You are now doing business in multiple languages and currencies, at multiple locations around the world, selling to multiple customer segments, through multiple channels and devices. To rise up to the challenge online retailers need to break away from traditional, rigid commerce practice and embrace agility for real time optimisation. This session will explore the growing challenge of the ‘multi-multi’ world and provide practical advice on how to deploy and design great user experience that converts in every level
From Clicks to Bricks: Why Physical Stores Matter Today More Than EverOpenbravo
We are experiencing a growing "clicks to bricks" phenomenon, where pure e-commerce leaders are opening physical stores in an attempt to get closer to their customers and foster loyalty.
Omnichannel experience and typical customer journeysComarch
How to provide an omnichannel customer experience to Telecommunications clients? How to integrate physical shops with social and digital? Where is the money for operators in these new scenarios?
Creating Flawless Multi-Screen Experiences for Your Current and Future CustomersMozu
Join Mozu featuring an interactive panel of retailers as they discuss how today's top brands are creating effective customer experiences across multiple devices.
To support its managed digital commerce solutions, Nexway develops and operates an innovative cloud platform that lets publishers and retailers market, sell and service digital products through traditional Web interfaces as well as within all games, apps, and software products themselves.
An eCommerce Platform Manifesto | What Retailers Must Deliver to Outperform t...Mozu
Check out the presentation from a Mozu webinar featuring Forrester Research as they discuss the growing commerce technology industry and must-have technologies that most impact customer experience.
Best B2B Ecommerce Solution In India, China, Taiwan, Germany & KoreaPrathamesh Landge
Yuj B2B eCommerce Solution is designed specifically to deliver the flexibility of B2C models in B2B commerce. It is very suitable for vendors and distributors who have longer supply chains.
Capturing intelligence while managing relationshipsIntergen
Focuses on how to provide sales representatives with the tools to manage customer relationships and to capture valuable field intelligence via direct observations. Enabling immediate transmitting of field information via mobile devices to headquarters. to enable category managers, trade promotion managers, finance and logistics instant-connect views, so that business managers can intelligently and swiftly reorder field priorities to energize a launch, or avoid a supply chain issue. Presented at the NZ Retail Show during April 2011.
From Clicks to Bricks: Why Physical Stores Matter Today More Than EverOpenbravo
We are experiencing a growing "clicks to bricks" phenomenon, where pure e-commerce leaders are opening physical stores in an attempt to get closer to their customers and foster loyalty.
Omnichannel experience and typical customer journeysComarch
How to provide an omnichannel customer experience to Telecommunications clients? How to integrate physical shops with social and digital? Where is the money for operators in these new scenarios?
Creating Flawless Multi-Screen Experiences for Your Current and Future CustomersMozu
Join Mozu featuring an interactive panel of retailers as they discuss how today's top brands are creating effective customer experiences across multiple devices.
To support its managed digital commerce solutions, Nexway develops and operates an innovative cloud platform that lets publishers and retailers market, sell and service digital products through traditional Web interfaces as well as within all games, apps, and software products themselves.
An eCommerce Platform Manifesto | What Retailers Must Deliver to Outperform t...Mozu
Check out the presentation from a Mozu webinar featuring Forrester Research as they discuss the growing commerce technology industry and must-have technologies that most impact customer experience.
Best B2B Ecommerce Solution In India, China, Taiwan, Germany & KoreaPrathamesh Landge
Yuj B2B eCommerce Solution is designed specifically to deliver the flexibility of B2C models in B2B commerce. It is very suitable for vendors and distributors who have longer supply chains.
Capturing intelligence while managing relationshipsIntergen
Focuses on how to provide sales representatives with the tools to manage customer relationships and to capture valuable field intelligence via direct observations. Enabling immediate transmitting of field information via mobile devices to headquarters. to enable category managers, trade promotion managers, finance and logistics instant-connect views, so that business managers can intelligently and swiftly reorder field priorities to energize a launch, or avoid a supply chain issue. Presented at the NZ Retail Show during April 2011.
How B2B Marketers Use Digital Media to Accelerate Marketing and Sales Perform...Joel Book
This presentation was delivered at the 2011 DMA B2B Marketing Symposium in Boston.
