IBM is providing an entitlement for WebSphere Portal customers to use the Files and Profiles features of IBM Connections at no additional charge. This will allow Portal customers to integrate social capabilities into their existing solutions. The goal is to increase adoption of IBM Connections and provide an avenue to sell customers the full Connections product. Portal customers can now deploy Files and Profiles for internal and external use, with no restrictions.

1. ICS SalesTalk
Exciting new Social Entitlements for
WebSphere Portal Customers!
Djalma Britto
djalmab@br.ibm.com
©2011 IBM Corporation

2. Agenda
Entitlement Details
Selling the Social Portal
Selling the full value of IBM Connections
Summary, Call to Action and Resources

3. Overview
What?
IBM WebSphere Portal Server, Enable, Extend customers on active maintenance are
now entitled to use two key IBM Connections social services - Files and Profiles.
WebSphere Portal customers will now be able to deploy and access the Files and
Profiles services of IBM Connections at no additional charge.
When?
Announce and eGA on 2/21/2012

4. Entitlement does NOT include these IBM Connections Social
Services
© 2011 IBM Corporation

5. Which customers are eligible for this entitlement?
Entitlement includes the use of Files and Profiles features of IBM Connections 3.0.1 to clients
with active maintenance agreements of these licenses :
WebSphere Portal Server
WebSphere Portal Enable
WebSphere Portal Extend
Accelerators with WebSphere Portal Sever (IBM Content Accelerator with Portal Server)
These customers will now be able to deploy and access the Files and Profiles features of IBM
Connections at no additional charge.
How is the entitlement being provided?
Customers will not need to do anything to activate this entitlement - the download
package will be available to them under their Passport Advantage downloads.
There will be a 1:1 mapping for the entitlement for every PVU of Server, Enable, and
Extend
How does a customer move to full IBM Connections?
The path for customers to upgrade to full IBM Connections services will require using the
existing per user IBM Connections part number.

6. Are there restrictions on how the social entitlement
can be used with Portal?
No! This entitlement allows for integrated, hybrid, or side by side deployment of Files and Profiles
for internal and external solutions
Integration may include existing and upcoming social portlets , Web Application Bridge or simply a
link that brings together Portal and Connections Files and Profiles
For customized integration ISSL and IBM Business Partners can provide services to meet a
customers specific needs
Entitlement includes Mobile use of IBM Connections Files and Profiles

7. Why are we doing this?
Drive NorthStar Vision
Continue to drive social business and social portal messaging by providing key IBM Connections
services within WebSphere Portal offerings
Showing how are products can be used together to provide a overall exceptional web experience
solution
New Opportunities
Improve Connections penetration into our 2,900 + active Portal Customers; the top 300 of which
without IBM Connections have invested over $629M in Portal
Give Portal customers a “taste” of social services from IBM
Adoption of IBM Files and Profiles services will help provide an avenue to make every current
Server, Enable and Extend customer a sales opportunity for full Connections
Protect and drive S&S renewals and reinstatements throughout the year
Profiles becoming a new control point as companies are looking at external and internal “portal
refreshes”
Competition
Other social and portal platforms are beginning to or already provide social capabilities. The
adoption of IBM social capabilities through the entitlement will help lock potential competition
out

8. Next Generation Web Experiences
the infusion of social media/services in context to a user's Web experience
Social + Portal speed
integration & facilitate
contextual
collaboration...
Social providing the foundation
Intranet for a Social Business
Social
Portal
Social Social
Extranet Web
© 2011 IBM Corporation

9. Best-of-Breed Web Experience & Market-
leading Social Software
al
Soci al
Port
IBM ons
i
n ect
Con
h er e
W ebSp al
Port
WebSphere Portal Server has the broadest set IDC ranked IBM as the worldwide
of portal capabilities of all the portal product market share leader in the social
vendors' products. There is little that platform software segment, based on
organizations can't do vis-a-vis portals with total worldwide revenue for 2010.
this product. (IDC, "Worldwide Social Platforms 2010 Vendor Shares",
Doc#228808, June 2011)
(Gartner, "Magic Quadrant for Horizontal Portals", ID Number:
G00206214, September 2010)
© 2011 IBM Corporation

