Convert Video Views into  Sales Leads  Building Rich Media Experiences  with SDL Media ManagerWouter Maagdenbergfounder & ...
Agenda1. Who we are    About SDL, our vision and what we do2. SDL Media Manager    Media Asset Manager, how to become succ...
SDL’s Vision    SDL believes everyone should be able to engage with    the information they require in the way they want3
Our Mission•   We enable global businesses to engage with their customers    •   In the language, the media and at the mom...
Key Trends Impacting Global Business5
Global Customer Experience Management6
SDL GIM Platform7
SDL Media Manager8
The Media Asset Lifecycle • Digital Asset Management                      • Media Asset Management   Supports the Creation...
6-Step Model                                                       6. Optimize                                            ...
6 Steps to Success: What can SDL Media Manager do for you? 1. MANAGE    Centralize media assets, manage metadata    and cr...
6 Steps to Success: What can SDL Media Manager do for you? 4. SOCIALIZE    Use your system to spread & manage your    medi...
“Using SDL Media Manager gives us the interaction with ourcustomers and prospects in an innovative way that leads tomeasur...
MitsubishiFrom video to sales leads                                         Mitsubishi                                    ...
KLM.com EXPERIENCE Platform • In December 2011 KLM launched the KLM.com ‘’Experience’’ platform • An innovative online pla...
KLM Highlights • Using technologies such as HTML5 • Easily expand the use of videos and interactive elements              ...
How it works      How it works
Media Asset Management: From Assets to Programs & Playlists   • Reusing Assets     – Compile ‘Assets’ to ‘Publication(s)’....
Custom Events: Time based In-screen & Player Applications   • Using Video as your Communications Canvas        1.   Outlet...
Rich Media in Action
Multi-Channel Communication    Video with                   Likes & Shares   Call-to-Action                               ...
Big Data Data Response                      al                 Soci                    dia                  Me            ...
Big Data & The Customer Journey                          al                     Soci                         dia          ...
The Customer Journey                       Assess   ial          i alSoc ia       Soc ia    d            d Me           Me...
The Customer Journey & Persona based Communications                 Assess     alSoci    dia Me                           ...
Persona Based Communications with Rich Media                 Assess                                       ia              ...
Personalized Multi-Channel Communications  Assess               ia           Soc            l           Offer dia         ...
Let’s get Viral29
SOCIALIZE & ENGAGE: Send-to-Friend, Posts & Likes
Building Bridges across Borders                                  DIGITAL SIGNAGE                                  MOBILE  ...
SOCIALIZE & CONVERT: Time based Custom Events   DIGITAL SIGNAGE          MOBILE              SOCIAL MEDIA                 ...
Questions?             Wouter Maagdenberg             Founder & Product Manager             wmaagdenberg@sdl.com
Copyright © 2008-2012 SDL plc. All rights reserved.. All company names, brand names, trademarks, service marks,images and ...
SDL Campaign Management & Rich Media
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SDL Campaign Management & Rich Media

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Find out how Campaign Management, Social Media intelligence and Rich Media come together with SDL.

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SDL Campaign Management & Rich Media

