Андре Менегаци (André Menegazzi) директор по развитию бизнеса, Medienservice Agentur Group GmbH, Германия

1. mds.
Online flip page catalogs
The connective link between
emotionally appealing
printed catalogs and
E-commerce shop systems
Dialog Marketing Days Kiev 2011

2. About us.
mds.
A methodical agency
We are committed to networking graphic and technical media services. This form of bundling/
concentration enables us to develop a unique form of productive capacity for our customers, which
reduces complexity, simplifies processes and minimizes costs.
The objective is to bring together conceptual, graphic and repro-technical services to form an
“Intermeshing production process”.
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3. Facts and figures
 3 company locations Munich I Hamburg I Thailand
 221 employees 48 Munich I 23 Hamburg I 150 Thailand
 Turnover 12 M euro p.a.
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4. Subsidiaries
Germany Thailand
Hamburg
Phuket
Munich
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5. About us.
The cornerstones of mds.
communication consulting
implementation IT-systems
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6. About us.
The cornerstones of mds.
Communication Consulting Implementation IT-systems
 illustration  PIM-systems
 brand communication  process analysis
 retouching  MAM-systems
 corporate comm.  restructuring
 color management  workflow management
 trade communication  organization
 composing  E-commerce systems
 dialog marketing  tracking
 DTP / FAW final artwork  translation management
 print control
 advertising management  E-papers / E-magazines
 production control
 packaging design process  app development
 product photography  portals
 360° photography
 3D-rendering  development
 post-production  hosting / operation
 FOGRA-proof  maintenance
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7. mds.
An extract of our expertise.
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8. Online flip page catalogs
The connective link between emotionally appealing
printed catalogs and E-commerce shop systems
Dialog Marketing Days Kiev 2011
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9. Market situation
1. Steady expansion of the internet to all walks of life
2. Growing customer confidence in online shopping
3. Intensified campaign for online customers
4. Customers must be reached through all channels (print / POS / online / mobile)
5. Customers want to be addressed in an appealing and emotional manner
=
Internet systems on the supply side are becoming more extensive and more complex
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10. The answer !
Online flip page media facilitate the task.
Nowadays these media have become the
benchmark in the marketing portfolio of every
mail order company.
Nothing bridges the gap better between
elaborately designed sales brochures and the
frequently technoid, austere online shops. Our
animated digital catalogs playfully draw
customers to the E-commerce shops, thus
using the power of their emotionally-loaded
layout to full advantage.
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11. 1. Desktop-Version
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12. Desktop – Version I Navigation
 page-Overview (Thumbnail)
 Index
 page-jump
 full-text search
 Download
 fullscreen
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13. Desktop – Version I Featurelist
 online flippable
 sensitive corners
 full-text search
 integration of multimedia content -
sound & movies
 linking to further systems
 skinning
 whitelabel option
 flash animation
 etc.
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14. 2. iPad-Version
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15. iPad – Version I Navigation
 zoom
 page overview (thumbnail)
 index
 bookmarks
 favorites
 page-jump
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16. iPad – Version I Featurelist
 wipe-effect
 integration of multimedia
content - sound & movies
 linking to further systems
 skinning
 usable on- / offline
 kiosk inside Apple app store
 whitelabel option
 etc.
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17. User benefits
 increase conversion rates
 increase customer interaction and customer loyalty
 optimum, innovative representation of products and companies as well as their
environment
 open up new sales potential
 increase catalog coverage and open up new customer groups
 quick to implement at low cost
 cost-effective testing of foreign markets
 simultaneous reinforcement of print and online channels
 facilitate analysis of user behavior
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18. Enduser benefits
 easy to use, self-explanatory navigation
 highly user-friendly
 quick locating and ordering of products found in printed advertising material
 emotional product presentation in the sales environment of a catalog double-page spread
 supplementary information by additional images, video sequences, 360°product images,
etc.
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19. Implementation issues
 fees
depending on configuration level, characteristic form and optimization level
0,90 € per page* plus initial costs
*min. 80 pages
 turnaround time
determined by the volume and configuration level
 implementation materials
high-res PDF single-sided documents or open print production data, link directory,
video and audio data files
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20. Kontakt
mds.
medienservice Agentur Group GmbH
Perchtinger Str. 8-10
81379 München
Germany
www.mds.eu
your contact partner:
André Menegazzi
Manager Business Development
Tel: +49.89.747344-25
mail: a.menegazzi@mds.eu
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