This document discusses how social business is a business imperative and competitive advantage. It argues that by optimizing interactions among employees, customers, and partners through social technologies, organizations can tap into collective intelligence to drive business results. It provides examples of how core business processes like customer care, product innovation, and workforce optimization can be reinvented through social platforms. The document also outlines IBM's portfolio of social business capabilities and products that can help companies transform into social businesses.

1. Get Social: A Business Imperative
1 http://www-01.ibm.com/software/lotus/events/conference/ogs/ © 2012 IBM Corporation

2. A social business optimizes interactions among people to
create business value and gain competitive advantage
Customers
Employees
Partners
As barriers between people disappear, organizations can tap into collective intelligence,
advocacy, and distributed talent across their entire business network to drive business results.
2 © 2012 IBM Corporation

3. Part of becoming a social business is the opportunity to
tap into an organization’s collective intelligence
Collective Intelligence delivers increased innovation, global efficiency, and increased insights
into your business internally and externally
http://www.ibm.com/gbs/collectiveintelligence
3 © 2012 IBM Corporation

4. Enabling core business processes to be reinvented
executive communication
and
improved product design cultural transformation improved customer care
and introduction process
real time market
fast on-boarding of talent segmentation
and skill development
advocate-based
global sales contests marketing
4 © 2012 IBM Corporation

5. Transformation means thinking about platforms instead of
tools
Reach people where they Enable people to engage
live and work productively in a business
context
Monitor and analyze social Act on insight for business
data to discover new advantage
business insights
Enabled by Open Standards
5 © 2012 IBM Corporation

6. Transforming business processes leads to differentiation
and competitive advantage
Customer Care and Insight
• Increased revenue through differentiated market insight
• Improved customer experience
• Increased profit through ability to predict buying behavior
Product and Service Innovation
• Faster time to market
RETHINKING • Differentiation based real-time user insight
• Increased revenue through new innovations
Workforce Optimization
• Higher productivity and retention
• Rapid skill transfer and on-boarding employees
• Shorter cycle times and improved decision making
6 © 2012 IBM Corporation

7. Social businesses redefining their industries
Redefining how banking can be done Transforming patient care
Transforming innovation through global Reinventing how medical
collaboration knowledge is shared globally
7 © 2012 IBM Corporation

8. IBM has an end to end portfolio of capabilities, services,
and delivery methods for social business
Social
Content Management Social Analytics Social Collaboration Social Portal
Services Cloud Mobile
8 © 2012 IBM Corporation

9. Product Highlights
IBM IBM
Connections Connections Mail
IBM Docs Social Content
Management
Lotus Notes Exceptional Web
Social Edition Experience
IBM SmartCloud
Mobile
for Social Business
9 © 2012 IBM Corporation

10. ®
IBM
Connections Next
Activity Stream
and embedded apps
10 © 2012 IBM Corporation

11. IBM ®
Connections Mail
11 © 2012 IBM Corporation

12. Social Content
Management
Enterprise Content
Case Management
IBM
ECM Content Analytics
Information Lifecycle
Governance
12 © 2012 IBM Corporation

13. ® ™
IBM Docs
A better way to create documents.
Together.
13 © 2012 IBM Corporation

14. EXCEPTIONAL Web Experiences
Mobile Social
Analytics Scalability Rich Content Communities
14 © 2012 IBM Corporation

15. IBM® Customer
Experience Suite
Beta Available Now
Portal + Web
Web Content
Community Experience
Pages Manager
Factory
15 © 2012 IBM Corporation

16. MOBILE MOBILE
®
IBM
a leading provider
16 © 2012 IBM Corporation

17. Mobile capabilities across a wide range of platforms
IBM Symphony IBM IBM Lotus IBM
Connections Notes Sametime
Apple® iOS Blackberry®
Android™ Windows® Phone
17 © 2012 IBM Corporation
Announced planned support for Windows Phones

18. ®
Lotus Notes
Social Edition
18 © 2012 IBM Corporation

19. Enhanced
capabilities
from the
browser
New Notes app
browser plug-in
19 © 2012 IBM Corporation

20. Domino
Applications
XPages
OpenSocial
20 © 2012 IBM Corporation

21. How to make it work: Business and IT must come together
Business
IT
21 © 2012 IBM Corporation

22. RETHINK the way you do business
Business
IT
22 © 2012 IBM Corporation

23. Social business is an opportunity to stand out. The time to
act is now.
Social Business AGENDA
Get started today to map out the right path for your company
23 © 2012 IBM Corporation

24. Pam Chandor 10 North Martingale Road
Global Sales Director Schaumburg, IL 60173
Social Business & Tel +1 847 805 2338
Web Experience Software pchandor@us.ibm.com
twitter: pchando
linkedin: pam chandor
24
THANK YOU © 2012 IBM Corporation