  1. 1. Convert Video Views into Sales Leads Building Rich Media Experiences with SDL Media ManagerWouter Maagdenbergfounder & product manager SDL Media Manager SDL Proprietary and Confidential
  2. 2. Agenda1. Who we are About SDL, our vision and what we do2. SDL Media Manager Media Asset Manager, how to become successful with media & cases3. How it works About Assets, Programs, Playlists and time based Custom Events4. Rich Media in Action Multi-channel campaigns, targeting & the customer journey5. Let’s get Viral How to enable sharing, know what’s going on, and manage?2
  3. 3. SDL’s Vision SDL believes everyone should be able to engage with the information they require in the way they want3
  4. 4. Our Mission• We enable global businesses to engage with their customers • In the language, the media and at the moment they choose• We help businesses manage their brands and drive global revenues • Providing enterprise-ready innovative solutions for managing the end-to-end customer experience
  5. 5. Key Trends Impacting Global Business5
  6. 6. Global Customer Experience Management6
  7. 7. SDL GIM Platform7
  8. 8. SDL Media Manager8
  9. 9. The Media Asset Lifecycle • Digital Asset Management • Media Asset Management Supports the Creation of Initial Assets Supports the multi-channel Usage of Assets The term “Digital Asset Management" The term “Media Asset Management" (MAM) is (DAM) refers to the protocol for a sub-category of "DAM“, focusing on downloading, renaming, backing up, rating, publication and distribution of audio, video and grouping, archiving, optimizing, other media content in the digital era. SDL maintaining, thinning, and exporting files. Media Manager considers itself to be a MAM- DAM finds its roots in the print industry. system.
  10. 10. 6-Step Model 6. Optimize 5. Enrich 4. Socialize 3. Distribute 2. Localize 1. Manage10
  11. 11. 6 Steps to Success: What can SDL Media Manager do for you? 1. MANAGE Centralize media assets, manage metadata and cross-media transcode them to make them available across your channels. 2. LOCALIZE Add content translation: subtitles & dubbing. One video asset for all your languages. 3. DISTRIBUTE Cross media distribution management; Web, Mobile, Social Media, Digital Signage.11
  12. 12. 6 Steps to Success: What can SDL Media Manager do for you? 4. SOCIALIZE Use your system to spread & manage your media and message across social media. embeds, tell-a-friend, rate content 5. ENRICH ‘Convert viewers into buyers’. Add in-screen apps on top of the content to collect contact information, direct the audience to your website, run promotions, etc. 6. OPTIMIZE Study the conversion statistics and act on the reports. Making the customer journey an optimum rich-media experience.12
  13. 13. “Using SDL Media Manager gives us the interaction with ourcustomers and prospects in an innovative way that leads tomeasurable leads for our sales”.
  14. 14. MitsubishiFrom video to sales leads Mitsubishi Mitsubishi Motors Europe have a strong foothold on the European car market. Due to a global decrease in car sales and decrease in marketing budget they needed to be more creative and innovative in their marketing. Challenges Differentiate the message per consumer group Turn video campaigns into a contact- & salestool Track leads at corporate, national and dealer level Save on marketing spending Results Mitsubishi Pan European roll-out of 3-in-1 VMS 60% savings on multilingual video costs Increasing leads & test drive requests Company wide statistics & conversion rates “Using SDL Media Manager gives us the interaction with our customers in an innovative way that leads to measurable leads for our sales.” 1
  15. 15. KLM.com EXPERIENCE Platform • In December 2011 KLM launched the KLM.com ‘’Experience’’ platform • An innovative online platform to engage visitors through using video, image and audio • Offer customers a “Journey of Inspiration“ of the products and services that KLM has to offer. • Each part of the interactive platform can also directly through social media and shared with friends.15
  16. 16. KLM Highlights • Using technologies such as HTML5 • Easily expand the use of videos and interactive elements ​ • Translated into 18 languages and made suitable for different browsers & devices. • Consumers always get the same inspiring experience independent of location, language or device16
  17. 17. How it works How it works
  18. 18. Media Asset Management: From Assets to Programs & Playlists • Reusing Assets – Compile ‘Assets’ to ‘Publication(s)’. – ‘Publication(s)’ are sets of Assets – ‘Publication(s)’ are called ‘Programs’, ‘Playlists’ and ‘Scheduled Playlists (EPGs)’. – ‘Assets’ exist in source- & target files. Target files are based on ‘Media profiles’ – ‘Media profiles’ are compliant with browsers, plug-ins and devices. – SDL Media Manager detects what ‘target file’ to use on what screen/device etc.
  19. 19. Custom Events: Time based In-screen & Player Applications • Using Video as your Communications Canvas 1. Outlet: See it as your ‘Photo frame’, which you publish on a website, on a phone or on a screen. 2. Content: Manage the content shown in the ‘photo frame’ from a distance and dynamically. 3. Applications: Run In-screen and player apps on top of your content, even time code related. Convert views into leads…
  20. 20. Rich Media in Action
  21. 21. Multi-Channel Communication Video with Likes & Shares Call-to-Action Targeted banners & recommendations Coupons & vouchers Point of Sale E-mail SMS Personalized Landing pages Direct Mail
  22. 22. Big Data Data Response al Soci dia Me Ric i.e h Me .v ide dia o Email CR M Web & ail Email opened / viewed , Used coupon code on website rect M POS DiLink clicked ,Loy Twitter handle alty Video started playing Follower of our Twitter feed Video watched for 26 seconds Button in video clicked Facebook handle ata, d ER P C e Likes our Facebook ntre l Form registration send C l Comments on FB acampaign Customer name Preference also mobile/SMS Customer SOCIO & GEO info Personalization preferences Customer email address Product recommendations Geographic & Demographic da ta
  23. 23. Big Data & The Customer Journey al Soci dia Me Mu ial Soc ia vid ltime eo d d da ia Me ta Email Product 1 Product 2 Product 3 Web & ta C ics da RM d analyt ata a ta ER Pd Geographic & Demographic da ta
  24. 24. The Customer Journey Assess ial i alSoc ia Soc ia d d Me Me ProductPrefer 1 Product 2 Product 3 Commit
  25. 25. The Customer Journey & Persona based Communications Assess alSoci dia Me ia Prefer Soc l da Product i1 Product 2 Product 3 Me Commit
  26. 26. Persona Based Communications with Rich Media Assess ia Soc l da Product i1 Product 2 Product 3 Me Product 3a Product 3b
  27. 27. Personalized Multi-Channel Communications Assess ia Soc l Offer dia 1 Offer 2 Product 3 Product 3a Product 3b Me
  28. 28. Let’s get Viral29
  29. 29. SOCIALIZE & ENGAGE: Send-to-Friend, Posts & Likes
  30. 30. Building Bridges across Borders DIGITAL SIGNAGE MOBILE SOCIAL MEDIA .tv .com
  31. 31. SOCIALIZE & CONVERT: Time based Custom Events DIGITAL SIGNAGE MOBILE SOCIAL MEDIA SOCIAL MEDIA PLAYER IN-SCREEN APPS
  32. 32. Questions? Wouter Maagdenberg Founder & Product Manager wmaagdenberg@sdl.com
  33. 33. Copyright © 2008-2012 SDL plc. All rights reserved.. All company names, brand names, trademarks, service marks,images and logos are the property of their respective owners.This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used ordistributed except as authorised by SDL.

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