched 2 brands, since I started my
professional career.
(A) Presently working with a reputed FMCG company Devyani food industries Ltd
(Creambell) as S.sales Executive in Gorakhpur (U.P).
Gathered experience at managing and creating a network of distribution and develop strategies
for the sales operations & activities to create brand awareness in the market and Responsible for
the availability of stock & Developing Distribution network.
Organizational Experience
Career path
Working with Devyani Food Industries Ltd.(Creambell) as a Sales Executive, Haryana since Dec-
2009.
Devyani Food Industries Ltd. is a part of RJ Corp, which is known for Pepsi, Costa Coffee,
Pizza Hut, DPS, MMI Schools, InBev etc. It is the global bottler in soft drink portfolio. It’s
turnover more than 5300 Crore.
Key responsibility area:
• Actively involved in the Distributor handling, VRS handling with product Cream bell Ice
cream
• Weekly and monthly revision of set targets and over all sales growth in the area.
• To find potential of Creambell Ice Cream in all channels – Retail & Institutions like Retail
Chains, Schools, Colleges, Hospitals, Restaurants, Catering, key accounts & Vending.
• Managing the sales network in 1citie & handling 1Retail Distributors with 2 Sales
Representatives and 3 Vending Distributors & 4 VRS in the Territory.
• Analyzing Market Trends, Sales performance through channels and other critical trends.
• Planning, Organizing & Implementing sales programmes & Strategies to improve the product
awareness & Brand visibility.

2. • Evaluating performance and monitoring distributor sales & marketing activities.
• Develop and maintain the distribution network for the achievement of primary and secondary
sales.
• Managing retailers (channel sales) operations & forging beneficial relationships for
enhancing profitability.
• Implement price changes & schemes in the market.
• Ensuring product distribution and company systems are in place, sales team training,
developing and maintaining good relation with key accounts.
• Setting targets for Distributor and VRS.
• Assisting the channel partners to meet their business targets and achieve profitable ROI.
• Execution of various BTL activities for new launches and seasonal schemes
• Improvising promotions so as to improve performance of new products and existing range at
both Trade & Consumer level.
Notable achievements:
• Played a pivotal role in promoting Creambell Ice Cream in all the channels in Noida
• Achieved primary & secondary sales target in value wise, volume wise & pushcart wise in
assigned territory.
• Got Eagle Award for Achieving 100% growth over Yago in 2009.
Previous Experience
Worked with Varun beverages ltd(PEPSICO). As a Pree Sales Representativ(P.S.R)
NOIDA from july 2007 to oct 2008
Worked with Hindustan coco cola beverages pvt. Ltd. As a MD HUNTER – NOIDA from
oct 2008 to dec 2009.
Hindustan coco cola beverages pvt. Ltd is the leading fmcg Company.It
Is world’s largest company in foods & beverages? Coke,thumsup, limica ,sprite, fanta, maaza,
etc is one of Coca cola best-known brands in the world. It is the global leader in soft drink
portfolio.
Key responsibility area:
• Reporting to Area sales manager.
• Handling of Trolley &Key Account Retail fountain Channel sales.
• Looking of trolley Regular sales through Dealer’s & Vendors.
• Handling a team of 1 salesmen and 2 Helpers.
• Visit 25 Retail outlet and 15 vendors alternate days.
• To achieving Secondary & Primary sales.
• Looking of fountains sales in different location’s e.g. Pub & Bars, Restaurants, Malls, retail
outlet also.
• To solve problems related to market & supply.
• To check visibility of products in market.

3. • To check visibility of coke, fanta, maaza, limica etc. on sub-vendors trolleys.
• Making of new Retail outlet.
• Develop and manage relationship with new & existing Retailer’s.
• Identify and develop new potential areas and maintain effective distribution system.
• Making visit to Vendors trolley & giving training regarding brand order maintenance.
• Tracing stock level continuous availability and regular rotation of all brands in the market.
• Evaluating performance & monitoring distributor sales and marketing activities
• Analyzing the market trends and studying competitor activities.
Notable achievements:
• Played a pivotal role in promoting and launching new product such as Fanta Apple in noida.
• Successfully launched new product 350 ml Sprite Express in the Noida.
• Achieved primary & secondary sales target in value wise, volume wise in the assigned
territory
• Handled all marketing activities successfully for promotion of film (CHAANDANI
CHOWK TO CHINA) in east Delhi.
Educational Qualification
• 2010 B.B.A I.M.T.S Institute, New delhi
• 2007 12th U.P Board
• 2005 10th U.P Board
Computer proficiency:
Familiar with MS DOS and WINDOS power point, excel, MS word and Internet
Hobbies & Interest:
• Playing cricket
• Listening music
• Surfing net
• Traveling
Personal details:
Father Name : Shri. Ayodhya prashad panday
Date of Birth : 21 sep 1988.
Martial Status : Unmarried
Language Known : Hindi, English
Date………………… (Awadh kumar)
Place………………..