Creating a "Next Generation" E-Commerce Experience

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Learn how to create compelling and consistent e-commerce experiences. See a demo of an e-commerce experience that leverages a common commerce platform together with rich client application technologies that work on a range of Web and mobile platforms.

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Creating a "Next Generation" E-Commerce Experience

  1. 1. quot;This announcement from Microsoft is a breath of fresh air into Commerce Server's image,quot; says Gartner research VP Gene Alvarez. “ InformationWeek, August 8, 2007
  2. 2. We Understand the Flow of Goods
  3. 3. Marketing/Brand Management Marketing & Brand Agencies Technology Dev
  4. 4. Driver of Change: Abundance
  5. 5. “A focus on cost-cutting and efficiency has helped many organizations weather the downturn, but this approach will ultimately render them obsolete. Only the constant pursuit of innovation can ensure long-term success.” - Daniel Muzyka, Dean, Sauder School of Business, Univ. of British Columbia
  6. 6. Acceleration A Brief History of Economics Agricultural Age Information Age Conceptual Age Industrial Age Source: Dan Pink, A Whole New Mind
  7. 7. “If you don’t like change, you’re going to like irrelevance even less.” - General Eric Shinseki, Chief of Staff. U. S. Army
  8. 8. “UPS used to be a trucking company with technology. Now it’s a technology company with trucks.” - Forbes
  9. 9. The quot;Infolustquot; Trend
  10. 10. Multi-player Mobile Game
  11. 11. Mobile Augmented Reality
  12. 12. The Future Augmented Reality to Guide Consumers Through Complex Tasks
  13. 13. How to Engage and Improve Customer Satisfaction
  14. 14. Mobile Becomes Ubiquitous
  15. 15. B2B Companies Using Web 2.0 web 2.0 reality in B2B tier description examples hyped but Immersive online experiences that + wikis require a high degree of socialization + mobile seldom used or specific technologies to make the + viral video most out of features and functions. + social networks + virtual worlds (e.g. Second Life) emerging Integrated tools that add new media + blogs functionality; especially focused on the + rss feeds infusion of motion, sound and elective + podcasts participation. + video-on-demand + distributed services everywhere Established web tools entrenched in + proprietary web sites the day-to-day functions and + email marketing communications of companies. + online advertising + search engine optimization + search engine marketing + webinars Source: 2007 Survey of National Advertisers and BtoBOnlinecom
  16. 16. Multi/Cross Channel Linked Forrester - February 2008 “B2B CMO Investment Priorities For 2008”
  17. 17. An Example
  18. 18. The Imperatives
  19. 19. User Experience User Experience DATA MAGIC Business Logic
  20. 20. How do you go about innovating, anyway?
  21. 21. For site designers For developers and architects
  22. 22. For your shoppers and purchasers For merchandisers & marketers For IT professionals
  23. 23. * These items are technically not Web Parts, but they use SharePoint controls and are available in the Default site or can be integrated into other sites.
  24. 24. “Mobile” Contemporary Template Template Custom UX: “Color- Customize Web Parts Neutral” OR Live! Site Template Direct to CS2009 Services Templates Commerce Foundation Commerce Commerce Server 2009 Server 2009 SharePoint Commerce Default Web Site* Services* Site Management Channel Mgmt Presentation Mgmt Commerce Server 2009 Web Information Mgmt Parts Workflow E.g.: Shopping, Checkout, Profile, … Commerce Commerce Server 2009 Multi-Channel Server Commerce Foundation Commerce Server IT Pro and Unified run-time calling model, meta data Designer Business Multi-Channel Awareness Tools Custom Core e-Commerce Shopping Features Management Tools Logic Catalog Manager, Marketing Commerce Server Core Systems Manager, Customer & Order Catalog, Orders, Profiles, Marketing, Analytics, Staging, W Manager eb Services, BizTalk Adaptors * SharePoint installation required 38
  25. 25. 39
  26. 26. points
  27. 27. Mobile Web Browser Etc... Application Presentation Tools Presentation Tools Presentation Public API Broker Operation Application Operation Operation Operation Operation Sequence Sequence Sequence Sequence CS Sub Systems Data Cloud SQL Server Services
  28. 28. var productQuery = new Query<CommerceEntity>(“Product”); productQuery.Properties.Add(“Id”); productQuery.Properties.Add(“DisplayName”); productQuery.SearchCriteria.Model.Properties.Add(“Id”, “1243”); productQuery.SearchCriteria.Model.Properties.Add(“CatalogId”,”Adventure Works Catalog”); Response response = OperationServiceAgent.ProcessRequest(requestContext, productQuery.ToReques t())
  29. 29. Web Parts:Customization – XSL Transforms Multi- SharePoint Channel Site Foundation Results Query Query HTML Product Query Web Part Properties HTML XSLT Product Templat XML Template e Document Library
  30. 30. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  31. 31. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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