10. Delivering Productivity with Social + Portal
ation and business knowledge and experiences
mation, self-service, and people
stomers
ranet that facilitates all information about products, internal and external company news, marketing material.
CONCLUSION - Socialize Your Portal!
Avoid two separate platforms.
Inject Social Data where it matters based on:
only RELEVANT Social Data
only where it matters, i.e. in the
RIGHT BUSINESS CONTEXT
© 2011 IBM Corporation

11. Selling
Socially Infused Web Experiences
Each feature carries a unique value proposition improving productivity and efficiency:
Wikis become living documents, documenting and capturing employee knowledge;
Blogs capture worker discussions and interactions, preserving knowledge and conclusio
Files allow documents to be managed and shared quickly and easily as their owner sees
Profiles socialize contact information, job roles, and assist in expertise location.
When aggregated, social portals enable high-value business functions such as new prod
© 2011 IBM Corporation

12. New Social Entitlement for WebSphere Portal Cus
NEW
Files: Post, Share, Discover
Business Value of Files
Keeping files server-side is more secure than on the client
(better security, regular backups, fewer concerns about
viruses, disk corruption, etc.)
“Single version of the truth” through version control, use and update single versions of the document.
Lower bandwidth/disk usage/consumption of e-mail servers
Profiles: Find the people you need
Business Value of Profiles
Enables widely separated workforces to work efficiently
Provides expertise location capabilities to enable teaming
and a more productive working environment
Online contact information improves efficiency
© 2011 IBM Corporation

13. Upsell the full value of IBM Connections
Improve Employee Productivity
Share ideas and learn from others in vibrant social Communities of
practice
Experts share experience and insight via Blogs, Bookmarks and active
Forums participation
Collective Intelligence and Reuse
Leverage 'best practice' materials and tap your growing social network to
get important work done via Activities
Stay informed and discover who and what you don't know via Social
Analytics
Home Page search to quickly find relevant content vetted by others
Co-create and share collective knowledge via enterprise Wikis
Facilitate Innovation
Generation and filtering of the best ideas via Ideablog

14. Social Communities within Portal
The power of collective intelligence
The new paradigm of teaming, problem solving,
reflection, exploration and sharing
Grow revenue through soliciting innovative ideas
from employees, partners, and customers
Increase organizational productivity – by
collaborating across the silo’d walls of the
enterprise.
Improve customer relations or expedite self-
service with customer communities
Lowes Store Clerk used Connections to share her
retail experience with HQ to save a failing product
and launch a highly successful paints department
promotional campaign. Harvesting knowledge from
the store turned experience into product
revenuerve.
revenuerve
© 2011 IBM Corporation

15. Ideation Blogs promote Idea Generation
Gather structured feedback through
Ideation Blogs from customers,
partners and employees
Generation and filtering of the best
ideas
Allow voting and comments from
others to bring popular ideas to
surface
Move the best ideas into action
leveraging your extended social
network via Activities
“The IBM solution enables us to deliver exciting products to the
© 2011 IBM Corporation

16. Social Analytics
Automatically recommending Content and People
Stay informed and discover who
and what you need to know
Automatically recommends People,
Communities and Content
Based on user Profiles – tags,
social network and actions
IBM is the industry leader and first
to provide this capability
Sogeti empowers 20K professionals in 15 countries.
Reducing search time for finding staff expertise and
speeding the formation of consulting teams for
engagements helping enter new markets. The unified
markets
platform breaks down silos and promotes a culture of
sharing.
© 2011 IBM Corporation

17. Social Everywhere
New Mobile Apps to Access Data Anywhere / Anytime
Access all of your Connections data from mobile
browsers or free native apps
New Capabilities
Media Gallery – upload photos/videos from
your phone
Access Ideation Blogs
Hyperlinks in Status Updates
Full iPad Support
Improved Home screen navigation style
Saved login information in native app
Download native app from major app stores:
iTunes, Android Market, Blackberry App Worlds
© 2011 IBM Corporation

18. IBM Connections Mobile
Winter '11
Updated BlackBerry app
Fall '11
®
Universal Apple app
Added iPad and iPhone 4S support
Summer '11 Added iOS 5 support
Updated microbrowser experience Updated UX
Media Gallery
Ideation Blogs Round trip editing
Improved Home screen navigation style
Additional App features BlackBerry® app
Added OS7 support
Launch from icon on device home screens
Upload picture from camera/gallery to Media
Gallery, Files, or Profiles
Download/view files
Saved account information
© 2011 IBM Corporation

