1. SHAHID SIDDIQUI
CAREER OBJECTIVE
To establish my career in the dynamic field of Sales & Marketing and to enhance my skills
capabilities at optimum by working in the professional environment. Improves product
marketability and profitability by researching, identifying, and capitalizing on market
opportunities; improving product packaging; coordinating new product development.
PERSONAL PROFILE
• Father’s Name Abdul Razzaq Siddiqui
• Date of Birth December 13, 1973
• CNIC#. 420101-6404497-9
• MARITAL STATUS MARRIED
SALES MANAGER (South Zone)
ASTOR International (Revlon, Jolin & Freeman)
September, 2014 till to date
• Deals with different cosmetics, FMCG and skin care products.
• Set goals and objectives for sales team.
• Provide sales support and guidance to marketing team for product positioning.
• Recommend marketing techniques and tactics as per demand.
• Assist in field marketing programs to evaluate efficiency and effectiveness of
sales.
• Coordinates the involvement of sales support personnel and including customer
support services.
• Work with market management to ensure market-level strategic and business
objectives are met by sales team.
• Ensure company policies and procedures are followed by the sales team.
• Allocating areas to sales representative.
• Keeping up to date with products and competitors.
HOUSE # R-225 BLOCK 18, F.B.
AREA, SAMANABAD.
GULBERG TOWN,
KARACHI,
PAKISTAN
Contact #. 0300-2257283 Or 0311-2002628
E-mail: fast_shahid2011@hotmail.com
PROFESSIONAL EXPERIENCE

2. CITY SALES MANAGER
Golden Foods Industries
Karachi
October 2013 to September 2014
• Ensures consistent, profitable growth in sales revenues through positive planning,
deployment and management of sales personnel. Identifies objectives, strategies
and action plans to improve short- and long-term sales and earnings.
• Collaborates with GM sales in establishing and recommending the most realistic
sales goals for the company.
• Manages an assigned geographic sales area or product line to maximize sales
revenues and meet corporate objectives.
• Accurately forecasts annual, quarterly and monthly revenue streams.
• Formulates all sales policies, practices and procedures.
• Assists sales personnel in establishing personal contact and rapport with top
echelon decision-makers.
• Interprets short- and long-term effects on sales strategies in operating profit.
• Collaborates with Accounts and Marketing departments to establish and control
budgets for sales promotion and trade show expenses.
• Reviews expenses and recommends economies.
• Holds regular meeting with sales staff.
REGIONAL SALES MANAGER (South Zone)
Max Trading
November 2012 to October 2013
• Maintain market and Sales Force over the Karachi Territory for the products;
Bigen Hair Color, Cosmetics and Herbal Products.
• Sales and revenue generation.
• Business outreach strategies
• Promotion and sales tactics
• Develops and implements sales plans for targeted penetration of the retail market
and whole sales market.
• Exceeding monthly sales quotas on a consistent basis.
• Successfully grew the market from 30% to 100%.

3. TERRITORY SALES MANAGER
Kings Food (Pvt.) Ltd
Karachi
January, 2012 to October, 2013
• Planning to achieve the given targets of sales team
• Monitor assigned Sales team & their areas on daily basis
• Arranged Sales and Designed Targets for Sales Representative & Order Booker
• To look after their sales officers team performance weekly basis
• To look the distributors targets and achievements and payment schedule
• To lead the sales force, solve their work related problems and to communicate
them the policies imposed by the top management
M/S KINGS FOOD (Pvt.) Ltd.
I) CITY SALES CONTROLLER (Karachi)
From 2007 to 2012 January
• Meet assigned Primary & Secondary targets
• Monitor assigned Sales team & their areas on daily basis.
• To look after their sales officers team performance weekly basis.
• To make different types of plans and strategies of new business for the company.
• Arranged Sales and Designed Targets for Sales Representative.
• Target oriented and focused on short and long terms goals.
• Randomly Cheek the Display of our products at shop
II) TOWN SALES CONTROLLER (Hyderabad & Sukkar)
From 2005 to 2007
• Controlling sales targets of sales team and distributors giving guidelines to achieve
their targets.
• Planning to achieve the given targets of sales team.
• Monitor assigned Sales team & their areas on daily basis
• To look the distributors targets and achievements town wise.
• To keep eye on coverage, display and sales.
• Controlling Distributor and Sale Team
III) DISTRICT SALES CONTROLLER (Hyderabad, Sukkar & Quetta)
2002 to2005
• Handling Sole Distributors and Sub Distributors and Sale Team
• Achievements of Sales According the Target by Sales Team and Distributors.
• Planning to achieve the given targets of sales team.
• To contact with Distributors and check their stock flooring and order for supply.
• To look the distributors targets and achievements town wise.
• To keep eye on coverage, display and sales.
• Randomly Cheek the Display of our products at shops.

4. IV) SALES PROMOTION OFFICER (Karachi)
1999 to 2002
• Creates a plan of action for reaching goals.
• Achievements of Sales According the Target by Sales Team and Distributors.
• Planning to achieve the given targets of sales team.
• To contact with Distributors and check their stock flooring and order for supply.
• To look the distributors targets and achievements town wise.
• To keep eye on coverage, display and sales.
• Randomly Cheek the Display of our products at shops.
SALES REPRESENTATIVE
 M/S Hilal confectionery pvt. Ltd.

 1996 to 1999
KEY STRENGTHS
 Determines annual unit and gross-profit plans by implementing marketing
strategies; analyzing trends and results.
 Establishes sales objectives by forecasting and developing annual sales quotas for
regions and territories; projecting expected sales volume and profit for existing and
new products.
 Establishes and adjusts selling prices by monitoring costs, competition, and supply
and demand.
 Negotiating and good communication skills.
 Decision making.
ACADEMIC QUALIFICATION
• Graduation (Bachelor of Commerce) University of Karachi
• Diploma of Associate in Electronics (S.I.T.E) SINDH BOARD OF TECHNICAL
EDUCATION
• Metric ( Science with Electronics ) SINDH BOARD OF TECHNICAL
EDUCATION
COMPUTER LITRACY
• Ms Power Point.
• Spread Sheet.
• Microsoft Word.
HOBBIES / SOCIAL / OTHER ACTIVITIES
• Reading Books, Listening Music and net surfing
REFERENCES
• Will be furnished on request.