Dipak Suri has over 18 years of experience in sales, business development, CRM, debt management, and collections. He is currently the Regional Head of Sales for Savrin Spirits Private Limited based in Gurgaon. Previously he has worked for ICICI Bank, ICMC Corporation Ltd., Shaw Wallace Distilleries Ltd., and Jagatjit Industries Ltd in various sales and management roles. He holds a PGDBM from IMT Ghaziabad and B.Com from M.D. University, Rohtak.

1. DIPAK SURI
H. No. - 856, Sector – 7C,
Faridabad. - 121006
Phone No – 9818241414
Email: dipaksuri74@gmail.com
CAREER HIGHLIGHTS
July 2016 till date
Working as Regional Head Sales with Savrin Spirits Private Limited based at Gurgaon.
The company is one of the emerging player in liquor industry with the brands like Ambition
whiskey, Gelidus Vodka and Royal Safari Rum.
Job Profile:-
• To conceive, develop and implement brand-building strategies to strengthen market share.
• To make existing brand portfolio as market leader in its segment To achieve volume budgets
for Haryana and Chandigarh to maximize segment wise market share .
• To achieve Sales/Collection targets for Ambition Whiskey, Gelidus Vodka and Royal Safari
Rum.
• Effective and efficient Sales planning and Inventory control ,Liaison with the Excise
Authorities.
• To organize on-premise activities like events, club/bar promotions for the brands Liaison with
F&B , club/bar Managers to promote brands .
• Motivation and training of Sales Force. A team of Area Managers, Assistant Sales Managers,
Sales Executives and , Accounts Executives are reporting to the position .
June 2014 to June 2016
Working as self employed and running a marketing agency in the name and style of “ Gunin Dhanin
& Associates” and dealing in products like Homes Loans, Loan against property etc in collaboration
with ICICI Bank, Axis Bank, Magma Housing Finance Limited and India Bulls etc.
Also running a self service FMCG Store in the name and style of “ Poshan Departmental Store”,
located in sector 7-10 market, Faridabad.

2. Sep. 2007 to June 2014 with ICICI Bank Ltd.
August 2010 to June 2014, worked as Area Credit Manager- CB Loans ( Commercial Vehicle)
• An opportunity was provided by the company in 2010 by changing my role in the ICICI Bank
as Area Credit Manager-Commercial Vehicles for Delhi-NCR region. Handled commercial
activities like appraising credit worthiness, handling various documentation in contracts,
monitoring the delinquencies and developing /analyzing financial reports.
• Appraising credit proposals of clients with respect to their financial and other backgrounds
such as performance on other CB tracks of financiers.
• Evaluating the proposed deal as per the policy parameters of the company.
• Handling the CPC (Central Processing Co-ordination) team of twenty members to facilitate
the daily requirement of CAM making, file checking and disbursement memo generation.
• Regularly meeting with customers, Dealers and DSAs to understand the market dynamics.
• Interacting with Audit teams and resolving the issues raised by them during the audit.
• Post approval disbursal of sanctioned cases, checking of documents, ROC charge creation.
• Analysis of portfolio quality, Industry trends analysis.
• Training of Sales Team, Channel, DSA executives for better understanding of policy.
Sep. 2007 to July 2010, worked as Area Debt Manager and managed the product like
STPL(Small Ticket Personal loan), CD (Consumer Durable) & PL( Personal Loan).
Job Profile:-
• Spearheading the STPL (Small Ticket Personal Loans) & PL collection thru Central Service
Providers (CSPs) and Collection Agencies for Delhi & NCR with the team of Debt Managers,
Agency Managers and over 100 personnel spreading over 3 channels.
• Monitoring & managing the cost of collection at a desirable rate. Initiate strategies to reduce cost
& enhance the performance. Leading the CSPs /Agencies for target achievements in terms of cash
collection & loss reduction.
• Monitoring the field team through DMs & AMs for strict adherence with the compliance.
.
• Coordinating with legal team to organize Lok Adalats & conciliation process to resolve the cases
amicably.

3. • Approving/Declining & Recommending the waiver requests from DMs on merit. Monitoring the
approved cases for the foreclosure of the loans.
• Quarterly training of the vendors on both polices and processes.
• Responsible of integrity at all levels, code of conduct, growth and profitability.
• Preparing & presenting the monthly performance review to the Zonal Head.
•
August 06 to Sep.07 with ICMC Corporation Ltd., as a Sales Manager-North
The Company Profile: The Company is dominant player in value added cartons and labels.
Caters the packaging needs of almost all the major players in liquor industry.
Job Profile:-
• Exploring new business opportunities, entering into new markets, as well as new
product development initiatives.
• Coordinating with various departments like finance, production, sales as well as
service to ensure timely delivery of products and recovery of payments.
• Responsible to generate and plan customer requirement and provide relevant
solution for the same.
• To achieve highest possible customer satisfaction through active customer
relationship management. Participation in the marketing events such as Exhibitions.
August 2000 to July 2006 with Shaw Wallace Distilleries Ltd. as a Sr. Sales Executive.
The Company Profile: Shaw Wallace Distilleries Ltd. was one of the dominant player in liquor
industry with well known brands like Antiquity, Royal Challenge, Haywards etc.
Job Profile:-
• Managing the distribution channels in the assigned territory and target achievement against
budgeted sale.
• Monthly monitoring of wholesale and retailers performances in each brand and implementing
strategies to correct aberrations.
• Organizing sale promotion activities and market development programs.
• Monitoring of competitor’s activities, reporting them and preparing counter moves.
• Generating institutional enquiries and necessary follow-ups.

4. April 1998 to July 2000 with Jagatjit Industries Ltd. as an Area Sales Officer.
The Company Profile: Jagatjit Industries Ltd. is one of the leading Company in liquor industry and
having the brands like Aristocrat Black, Aristocrat Premium, Aristocrat and Bonnie Scot etc.
ACADEMIA
PGDBM IMT, Ghaziabad 2005
ADSM NIS, Delhi 1997
B.Com M.D. University, Rohtak 1997
DATE OF BIRTH: 26th
OCT. 1974
TOTAL EXPERIENCE 18 years
CURRENT LOCATION Faridabad
NOTICE PERIOD One Month
LOCATION PREFFERRED Any where in India
A Brief Overview
• A result oriented professional with over 18 years of experience in FMCG Sales, Business
Development and CRM. Commercial Vehicle Credit, Collections, Having decent experience
in Debt Management up to 180 dpd in leadership position for more than three years with ICICI
Bank.
• Significant experience in managing operations encompassing, sales & business development of
FMCG & Value added products. Proven abilities in tapping new markets to expand the
existing clientele.
• Exhibited abilities in evaluating prevalent trends and developing promotion strategies for
escalating sales.
• Holds proficiency in rendering assistance to clients ( Corporate) and provide relevant solutions
according to their requirements.
• Attained adeptness in conducting opportunity analysis by keeping abreast of market trends and
competitor moves to achieve market-share metrics.
• An effective communicator with excellent Customer Relationship Management to surpass
achievement of delivery and service quality norms.
• Possess a flexible & detail oriented attitude.
REFERENCES & DOCUMENTATION AVAILABLE ON REQUEST