The document outlines how B2B companies can build brand trust using social media. It discusses that 75% of B2B buyers use social media to research vendors and the importance of a mobile-friendly website for B2B companies. Specific strategies covered include building a presence on major networks like LinkedIn, Twitter, Facebook and Instagram, encouraging employee advocacy and partnerships to promote content, and focusing on mobile usability and a streamlined purchase process. Live examples of successful B2B brands on social media are also provided.
7 Social Media Trends You Can't Afford to Miss in 2017Post Planner
By 2020, customers will manage 85% of their relationships with businesses without talking to a human. That means your social media strategy is more important than ever!
We're sharing exactly what needs to be included in your 2017 plan - from expiring, wearable, and augmented content to omni-channel marketing and MUCH MORE.
Catch the webinar replay here: http://www.postplanner.com/social-media-trends-2017-webinar-replay/
Top 10 Social Media Tips For Financial AdvisorsFinworx
Whether you're a social media expert or a digital novice, these quick tips will help you get the most out of your social media accounts. Join the digital world as a financial advisor with a little help from BPV Capital Management!
"A brave, new business world."
It’s difficult to imagine any landscape that’s changed more than business-to-business. The last 5 years has seen almost all the rules re-written, re-worked or simply revoked. Social platforms. Mobile connectivity. Niche business media. Content as a sales source. Targeting business people as people. They're just the tip of a moving landscape. In the pages of 'Engaging a business audience of One,' the OgilvyOne thought-leaders examine each of these game-changers.
This year at VidCon, there was a lot more discussion about brand/Creator partnerships. Some seminars aimed to educate up-and-coming Creators on how to start working with brands, while others aimed to inform brand audiences about expectations for working with Creators. Topics ranged from “How to get a brand deal” and “How to determine a Creators’ value” to “How brands and Creators can work together,” among others.
Most of the discussions seemed to net out with consistent themes – the basis of which I likened to dating. Here’s how.
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
7 Social Media Trends You Can't Afford to Miss in 2017Post Planner
By 2020, customers will manage 85% of their relationships with businesses without talking to a human. That means your social media strategy is more important than ever!
We're sharing exactly what needs to be included in your 2017 plan - from expiring, wearable, and augmented content to omni-channel marketing and MUCH MORE.
Catch the webinar replay here: http://www.postplanner.com/social-media-trends-2017-webinar-replay/
Top 10 Social Media Tips For Financial AdvisorsFinworx
Whether you're a social media expert or a digital novice, these quick tips will help you get the most out of your social media accounts. Join the digital world as a financial advisor with a little help from BPV Capital Management!
"A brave, new business world."
It’s difficult to imagine any landscape that’s changed more than business-to-business. The last 5 years has seen almost all the rules re-written, re-worked or simply revoked. Social platforms. Mobile connectivity. Niche business media. Content as a sales source. Targeting business people as people. They're just the tip of a moving landscape. In the pages of 'Engaging a business audience of One,' the OgilvyOne thought-leaders examine each of these game-changers.
This year at VidCon, there was a lot more discussion about brand/Creator partnerships. Some seminars aimed to educate up-and-coming Creators on how to start working with brands, while others aimed to inform brand audiences about expectations for working with Creators. Topics ranged from “How to get a brand deal” and “How to determine a Creators’ value” to “How brands and Creators can work together,” among others.
Most of the discussions seemed to net out with consistent themes – the basis of which I likened to dating. Here’s how.
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
Social@ogilvy Social Platform Advertising Updates POV: February 2014Ogilvy Consulting
This POV highlights recent updates and changes to social advertising offerings by Facebook, Twitter, Google+, Tumblr and Pinterest.
Throughout the year, social networks test and roll out new advertising products to improve their offerings for brands to better reach consumers. The social networks listed in this POV have added new ad units to their advertising suites that are currently or are about to be public to all brands.
By understanding each social network’s new advertising products, brands can leverage the options that best fit their business goals from driving awareness of a campaign to increasing website traffic to boosting ROI.
This ppt explain why social media marketing is important? Why should companies think about being present on Social Media? How to create a Social Media Marketing Strategy that works.