It provides a concise overview of why and how innovative B2B marketers are using Email, Social Media and Websites in combination with CRM and marketing automation technology to attract, engage, sell, and retain customers.
What do industrial markets need to know when it comes to branding? Shari Worthington of Telesian Technology presented this webinar on 2/22/11. Sponsored by MCAA (@MeasureControl)
Learn why Adobe acquired Marketo, how it fits into the stack, and understand whether or not it’s a solution that compliments your current digital environment.
Improve Customer Experience and Growth with Robust Product Data and eCommercePerficient, Inc.
As organizations digitize their business to drive better customer experiences and higher growth, many struggle to manage the demand across channels for rich, accurate and complete product data. To address this market need, Insite Software and inRiver partner to seamlessly integrate the power of product information management and eCommerce to optimize operations and improve the user experience.
Experts from Insite, inRiver and Perficient discussed the gap in the B2B eCommerce vendor landscape and how Insite and inRiver are filling it by:
-Offering a solid total cost of ownership
-Providing a nimble, best-of-breed solution that supports the customer’s omni-channel buying journey
-Allowing you to more efficiently manage key data processes and rich media for an improved, content-rich customer experience.
A brief introduction on what SDL Media Manager adds to (existing) Digital Signage / narrowcasting systems in order to convert viewer into buying customers. SDL Media Manager bridges Digital Signage, Mobile, Social Media and the Web.
Similar to Rising to the challenges of 'multi-multi' world (20)
It’s no secret marketing departments are under pressure to deliver more, quicker. Join this webinar to discover how tech-savvy marketers get 10 times the results
Digital Transformation 2016: The latest approaches to simplify digital customerEpiserver
In the face of digital transformation, marketing leaders must not blindly follow the hype and chase after new technologies. This webinar takes you back to the basics by providing practical tips and design examples (B2B and B2C) of how to identify your biggest marketing problems, map out a digital roadmap aligned with the customer journey, and deliver a consistent desktop and mobile experiences to win.
70% of marketers are not confident of their ability to deliver against their multichannel strategy. Are you one of them? Our latest research suggests that marketers are still struggling to react to new channels, devices and data with their current technology capability. View these slides to find out what are the top 5 challenges and how to beat them by integrating your website and marketing automation.
Digital Transformation By Industry | EPiServerEpiserver
What is digital transformation? Looking at industries that has gone through a clear digital transformation we’re trying to find the similarities. After that we explain how we at EPiServer design products that should support companies at different stages in their digital transformation.
Boost Your Marketing ROI By Integrating Your Website and Email | Silverpop at...Episerver
As marketers, we've spent lots of time ramping up email capabilities, building great websites and including sales with our digital platforms. But all this technology exists as independent islands. Now is the time to pull it together. Learn how Nutricia leverages Silverpop marketing automation, buyer personas, EPiServer CMS and more to deliver a personalized customer experience.
Search Now: How to Surface Content that Really Matters to Your CustomersEpiserver
Study shown an average person is bombarded by the equivalent of 174 newspapers of information a day, so how do you make sure your visitors find the most relevant content as quickly as possible? Find out how EPiServer Find, an advanced search and navigation technology, is being used by our customers to guide visitors from Google all the way to the actual conversion with automatic landing pages.
Leverage Silverpop Marketing Automation and CMS | EPiServerEpiserver
As marketers, we've spent lots of time ramping up email capabilities, building great websites and including sales with our CRM platform. But all this technology exists as independent islands. Now is the time to pull it together. Learn how to leverage Silverpop, buyer personas, EPiServer CMS and more to deliver a personalized customer experience.
East Coast Trains, the British train company that carries over 19 million passenger each year, has recently relaunched their website on to manage the growing demand for real-time information and ever-changing customer expectation.
Marketing vs IT Dynamics in Customer Experience ManagementEpiserver
A data-focused strategy is changing the relationship that marketing professionals have with IT. As the owners of data and those with the skills to manage it, IT professionals are starting to see their role become more visible to other departments within the organisation. A much closer relationship between IT and marketing looks to be essential.