19. Empower users to socialize
with WebSphere Portal and IBM Connections
Drive innovation and improve Available
collaboration through socially- today
infused experiences
Allow users to find the right people
Enable customers to provide
feedback
Download today -
IBM Connections Portlets for
Websphere Portal
https://greenhouse.lotus.com/plugins/plugincatalog.nsf/assetDetails.xsp?
action=editDocument&documentId=511C128045FCD5D1852577B60055AD
81
© 2011 IBM Corporation

20. Empower users to socialize
with WebSphere Portal and IBM Connections - continued
Available
Drive innovation by supporting idea
contribution
today
Enable customers to get problems
resolved quickly
Share files and ideas
Incorporate Connections Apps
Activities, Blogs, Bookmarks,
Profiles, Wikis, Tag Cloud
© 2011 IBM Corporation

21. Community Pages
WebSphere Portal as central entry point for users into the web experience
Portal sits in front of Connections, so users go through the portal UI
Portal provides access control, common navigation and consistent look and feel
Connections integrated into Portal at multiple levels:
Connections Portlets may be integrated individually into portal pages
Community Pages enable the linking of a portal page to a Connections Community and automatic scoping of portlets to rel
Business Cards link to Connections Profiles and surface user profiles in the website
Customer-extensible with Web Experience Factory
© 2011 IBM Corporation

22. Community Pages Example
Combine Social Portlets alongside web content and applications
Participate in Community Blogs
Browse through Community Media Gallery
Wire in tags for quick search links
Include existing additional resources
© 2011 IBM Corporation

23. Planned Roadmap for IBM Connections and
WebSphere Portal Integration


 Connections 3.0.1.1 Portlets
Connections 3.0.1 Portlets Stand alone Forums Portlet
3.0.1.1 Portlets Tech Preview (beta) Connections 4.0 Portlets
Community Page Portlets Community Page Portlets
Portal Person Card Integration
Extended Community Page Integration (Activity Streams, Wiki Summar
Authentication Proxy support
Blogs, Profiles Blogs, Profiles, Forum
Portal Tag Cloud/Center Integration (Aggregation)
Ideation Blogs support Configuration Enhancements Configuration enhancements
Quality & User Experience Improvements
Connections/Portal search integrationConnections 3.0.1.1 Portlets Refresh
Enhanced Performance Support Portal 7 and tolerate Portal 8 Beta via Portal Search
Connections 4, Portal 8
Support Portal 7  Connections 3.0.1.1, Portal 7 Support Portal 8
 
Q2 Q3 Q1 Q2 Q3
201 2012 2013
1
Note: Exact dates are not yet available and plans are subject to
change.

24. The IBM Social Business FastTrack solutions each include a well-
defined services process and custom built, single environment,
social software installation on VMware.
These solutions are delivered by ISSL production-ready and typically within a week.
IBM Connections FastTrack Highlights:
IBM Collaboration Center FastTrack Flexible deployment options with both
An integrated solution can be delivered with on-site and cloud solutions
any combination of the following products:
IBM WebSphere Portal Fastest deployment methods available
IBM Web Content Manager
Lowest deployment cost
IBM Connections
IBM Lotus Quickr Lowest deployment complexity
IBM Sametime
Proven installation and upgrade
processes
© 2011 IBM Corporation
Contact your local ISSL sales rep for more information.

25. What to do NOW!
Start the Drumbeat by talking Social Portals:
Make a call on your existing customers to inform them about the social
entitlement, existing social features, and the benefits of social portals
For your major customers (and others if extremely interested) consider a
Lunch and Learn to discuss the new features and social portals
Learn to discuss and present the Social Portal concept
© 2011 IBM Corporation

26. Resources and Contacts
Sales Talk - Overview of entitlements, selling and positioning
This presentation is available in the SSA Community
Update Sales Kit
Slides covering social portal and new entitlements
FAQ
Link - http://w3-103.ibm.com/software/xl/portal/content?
synKey=E640048A37508M79#assets
Key Contacts
Djalma Britto – Latin America Sales Manager
Flavio Mendes – LA Tiger Team
Alejandro Ladeveze – LA ICS Channels

27. Thank You