User-Generated Content (UGC) could be described as online word-of mouth, one of the most trustworthy sources of information. So how are brands using it and who's doing it well? And should UGC be a part of your content strategy?
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
A case study that attempts to understand the Indian Social Media scene. The fastest growing economy after China. India has the largest consumer of mobile phones and internet in the sub-continent. Here is a study that analyses how companies have done organic Social Media Marketing in the diverse indian social structure
At the beginning of every year, I always take notes on social media marketing trends that I should focus on for the coming twelve months.
This is not a prediction — only a reminder for myself and my team.
The world is forever changing, and this top-10 list is only the tip of an iceberg. So I hope I can hear your thoughts too.
What is your top-10 list of social media marketing trends in 2020?
Social media has changed. A lot.
So how should brands now approach it? Here we introduce our new POV on social media, called Deep Social, and discuss what it means for brands. We cover:
- The (new) consumer mindset
- What is Deep Social? And how do I get there?
- Why Ogilvy?
- Where are you now? A diagnostic
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
Types of content for various social media channelsIttisa
It is common knowledge that content is king, but every social media platform requires different types of content to work! We breakdown what type of content should be used for which social networking sites.
The Future of Social Media: 50+ Expects Share Their 2014 PredictionsBusiness 2 Community
In 2013, we saw a significant rise in video and photo sharing as Instagram, Snapchat and similar platforms helped make "selfie" the word of the year. Twitter also held their much anticipated IPO and "experts" claimed that Facebook was dead. Here is a look at 50+ social media predictions for 2014.
From social media marketing, stories, video marketing, influencers and SEO, to Micro-Moments, Artificial Intelligence, Automation and IoT, here are the digital trends to follow for a great Marketing Strategy in 2020.
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
Social@ogilvy Social Platform Advertising Updates POV: February 2014Ogilvy Consulting
This POV highlights recent updates and changes to social advertising offerings by Facebook, Twitter, Google+, Tumblr and Pinterest.
Throughout the year, social networks test and roll out new advertising products to improve their offerings for brands to better reach consumers. The social networks listed in this POV have added new ad units to their advertising suites that are currently or are about to be public to all brands.
By understanding each social network’s new advertising products, brands can leverage the options that best fit their business goals from driving awareness of a campaign to increasing website traffic to boosting ROI.
This ppt explain why social media marketing is important? Why should companies think about being present on Social Media? How to create a Social Media Marketing Strategy that works.
User-Generated Content (UGC) could be described as online word-of mouth, one of the most trustworthy sources of information. So how are brands using it and who's doing it well? And should UGC be a part of your content strategy?
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
A case study that attempts to understand the Indian Social Media scene. The fastest growing economy after China. India has the largest consumer of mobile phones and internet in the sub-continent. Here is a study that analyses how companies have done organic Social Media Marketing in the diverse indian social structure
At the beginning of every year, I always take notes on social media marketing trends that I should focus on for the coming twelve months.
This is not a prediction — only a reminder for myself and my team.
The world is forever changing, and this top-10 list is only the tip of an iceberg. So I hope I can hear your thoughts too.
What is your top-10 list of social media marketing trends in 2020?
Social media has changed. A lot.
So how should brands now approach it? Here we introduce our new POV on social media, called Deep Social, and discuss what it means for brands. We cover:
- The (new) consumer mindset
- What is Deep Social? And how do I get there?
- Why Ogilvy?
- Where are you now? A diagnostic
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
Types of content for various social media channelsIttisa
It is common knowledge that content is king, but every social media platform requires different types of content to work! We breakdown what type of content should be used for which social networking sites.
The Future of Social Media: 50+ Expects Share Their 2014 PredictionsBusiness 2 Community
In 2013, we saw a significant rise in video and photo sharing as Instagram, Snapchat and similar platforms helped make "selfie" the word of the year. Twitter also held their much anticipated IPO and "experts" claimed that Facebook was dead. Here is a look at 50+ social media predictions for 2014.
From social media marketing, stories, video marketing, influencers and SEO, to Micro-Moments, Artificial Intelligence, Automation and IoT, here are the digital trends to follow for a great Marketing Strategy in 2020.