Ecommerce: The Next Big Thing in B2B MarketingEpiserver
B2B commerce transactions are expected to hit $599 billion by the end of 2013, according to Forrester. With the launch of Amazon Supply and Google Marketplace, ecommerce is set to become the new competitive advantage for B2B organisations. This seminar will present the business case, key trends and challenges, and how to prepare for B2B ecommerce transformation.
E-commerce has hit critical mass. In the age of channel hopping and cross-border trading, global companies struggle to deliver consistent customer experience across their markets. EPiServer will show you how to remove channel barrier and focus on markets, by aligning and personalising the product, pricing and promotion strategy.
How to remove channel barriers and focus on customer experienceEpiserver
The infinite rise of marketing channels makes creating great customer experience increasingly difficult to attain. This session will show you how to break down the multichannel barriers and focus on what really matters (and converts) by serving personalised and relevant content to your customers in real time.
Personalisation to improve customer experienceEpiserver
Personalisation uses the priceless information you gather about customers, both new and returning, to tailor content, information and offers. This session will look at how you can use personalisation to improve user experience and bring your segmentation strategy alive.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
11. Opportunities for Brands
Evolving mobile devices with increasing features
Maturity of social media and online communities
Development of content interface technologies
19. Multi-Channel / Multi-Market
Single platform for managing sites across geographies
and channels, including web, mobile, social and in-store.
Enabling a seamless and consistent brand experience
regardless of channel.
Provides tools to monitor performance and optimize
results.
20.
21.
22.
23.
24.
25.
26. Tablet Customers
Tablet owners are generally
wealthier
Consumers now shop more
often with tablets that
mobiles
1.5% higher conversion rate
42. Digitisation of Brand Experience
“Buy anywhere, fulfil anywhere” – Forrester
Empowering both customers and store sales with best-
in-class mobile and interactive technologies.
– Prevent loss of in-store sales
– Create an endless aisle
Entire floor becomes point of sale, brand ambassadors
deliver differentiated customer experience.
55. Customer Expectations
Source: Forrester, North American Technographics Retail Online Survey
56. “A customer who shops both online and in-
store is worth almost six times as much”
Forrester
57.
58. Customers don’t interact with companies from a
“channel” perspective
Reconfigure resources and capabilities to stay ahead of
the change as consumer technology adoption and
behaviours change.
60. Stay Flexible
Early stage in multichannel - Impossible to predict future
channels
Mistakes can be costly, working out where to invest can
be very difficult
Agility is Required
– React to changes in trends or behaviour quickly
– Make customer interaction consistent across all channels
– Build an infrastructure that allows flexibility
61.
62. Without product content – ERP data Brands need content - in all channels
Field Value
Item number 12345-22
Item name SHOE FTB 13
Price 1399.00
On stock 188 pcs
Shelf no in 12A
warehouse
No. per pallet 122
Pallet weight 166 kg
Suppl. Itno 3476-3
63. Content spaghetti Marketing
Product
owner
FILE
SERVER
InDesign
docs
Text DB
ERP
Image DB
Sales E-COM
C:My docs
Supplier
PLM Web
CMS
66. “The commitment to agile
commerce is not just about doing
what is right for the customer and
doing it faster; it is about driving
a return on investment (ROI).”
Brian K. Walker from
Forrester
You are now doing business in multiple languages and currencies, at multiple locations around the world, selling to multiple customer segments, through multiple channels and devices. To rise up to the challenge online retailers need to break away from traditional, rigid commerce practice and embrace agility for real time optimisation. This session will explore the growing challenge of the ‘multi-multi’ world and provide practical advice on how to deploy and design great user experience that converts in every level
Customer acquisition is essential to online marketers. From paid search, to social media, to display ad targetingdrive the best possible traffic back to the marketer's site.
5 years ago multi-channel was hardly discussedRetail and content consumption has been revolutionised
Retail is a fast-paced world– online and multichannel even more so.Those attracted to working in it are lured by the challenge of not quite knowing what’s around the corner.
Repsonsive design
EurekaMobile Solutions?
