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Robinhood get’s right to
the 3 Important CTAs:
•  Registration/Login
•  Swipe for more info
•  Try Demo
Robinhood get’s right to
the 3 Important CTAs:
•  Registration/Login
•  Swipe for more info
•  Try Demo
It’s really clear ...
Robinhood get’s right to
the 3 Important CTAs:
•  Registration/Login
•  Swipe for more info
•  Try Demo
It’s really clear ...
Great! Free stock trading.
That’s a very strong value
proposition.
Great! Free stock trading.
That’s a very strong value
proposition.
Great! Free stock trading.
That’s a very strong value
proposition.
Also they give a great
benchmark vs
competitors. $10 pe...
“How is this possible?!”
Robinhood pre-emptively
answers common user
questions and even throws
in extra disclosures (but
h...
Great! Free stock trading.
That’s a very strong value
proposition to open with.
“How is this possible?!”
Robinhood pre-emp...
What’s the question on
users minds? Security.
What’s the question on
users minds? Security.
I’m loving that the app
addresses all your
concerns as they arise.
They’ve c...
I’m loving that the app
addresses all your
concerns as they arise.
They’ve clearly thought
a great deal about their
onboar...
“But can’t I just use
Vanguard/Schwab/Etc.?”
“But can’t I just use
Vanguard/Schwab/Etc.?”
Again, they’re super on
top of user sentiment
and questions
“But can’t I just use
Vanguard/Schwab/Etc.?”
Again, they’re super on
top of user sentiment
and questions
They clearly arti...
Now I’m on the last
page, but what if users
still aren’t ready to sign
up?
Now I’m on the last
page, but what if users
still aren’t ready to sign
up?
They can try the demo!
I only see a CTA for
signing up. Again.
This explanation tells me
exactly what I can do…
But how?
I only see a CTA for
signing up. Again.
This explanation tells me
exactly what I can do…
But how?
I only see a CTA for
signing up. Again.
If you look closely, you...
Pulling the page up
reveals a list.
Pulling the page up
reveals a list.
I would recommend
displaying a card that is
only partially viewable
without scrolling
Like this
Like this
Like this
Or these. Which
imply there’s
more content
below
This card doesn’t give
any visual cues to users’
ability to scroll down
Okay. So now we have a
dashboard. Let’s click on
one of these
This view gives us a lot
of good information at a
glance:
Current price
Trends
Gains/Losses today
This view gives us a lot
of good information at a
glance:
Current price
Trends
Gains/Losses today
Also there’s a very
obvi...
This view gives us a lot
of good information at a
glance:
Current price
Trends
Gains/Losses today
Also there’s a very
obvi...
The colors change for an
overall downward trend!
The colors change for an
overall downward trend!
Coach marks also
appear to explain a
non-obvious gesture
The colors change for an
overall downward trend!
Coach marks also
appear to explain a
non-obvious gesture
While Robinhood ...
The colors change for an
overall downward trend!
Coach marks also
appear to explain a
non-obvious gesture
The colored dot
...
Dragging your finger
across shows historical
numbers. Imprecise, but
+10 cool points
Scrolling down, we can
see other important
stats and an about
section.
Scrolling down, we can
see other important
stats and an about
section.
Let’s click buy.
A simple UI for
checkout. Very clean
and less confusing than
most companies in the
field.
Once you enter the
number of shares, you’re
prompted to review the
order
Once you enter the
number of shares, you’re
prompted to review the
order
This makes a lot of sense
with mobile, especially...
On this confirmation
page, you can review
the order, but are
critically reminded that
this is a simulated trade.
On this confirmation
page, you can review
the order, but are
critically reminded that
this is a simulated trade.
As silly ...
On this confirmation
page, you can review
the order, but are
critically reminded that
this is a simulated trade.
Rather th...
Lastly, they let you
decide whether to sign
up now, or continue
playing with the service.
Robinhood Mobile User Onboarding
Robinhood Mobile User Onboarding
Robinhood Mobile User Onboarding
Robinhood Mobile User Onboarding
Robinhood Mobile User Onboarding
Robinhood Mobile User Onboarding
Robinhood Mobile User Onboarding
Robinhood Mobile User Onboarding
Robinhood Mobile User Onboarding
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Robinhood Mobile User Onboarding

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In this slideshare, we break down Robinhood's fantastic mobile user onboarding experience. It's by far our favorite one we've seen so far, so let's jump in.