Pinterest Vs. Facebook? Are You Ready To Sell On Social? Jirafe
Jirafe conducted a study with more than 80,000 brands over a five-month period to determine which channel drove the most revenue across our merchant base. In this presentation, we will present the results, and share best practices learned across our merchant base on how you can optimize your social media strategy!
A Few Things We Cover:
- How social advertising and buy buttons will replace traditional ad strategies.
- Which social channel led traffic and revenue for 80,000 merchants during the first five-months of 2015.
- 5 tips on how your brand can turn followers into buyers.
- 4 data-driven insights to help you determine which merchandise to sell on social.
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
Today the virus of social media is spreading faster than any other epidemic. Almost every internet savvy has come across the term “going viral”. Content going viral resonates so enormously that it catches fire and ends up being the topic of discussion across the internet.
This ebook is an attempt to showcase to you the what, how and why of virality. Also find out how the latest trends and technology has changed the entire perspective of digital communication. You will also get to know about some of the most common social networking sites and how they have transformed our world of networking and socialising.
This ppt. is about advising clients on social media marketing, the advantages, what to do (and not to do!), as well as some simple strategies for efficient presence.
Social Listening in Practice: Social SellingBrandwatch
This paper, one of the Social Listening in Practice use case series, is going to show you how social selling will bring your business into the sights of the 81% of consumers who are undertaking pre-purchase research online right now.
DISCLAIMER: The views are entirely that of the author of the presentation and ESS does not associate itself with the content whatsoever. ESS cannot be held liable in anyway for any claims arising out of the presentation or any repercussions from partial/complete implementation of any of the ideas presented.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Ten tips for Best practice of Lead Management from socail media Faisalzaman29
using social media to drive lead generation , real estate lead generation social media, social media for b2b lead generation , relationship between social media and lead generation,
In this live case study, we'll show you how Mary Maxim, a leading arts & crafts retailer, increased revenue, email subscribers, and boosted social sharing with AddShoppers.
Featuring Jay Atkinson, director of Optimization at Blue Acorn, and Chad Ledford, CRO and co-founder at AddShoppers.
The average cart abandonment rate is greater than 65%.
As an eCommerce professional, you focus heavily on visitor acquisition, which is vital, but are you focusing enough on conversion optimization? Most brands are not. Two eCommerce industry experts with over 23 years of combined experience dish on:
•Why your goal should be getting out of the way of the user as much as possible
•The importance of segmenting, testing, and optimizing by device used
•Real results and lessons learned
• and more!
Are you flying blind when it comes to growing your eCommerce business? Despite the fact that online shopping is infinitely more trackable than brick-and-mortar, we find that most executives and business owners still don't focus on proven metrics to grow their online revenue and valuation. As a result, their business doesn't grow as fast as it should.
In this webinar with AddShoppers and RJMetrics, you'll learn:
•Why emphasizing analytics is crucial for increasing online revenue
•The 6 top metrics growth focused eCommerce marketers should be tracking and improving
•How to integrate data analysis into your workflow
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
PHP Frameworks: I want to break free (IPC Berlin 2024)
From Boring to Scoring: How B2Bs can build brand trust using social media
1. From Boring to Scoring:
How B2B’s can build brand
trust using social media
Presented by AddShoppers + Plum Tree Group
2. I. Introductions
II. Why you need a B2B social life
III. Social behaviors of B2B customers
IV. Building in the right places
V. How to actively start conversations
VI. Make it mobile
VII. Q&A
Agenda
3. Your presenters
Peter Messmer
Director + Growth,
AddShoppers
Maria Delgado
Community Manager,
CommerceBlend
Gene Ferriter
Solution Specialist,
Plum Tree Group
4. AddShoppers
We track and optimize the Shopper Journey
with our suite of marketing Apps designed to
increase our clients’ Average Revenue Per
Visitor (ARPV).
1,000+ Clients Worldwide
5. CommerceBlend
CommerceBlend is an online community that
provides support and assistance to
ecommerce merchants and digital marketers
through forums, partnerships and online
resources.
Our offers take deep root in research,
experience and bring a diversity of voices
into every topic
6. Plum Tree Group
Plum Tree Group is an Integrated Digital
Agency.
