Digital Маркетинг – настолько ли это ново? Digital как производная ДМ
1. Is Digital Marketing
really “New”?
Lessons from Traditional and
New Marketing
Ezequiel Triviño
Director - Creative Business Solutions
DDB España
November, 18th, 2010
51. HOW DO WE SEE OUR WORK?
The essence of our proposal comes from seeing Marketing as a tool
used by the various off and on-line media, combined with creativity and technology
in order to...
…understand all our clients and anticipate their needs.
...establish and secure relationships over time between People and Brands.
...attract, create interest and mobilise the target via specific, and quantifiable actions.
52. HOW DO WE SEE OUR WORK?
IN SHORT
Design and implement off and on line marketing strategies aimed at
creating and developing relationships over time in which ...
“ the second purchase
is more important than the first;
the third more than the second;”
… and so forth.
75. A Brand is the sum of the
perceptions determined by the
experiences a certain person has
about your product, your service
and your company.
76. If your product isn´t
BETTER or CHEAPER
than your competition
an order of magnitude (10X),
you are mostly on Services
Marketing
And Services Marketing is
Relationship based