Also use multi-market for different B2B buyers
T-CommerceIncreasing needs a specific site- No Flash- No rollovers – replace with gesture navigation
Mobile are becoming the glue between real world interactions and online
Apple PassbookBoarding passes, movie tickets, store coupons, loyalty cardScan your phone to check in for a flight, get into a movie, and redeem a couponSee when your coupons expire, where your concert seats are, and the balance left on that all-important coffee bar cardNo more hunting through your wallet for gift cards, coupons, passes or tickets
Passbook is time and location enabled – The ability to load offers when near a retail outletPasses and tickets appear on your Lock screen at the appropriate time and placeReach the airport or walk into the store to redeem your gift card or couponif your gate changes after you’ve checked in for your flight, Passbook will even alert you
About to be launched in COOP Norway Apple iPhone app
Scan & Pay - iPhone service to COOP members1 - Customers go to coop.no register a credit card on their account and plug this into the store they want to shop at. First time they use the app – they will be prompted to scan a QR code at the entrance of their store before shopping.2 – Scan using the app adding the products to the shopping bag while walking through the store. Some goods are age limited (beer, movies, cigarettes). A running summary is presentedshowing the item and total cost.3 – Basket page lists all scanned items, can change and delete items.4 - Pay by pressing "Confirm payment". No need to queue at the checkout, just pay on mobile, then scan a QR code on the way out. Receipt is displayed on your mobile and on user profile online - coop.no.
Currency of social media is the share
Allow people to order anything in-store even if it’s not thereDeliver to store / pick-up in store
Clinique interactive make up counter using a MS Surface table
Lego – bring the product to life through Augmented Reality using a in-store kiosk or laptop with webcam
Lego’s augmented reality store window transforms children to mini-figures
Topshop – Virtually try on garments before taking them to the changing room
Kiosk allows JC Penny’s customer to explore the endless aisle
RFID-enabled coat hangers trigger outfit recommendations on digital displays.Outfits consistent across all channels.
NFC is a key technology
Add retail capabilities to mobile devices
Companies like Square are providing smaller business with the ability to take card payments for the product though a mobile or tablet device.PayPal is also entering this market providing merchants with the ability to take payments through their PayPal accounts.
Consumers increasingly demand a seamless experience across touchpoints
Fragmentation drives attention away from the traditional channels on the left to emerging channels on the right
In-store requires a service-enabled back-end infrastructure on a capable e-commerce platform.
Be Agile - Some things won’t work
Customer now has many touchpoints where they interact with your brand.Increasing use of the term master data- Having multiple channels doesn’t necessarily make you a multichannel businessThe customer or the sales staff need direct access to consistent information across each channel. Example a call centre user should have access to what the customer has looked at, purchased and products that could interest them.Customers need to be engaged with the brand in the right context for their location and behaviour.Important to note that we have a PIM offering that can help manage content for all channels including the print channel using plug-ins for Adobe inDesign.
Agility-An accelerated speed-to-market -The relentless focus on ROI
EPiServer enables us to identify traits and to develop personas within our anonomous website visitors, to setup “groups” based on user behaviour on our site or in their journey to our site (for instance search queries on Google or viewing an ad on another site). This enables us to easily create personalised views of our website & content and to influence the user journey, based on criteria such as: Where in the world the user is visiting the website from; Which company they are from;Whether they are visiting from their laptop, iPhone, iPad or other mobile device;Whether they have ever been on the site before, or If they have been on the site more than 3 times this week, or If they have visited a key set of pages in the site; orIf they have seen an offline marketing campaign you are running on billboards, in magazines or in any other channel. Of course, we can use data gathered in our own CRM systems to allocate users to these “groups” and to deliver personalised, targeted marketing to your website visitors. And this can all be done in minutes, not hours and not requiring any input from your technical teams. This functionality is a game changer for online marketers! It enables us to create automated, one to one, personalised user experiences. It allows us to deliver our content, our marketing messages, set in the most appropriate context and in the most appropriate tone. We’ll explore some scenarios in a few minutes.
Content and Products managed in a single placeDistributed through channels and integrated through other offline customer touch-points
Powerful CMS / Social capabilities - PersonalisationRoadmapMobile Demo SiteMarketing automation