Anthropologie is a women's clothing and home goods retailer that uses in-app messages and deep linking to promote new collections and drive sales. The messages notify users of promotions and link directly to relevant product pages, guiding customers through the purchase process. By leveraging this strategy, Anthropologie saw a 10% increase in sessions per hour, even when promotions were on off-peak days. The approach provided value to both customers, by informing them of deals in a simple way, and the brand, through boosted engagement and revenue.

1. HOW ANTHROPOLOGIE INCREASES USER SESSIONS WITH SMART CUSTOMER MESSAGING

2. ABOUT
Anthropologie is a
retail brand focusing
on women’s apparel
and accessories, as
well as gifts and home
furnishings. By offering
bold, stylish, and often
limited-run goods
through its app,
website, and network
of brick and mortar
stores, Anthropologie
works to provide real
value to its audience
while building strong
customer relationships.
CATEGORY:
Retail
PLATFORMS:
iOS
BASED IN:
Philadelphia, PA
CHANNEL:
In-App Messages
PROVIDE A MORE ENGAGING, MORE
VALUABLE IN-APP EXPERIENCE BY
LEVERAGING CUSTOMER MESSAGING
TO ENCOURAGE SEAMLESS MOVEMENT
WITHIN THE APP
OBJECTIVE
Releasing new discounts and other
promotions can be a powerful way to
demonstrate your brand’s ongoing value
and drive increased revenue—but only if
customers are aware of them and have
the ability to easily act on that knowledge.
SOLUTION
Use in-app messages powered by Appboy
to inform users about new promotions and
lead interested customers directly to the
relevant page within the app, guiding them
to make purchases related to each promotion.
CASE STUDY:
“CREATING COMPELLING,
PROMOTIONAL EXPERIENCES”
DRIVING UP CUSTOMER
ENGAGEMENT WITH A
SEAMLESS PROMOTION-
TO-PURCHASE FLOW

3. KEYS TO SUCCESS
IN-APP MESSAGING: Anthropologie used in-app messages powered
by Appboy to tell customers about their new monthly collection. The
messages, which appeared at the bottom of users’ screens when they
opened the Anthropologie app, made it easy to keep users informed
about promotions.
DEEP LINKING: Anthropologie took advantage of dynamic deep
linking to lead each customer from the in-app message highlighting
the new collection directly to a section of the app where they could
shop the collection, making it quicker and easier for customers to
browse items and make purchases.
RESULTS
BRAND BENEFITS: By taking advantage of Appboy-powered in-app
messages with deep linking support, Anthropologie was able to boost
its sessions per hour by 10% above average, despite the fact that the
messages were sent on a Tuesday and the app traditionally sees its
highest usage on weekends.
USER BENEFITS: Anthropologie users who received the in-app
messages highlighting the brand’s new collection were kept informed
about the arrival of new items in a clear, unobtrusive manner. For
customers who were interested in browsing or making purchases
from the collection, deep linking seamlessly directed them to the
appropriate page within the app, making their shopping experience
simpler and more pleasant.
10%
HIGHER THAN
AVERAGE
SESSIONS PER HOUR
WERE OVER
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