Future NOW!     What 2011 Will Hold for     Social Media and Digital     Marketing     Roger Warner - December 2010DON’T P...
Two Years in Review                      2
2009 to 2010               3
Marketing Depts Said...                   WTF?                          4
Consultants Said...                      You.com                            5
In Summary...A big bloody mess.Everybody making it up as they go along.Lots of brands threw a stack of money away.(The sma...
2011 in a Nutshell                     7
2011: The Year of Pragmatism•   More integrated planning by brands•   More stable briefs - on both sides•   More action an...
We Will Care About...•   Traffic•   Conversions•   Brand awareness (PR)•   Search visibility•   Database / follower buildi...
In Short…MARKETING RESULTS.i.e. 2011 is the year that                               (And this crapSocial Media becomes par...
2011 Predictions...1. The Agency of the Future will no longer talk about the agency of the future2. Dedicated Social Media...
What C&M Will Look Like…                                                           (...partners with)                     ...
We’re a Social PR Agency. An Online PRAgency. A Digital CommunicationsAgency. (We’re still a cludge - andlearning to love ...
Get in Touch...Roger Warner, MD at C&Mroger@contentandmotion.com
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C&M Social Media and Digital Marketing Future Now: 2011 Predictions

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Predictions for 2011. I had a couple of drams last night and put pen to paper. (As a consultant it's my duty to do these things.) Here you go. From the bottom of my heart, I feel that...

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C&M Social Media and Digital Marketing Future Now: 2011 Predictions

  1. 1. Future NOW! What 2011 Will Hold for Social Media and Digital Marketing Roger Warner - December 2010DON’T PANIC!
  2. 2. Two Years in Review 2
  3. 3. 2009 to 2010 3
  4. 4. Marketing Depts Said... WTF? 4
  5. 5. Consultants Said... You.com 5
  6. 6. In Summary...A big bloody mess.Everybody making it up as they go along.Lots of brands threw a stack of money away.(The smart ones clung on to all the good lessons.)Half of the hallowed Social Media logos won’t exist this time next year.We’d all rather eat our own faces than read Mashable every day (‘Blubuzz.comannounces innovative new geocaching, transcendental time travel service for B2Cinverse trading markets...!’)And yet, some of us did some great work. We found new ways to do trafficacquisition, PR and consumer engagement. Heck, some folks even made some ROI! 6
  7. 7. 2011 in a Nutshell 7
  8. 8. 2011: The Year of Pragmatism• More integrated planning by brands• More stable briefs - on both sides• More action and less Powerpoint• More implementation, less training• More bravado, less fear• More pragmatism, less bullshit• More skepticism - new widget, who cares? 8
  9. 9. We Will Care About...• Traffic• Conversions• Brand awareness (PR)• Search visibility• Database / follower building• More sophisticated content, conversations & stories• Less advertising and sales messages• Our customers’ agendas 9
  10. 10. In Short…MARKETING RESULTS.i.e. 2011 is the year that (And this crapSocial Media becomes part goes away. You’ve learnedof an integrated, enough to know what’s working,measurable marketing brief. why and where your customers(Now, reeeeeeeeeeeeelax....) should care.) 10
  11. 11. 2011 Predictions...1. The Agency of the Future will no longer talk about the agency of the future2. Dedicated Social Media events and conferences will wither on the vine - 90% fewer will be planned for 20123. Standard briefs will be issued by brands with every RFP. Each will include a section on set KPIs and budgets4. Training and pure strategic consultancy will no longer exist as a standalone Social Media business5. The leading SEO service offerings will be 50%+ driven via content and Social Media strategies6. Online/Offline PR distinctions will cease to exist in the minds of clients - PR becomes one thing7. There will be no obvious, defining category / label for great digital work - and integrated agencies will continue to struggle with black spots8. Brands will be happy to pick and mix their suppliers depending on the brief - best of breed will rule9. Across most market categories, Google and Facebook will dominate the online marketing agenda - Twitter and others will recede10.Hysteria will pass. Well buckle up and just get on with it. 11
  12. 12. What C&M Will Look Like… (...partners with) Online PR Media Community Analytics and Traditional and Relations Management Reporting PR Agencies Engagement Creative Web build Web build SEO Planning (technical) (content) Advertising Agencies Campaign & Technical User Video and Account Project Interface rich media Project Management Design Management App build Media Events Monitoring (Fbook / Training Buying Management Tools iPhone - Agencies technical) 12
  13. 13. We’re a Social PR Agency. An Online PRAgency. A Digital CommunicationsAgency. (We’re still a cludge - andlearning to love it. We’re better defined bywhat we deliver: traffic, conversions,engagement, etc. I feel this is right for thetimes, but if you have any suggestions ona slick label to apply to what we do thenanswers on a postcard please.) 13
  14. 14. Get in Touch...Roger Warner, MD at C&Mroger@contentandmotion.com

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