Published in: Mobile
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Robinhood Mobile User Onboarding

  1. 1. Robinhood get’s right to the 3 Important CTAs: •  Registration/Login •  Swipe for more info •  Try Demo
  2. 2. Robinhood get’s right to the 3 Important CTAs: •  Registration/Login •  Swipe for more info •  Try Demo It’s really clear what they want you to do…but they give you options if you’re not ready to commit yet.
  3. 3. Robinhood get’s right to the 3 Important CTAs: •  Registration/Login •  Swipe for more info •  Try Demo It’s really clear what they want you to do…but they give you options if you’re not ready. I love that they prioritize by size, color, and positioning. …Pretty…
  4. 4. Great! Free stock trading. That’s a very strong value proposition.
  5. 5. Great! Free stock trading. That’s a very strong value proposition.
  6. 6. Great! Free stock trading. That’s a very strong value proposition. Also they give a great benchmark vs competitors. $10 per trade can really add up.
  7. 7. “How is this possible?!” Robinhood pre-emptively answers common user questions and even throws in extra disclosures (but hides them behind a link) Also they give a great benchmark vs competitors. $10 per trade can really add up. Great! Free stock trading. That’s a very strong value proposition.
  8. 8. Great! Free stock trading. That’s a very strong value proposition to open with. “How is this possible?!” Robinhood pre-emptively answers common user questions and even throws in extra disclosures (but hides them behind a link) The 4 dots clearly indicate that there are more pages to go Also they give a great benchmark vs competitors. $10 per trade can really add up. Great! Free stock trading. That’s a very strong value proposition.
  9. 9. What’s the question on users minds? Security.
  10. 10. What’s the question on users minds? Security. I’m loving that the app addresses all your concerns as they arise. They’ve clearly thought a great deal about their onboarding.
  11. 11. I’m loving that the app addresses all your concerns as they arise. They’ve clearly thought a great deal about their onboarding. Member of an org that doesn’t mean much to me, but they do guarantee protection up to $500,000! That works. What’s the question on users minds? Security.
  12. 12. “But can’t I just use Vanguard/Schwab/Etc.?”
  13. 13. “But can’t I just use Vanguard/Schwab/Etc.?” Again, they’re super on top of user sentiment and questions
  14. 14. “But can’t I just use Vanguard/Schwab/Etc.?” Again, they’re super on top of user sentiment and questions They clearly articulate their advantage and stress the importance of mobile.
  15. 15. Now I’m on the last page, but what if users still aren’t ready to sign up?
  16. 16. Now I’m on the last page, but what if users still aren’t ready to sign up? They can try the demo!
  17. 17. I only see a CTA for signing up. Again.
  18. 18. This explanation tells me exactly what I can do… But how? I only see a CTA for signing up. Again.
  19. 19. This explanation tells me exactly what I can do… But how? I only see a CTA for signing up. Again. If you look closely, you can see that this is a card, not a static page. Not a great design but…
  20. 20. Pulling the page up reveals a list.
  21. 21. Pulling the page up reveals a list. I would recommend displaying a card that is only partially viewable without scrolling
  22. 22. Like this
  23. 23. Like this
  24. 24. Like this Or these. Which imply there’s more content below
  25. 25. This card doesn’t give any visual cues to users’ ability to scroll down
  26. 26. Okay. So now we have a dashboard. Let’s click on one of these
  27. 27. This view gives us a lot of good information at a glance: Current price Trends Gains/Losses today
  28. 28. This view gives us a lot of good information at a glance: Current price Trends Gains/Losses today Also there’s a very obvious CTA to purchase here.
  29. 29. This view gives us a lot of good information at a glance: Current price Trends Gains/Losses today Also there’s a very obvious CTA to purchase here. Let’s click on 3 months to get a bigger picture view
  30. 30. The colors change for an overall downward trend!
  31. 31. The colors change for an overall downward trend! Coach marks also appear to explain a non-obvious gesture
  32. 32. The colors change for an overall downward trend! Coach marks also appear to explain a non-obvious gesture While Robinhood has generally avoided coach marks (a good thing), non-obvious gesture coaching makes sense
  33. 33. The colors change for an overall downward trend! Coach marks also appear to explain a non-obvious gesture The colored dot indicates where to place fingers While Robinhood has generally avoided coach marks (a good thing), non-obvious gesture coaching makes sense
  34. 34. Dragging your finger across shows historical numbers. Imprecise, but +10 cool points
  35. 35. Scrolling down, we can see other important stats and an about section.
  36. 36. Scrolling down, we can see other important stats and an about section. Let’s click buy.
  37. 37. A simple UI for checkout. Very clean and less confusing than most companies in the field.
  38. 38. Once you enter the number of shares, you’re prompted to review the order
  39. 39. Once you enter the number of shares, you’re prompted to review the order This makes a lot of sense with mobile, especially given the clunkiness of mobile controls.
  40. 40. On this confirmation page, you can review the order, but are critically reminded that this is a simulated trade.
  41. 41. On this confirmation page, you can review the order, but are critically reminded that this is a simulated trade. As silly as it seems, this reassurance is necessary to remind them that they’re not about to make an accidental purchase
  42. 42. On this confirmation page, you can review the order, but are critically reminded that this is a simulated trade. Rather than utilize another button to complete the purchase, Robinhood helps avoid accidental presses by harnessing a swipe gesture for confirmation. As silly as it seems, this reassurance is necessary to remind them that they’re not about to make an accidental purchase
  43. 43. Lastly, they let you decide whether to sign up now, or continue playing with the service.

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