The main goal of onboarding is to get the users to understand the key principles of your product (aha moment). Learn four main types of app onboarding and improve your product.

1. Your customers deserve better app
Onboarding
By: Denis Riftin

2. Onboarding goal
The goal of user onboarding is to get the
users to understand the key principles at
the heart of the product and to show
them how it will improve their lives.
Source: Wikipedia

3. 76% of users abandon an app
in the first 30 days because
they believe this app doesn’t
worth their time and energy
24%
76%
users
Source: Localytics
Why you need good Onboarding?

4. Lost
Confused
Unclear
UnsurePerplexed
Disoriented
Bewildered
What your customers feel when they
open the app

5. THEY DO NOT
ANDERSTAND YOUR
PRODUCT!

6. A. Conceptual onboarding
B. Functional oriented
C. Value oriented
D. Interactive onboarding
Onboarding Types
According to your target
audience you can use the
right type or combination of
onboarding types

7. Types Examples:
Choose your type or
combination

8. Conceptual
Onboarding
Explain the concept of
your product by creating
a connection between
the user and meaningful
ideas.
A

9. Functional oriented
Onboarding
Teach your customers
how to use the app by
showing main
functionality of the app
B

10. Value oriented
Onboarding
Show the customers
how they benefit from
using the app
C

11. Interactive
Onboarding
Present relevant
information related to
the screen witch
customer is in. Show
information step by
step as they use the
app.
D

12. Important!
Don’t forget about emails

13. Use email to onboard users
• Welcome Email
• Helping email
• Congratulations email
Send an email at the right
time to help the users
reach “aha moment” (if
they don’t yet)

14. Thank you