In today’s highly competitive user acquisition landscape, many advertising channels promise similar things: high quality users and reach at a low CPI. Unfortunately, this promise isn’t always fulfilled. Marketers should carefully test and evaluate each channel’s performance and explore alternative ways to reach and acquire new users – including highly effective YouTube Influencer campaigns.

1. HOW TO LEVERAGE THE POWER OF
YOUTUBE INFLUENCERS FOR USER
ACQUISITION?

2. Global monthly active ad blocking
software users (in Millions)
+41%
2014-2015
Source: PageFair and Adobe 2015 Ad Blocking Report

3. $7.2 billion
to be lost globally in 2016
due to non-human traffic
Source: Association of National Advertisers and WhiteOps Study

4. trust peer recommendations
above all other advertising
92%
Source: Nielsen’s Global Trust in Advertising Report

5. 1 BILLION USERS

6. 11.3H weekly watching online video
Source: Hunter Qualitative Research, Defy Media
Consumers aged 13-25 spend

7. 10Xthe conversion rate
of an average
Facebook mobile ad
YouTube Influencer
Video
0 2 4 6 8 10 12
Conversion Rate
Facebook Ad Campaign YouTube Influencer Video

8. Step 1. Secure the Right Influencer

9. RELEVANCE
CONSISTENCY
ENGAGEMENT RANKING
AUDIENCE OVERLAP
AFFINITY
INFLUENCE

11. Step 2. Use the Power of
Niche Marketing

12. x3Click Through
Rate
20%
Conversion
Rate
15-60%
Lift in Key Metrics

13. Step 3. Lose Control

14. X10-20less views after trying to mirror real
users testimonials

15. Step 4. Define Your Payment Model
 CPA
 Revenue Share
 Cost Per View
 Cost Per Mile
 Fixed Fee

16. Step 5. Focus On Performance
✓ Views
✓ Comments
✓ Likes
✓ Shares
✓ Minutes Watched
✓ Engagement Rate
✓ Click Through Rate
✓ Conversation Rate
✓ Coupon Code Usage
✓ Life Time Value
✓ Revenue

17. Step 6. Choose the Right Agency

18. Influencer Marketing
(Google Trends)
59%
of brands will
increase the amount
they spend on it in
2016.
201620152014201320122011
Data: Tomoson

19. Step 7. Start Today!