We help companies design, create and bring
to market products, services and
experiences across digital and traditional
channels.
7. Don’t forget your free templates!
Use the links shared on the chat window to
download now!
Social Media Plan Template Google Analytics Social Dashboard
19. B2B buyers
breakdown by
industry
However, companies that compete within the engineering, machinery,
biotech and financial industries are the ones that show the major follower
growth and engagement.
20. The 4 major forces shaping B2B
Millennials Mobility Direct Selling Procurement Processes
They’re trending as the
new B2B buyers. This
implies changes on
procurement processes.
They’re digitally oriented
and prefer to do research
by themselves and to have
a self-service web
experience, before being
reached out by a sales rep
through cold-outreach.
8 out of 10 B2B buyers
said they would use
smartphones to access
digital content, according
to Schieber Research on
April 2016. Plus, 42% of
researchers use a mobile
device during the B2B
purchasing process.
However, UX across these
devices is as important as
contextual relevance.
The Age of the Customer,
intense competition and shifts
in purchasing behavior from
young procurement
professionals force B2B
merchants to leverage their
sales’ growth digitally and take
control over their online
positioning and branding, in
order to optimize costs while
understanding who they’re
selling to (web analytics).
Research done by Forrester,
HBR and IDC not only show
that 74% of B2B buyers
conduct more than half of their
research online before talking
to a salesperson, but also that
75% use social media to
research vendors through
customer ratings and
word-of-mouth.
21. 74% of B2B buyers conduct more than half of
their research online before talking to a
salesperson. In the end, 54% to 71% of the
decision is made before contacting a supplier,
and the vendor with the best content wins.
Search: The first touchpoint
23. Self-service + outstanding cx = $$
prefer to gather
information online
on their own.
prefer not to
interact with a sales
rep.
believe it is more
convenient to buy
from a website.
prefer to buy online
when they’ve
already decided
what to buy.
27. The How
How do you start executing campaigns that are measurable
and successful?
28. Build it in the right places
What networks should you be on?
29. What makes a network unique?
It’s important to recognize that not every network is a good fit for your brand. Take the
time to understand your brand voice, customers, and product.
Brands should be accessible, but their presence should be purposeful.
Start with Why. Why do I want to be on this network? Why is this network right for my
customers?
30. ● LinkedIn: For neutral, professional
correspondence.
● Twitter: For quick, often quirky
interaction with customers, partners,
employees, etc. Excellent for inciting
immediate action.
● Facebook: For more long-term
interaction. Facebook isn’t a place for
constant updates, making it the perfect
network for housing meaningful content.
● Instagram: Allows for a “behind the
scenes” look at your company. A strong
Instagram presence is often indicative
of a trustworthy brand.
What networks
are my customers
on?
Be present where your customers are
already active. Don’t waste your time
building up a presence on networks that
your audience doesn’t value.
The following are the more popular
networks and their intended purposes...
31. Be multi-faceted,but don’t change
your messaging.
No matter what networks you decide to focus on, make sure your content brings your
marketing full circle. Stay consistent.
Brands can develop deeper, more meaningful emotional connections with customers
through content excellence and conversational storytelling.
32. How to actively start
conversations
Build it with the right people
33. Employee
Advocacy
Give your social presence a jump start by
implementing an employee advocacy portal.
Incentivize employees sharing content to
their social following for prizes/bonus’/etc.
Communicate to your employees that the
company succeeds when they’re active in
promoting it.
34. Partner Input...
Partnerships exist to build up business for
one another. Building up your social
presence is something that your partners can
help with.
Each partner has a unique following, there
will always be more fresh sets of eyes you
can reach!
Retweet their content
Quid pro quo. If they notice your brand
being active in supporting them, they’re
more likely to return the favor.
Ask for help promoting
Time to cash in that favor. When you
build up an equally representative
relationship, partners tend to be more
agreeable in helping out.
Invite them to co-brand
content/events
Partners who are just as invested in the
outcome of a project as you are, make
for great results and business
opportunities. Share some credit.
35. …& stay consistent
Stay on top of your social efforts to keep
momentum going.
People are less likely to trust you if they see
gaps in your presence, responsiveness, and
engagement with the community.
Slack
This cloud-based collaboration tool can
be used to receive real-time
notifications from plugins, &
communicate with employees/partners.
Notify
Notification plugins like Notify are useful
for making sure social action doesn’t
slip through the cracks.
Have fun
Remember: B2Bs are allowed to have a
personality on social. Pay attention to
what your audience responds to.
36. Campaigns that
encourage conversation
Enhance your marketing efforts with interactive
campaigns like Contests or Refer-a-Friend
programs.
Combined with incentivized sharing these
campaigns encourage heavy socially driven
conversations.
39. Internet Retailer
This B2B client of ours, Internet Retailer,
generates consistent action from social
networks.
They utilize our sharing buttons, and their
audience clearly has a preference for Twitter.
● 86% from Twitter
● 9% from Facebook
● 4% from LinkedIn
● 1% from direct (Google)
Popularity of clicked sources
40. iBuyOfficeSupply
Another B2B client of ours, iBuyOfficeSupply,
generates a ton of action to and from their
site from various social networks.
● 54% from Facebook
● 33% from Twitter
● 7% from LinkedIn
● 4% from direct (Google)
● 2% from Pinterest
Popularity of clicked sources
41. Bindertek
Our luxury office supply and binder B2B
client, Bindertek, has an even social media
presence across the more popular networks.
From social sharing alone they have seen 5x
ROI.
● 31% from Pinterest
● 30% from Twitter
● 29% from Facebook
● 9% from LinkedIn
● 1% from direct (Google)
Popularity of clicked sources
42. IronPlanet
IronPlanet is a giant in the buying and selling
of used heavy equipment. Their site is
auction based, however in some instances,
they offer discounts on items.
They have a prominent YouTube presence,
making use of this outlet to show their
audience how their inventory operates.
They boast 370,000+ YouTube views
43. Poppin
This office furniture supplier stays consistent
in their messaging and making it available
across multiple networks.
Poppin does well at utilizing social media to
push contests and promotions drives traffic
back to their site.
30,000 Instagram followers
8,000 Twitter followers
44. Grainger
Grainger is a B2B supplier for construction
goods. They supply everything from tools,
safety equipment, supplies, and more.
Grainger has a strong presence on
Instagram. What makes them stand out are
the “Everyday Hero” videos that can be
found on their Instagram and their website.
They have 4,000 Instagram followers
46. Why a Mobile-friendly site is Essential for B2B
When visiting a mobile-friendly site:
● 74% of people say they're more likely to return to that site in the future
● 67% say that they're more likely to buy products or services on that site
NOTE: 65% of B2B companies have a mobile website or app
47. What if the site is Not Mobile-friendly?
● 61% of users said that if they didn't find what they were looking for right away
on a mobile site, they'd quickly move on to another site
● 50% of people said that even if they like a business, they will use them less
often if the website isn't mobile-friendly
● 48% of users say they feel frustrated and annoyed when they get to a site
that's not mobile-friendly,
● 48% said that if a site didn't work well on their smartphones, it made them feel
like the company didn't care about their business
48. It’s not just users who frown on a sub-optimal mobile experience...
...search engines don’t like it either
1 - Inadequate mobile can lead to a major drop in search results (avg: 27 slots)
2 - Sessions decrease 33%
3 - Bounce rate increases 37%
49. How to improve B2B Mobile Experience
● Mobile optimized design
● Mobile faceted search
● Streamlined purchase path
● Personalization
● Self-Service
● Omnichannel
56. Don’t forget your free templates!
Use the links shared on the chat window to
download now!
Social Media Plan Template Google Analytics Social Dashboard
57. To learn more about AddShoppers, join
an upcoming live demo:
addshoppers.com/live-demo
Additional Questions? Follow Up?
peter@addshoppers.com
@TheBigCatSays
gene@plumtreegroup.net
@TheBigCatSays
maria@plumtreegroup.net
@TheBigCatSays
To learn more about CommerceBlend,
visit their website:
commerceblend.com
To learn more about Plum Tree Group,
visit their website:
plumtreegroup.net