What makes some mobile app users leave while others stay? To find the answers, dig deeper into your app’s metrics using a method called Cohort Analysis.
Key learnings:
-Using advanced analytics to uncover monetization opportunities
-Types of campaigns you should automate to drive engagement and save you time
-Lifecycle optimization to take you from activation to repeat purchase
-Tap into dormant and churned users for new monetization opportunities
Presenting our growth series webinars to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Retention & Growth
Key learnings:
-Pair real-time analytics with personalized engagement campaigns to supercharge your retention strategies.
-Ignite user engagement with insider tips on making the most of your Google App Campaigns.
Engagement, Retention and Monetization : Using advanced analytics for new mon...CleverTap
Key learnings:
-Using advanced analytics to uncover monetization opportunities
-Types of campaigns you should automate to drive engagement and save you time
-Lifecycle optimization to take you from activation to repeat purchase
-Tap into dormant and churned users for new monetization opportunities
Here's everything you need to know about:
-Customer Lifecycle Management
-Building Relationships with Customers
-Optimizing Experiences Across the Lifecycle
Courtesy : CleverTap
Reimagine Growth 3 - Session 2 - Planning your ASO strategy from 0 to 100CleverTap
Key learnings:
-Why ASO should be part of your mobile marketing strategy
-How to define priorities and ASO KPIs
-How to spy on your competition to inform your ASO strategy
-Why localization should be at the heart of your ASO strategy
-How to optimize your ASO strategy over time
A great app idea simply can not catapult your mobile app to the pinnacle of the success. To mark an elevator pitch for your mobile app, you need to develop mobile app marketing strategies. To know more read this blog with Techugo - a top mobile app development company.
Key learnings:
-Using advanced analytics to uncover monetization opportunities
-Types of campaigns you should automate to drive engagement and save you time
-Lifecycle optimization to take you from activation to repeat purchase
-Tap into dormant and churned users for new monetization opportunities
Presenting our growth series webinars to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Retention & Growth
Key learnings:
-Pair real-time analytics with personalized engagement campaigns to supercharge your retention strategies.
-Ignite user engagement with insider tips on making the most of your Google App Campaigns.
Engagement, Retention and Monetization : Using advanced analytics for new mon...CleverTap
Key learnings:
-Using advanced analytics to uncover monetization opportunities
-Types of campaigns you should automate to drive engagement and save you time
-Lifecycle optimization to take you from activation to repeat purchase
-Tap into dormant and churned users for new monetization opportunities
Here's everything you need to know about:
-Customer Lifecycle Management
-Building Relationships with Customers
-Optimizing Experiences Across the Lifecycle
Courtesy : CleverTap
Reimagine Growth 3 - Session 2 - Planning your ASO strategy from 0 to 100CleverTap
Key learnings:
-Why ASO should be part of your mobile marketing strategy
-How to define priorities and ASO KPIs
-How to spy on your competition to inform your ASO strategy
-Why localization should be at the heart of your ASO strategy
-How to optimize your ASO strategy over time
A great app idea simply can not catapult your mobile app to the pinnacle of the success. To mark an elevator pitch for your mobile app, you need to develop mobile app marketing strategies. To know more read this blog with Techugo - a top mobile app development company.
Level Up: Lessons in User Retention from the Gaming IndustryCleverTap
Lessons in User Retention from the Gaming Industry
What's in store for you:
-Gaming Landscape
-Key Trending Data
-Key Metrics
-Segmentation
-Challenges leading to retention
-Steps to win the User Retention Battle (AIC)
-A business Insiders Take
-CleverTap Case Study Dream 11
-Feedback from the Experts
-About CleverTap
Retail media is on the rise. Future success will require a diversified strategy including a presence in emerging marketplaces beyond just Amazon. Join this session to learn about industry insights, marketplaces data, consumer trends, and why retail media is a must for your 2021 plan.
Cross-channel User Engagement and How Tokopedia Does It RightMoEngage Inc.
Tokopedia, founded in 2009 is a unicorn company and is Indonesia's largest online marketplace with a user base of over 75 million+ active users. Learn here how Tokopedia streamlined Cross-channel user engagement and improved first-month user retention by 60%.
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
그로스 해킹 & 데이터 프로덕트 (Growth Hacking & Data Product) - 고넥터 고영혁 (Gonnector Dylan Ko)Dylan Ko
* 해당 강연 관련 상세 인터뷰 - https://fyi.so/2Rl04JS
[목차]
1. 그로스 해킹 제대로 바라보기
2. 선택이 아닌 필수 “개인화 (Personalization)” 의 본질
3. 개인화를 구현하는 CDP (Customer Data Platform)의 글로벌 혁신 성공 사례
4. 이 모든 화두의 접점 “데이터 프로덕트 (Data Product)” 의 핵심
5. 데이터 프로덕트를 잘 만들기 위한 서비스/데이터 디자인 방법론과 기타
* 2018년 10월 29일 드림플러스 강남점에서 ㅍㅍㅅㅅ 아카데미(PPSS Academy)가 주최한 2시간 특강 '그로스 해킹과 데이터 프로덕트' 의 강연 슬라이드
[Agenda]
1. How to understand Growth Hacking properly
2. Not option but mandatory, Personalization's essence
3. Global innovation use cases of personalization using CDP(Customer Data Platform)
4. The core of Data Product, which is the base of all the above things
5. The methodology of service and data architecture design and other detail things to make a well-made data product
#그로스해킹 #데이터액션 #고넥터 #데이터사이언스 #서비스디자인 #GrowthHacking #DataAction #DataScience #Gonnector #ServiceDesign
Retail Media Insights - Digital Retail Media Measurement & Metricsretailmediainsights
In this session, John Morgan covers the fundamentals of how advertising affects consumers' thoughts, intentions and behaviors, how each stage in the advertising process can be measured, and how media and campaign metrics can be applied to digital retail media.
Highlights include:
• Digital Retail Media Defined
• Value Propositions for Consumers, Retailers and Advertisers
• Digital Retail Media Measurement
• Measuring Advertising Campaign Effectiveness
About the Presenter:
John Morgan is the founder of Retail Media Insights and is a leading expert in media network marketing strategy and consumer insights. For more than 20 years, he has provided research expertise to clients in the advertising, media, retail and technology industries. Network operators, retailers and advertisers wanting to increase consumer engagement, ad revenue and ROI seek RMI's in-depth knowledge of placed based media. In addition, validation of revenue models is provided for the investment community through market research and campaign analytics.
Reimagine Growth: Execute on your customer journey strategyCleverTap
Execute on your customer journey strategy
Key Learnings:
-Build your 360-degree view of your customer lifecycle journey
-Create an omnichannel engagement strategy that’s cost-effective
-Reduce churn by engaging on at the right moments
How to Drive Top-Line Growth with Customer Success Management MetricsGainsight
This presentation is all about growing your top-line revenue by leveraging Customer Success Management metrics.
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
As of June 2014, Apple announced there were 1.2 million apps available to download in their iOS app store. In such a crowded and growing marketplace it’s hard for apps to stand out. Hundreds of thousands of apps remain buried in the depths of the App Store, unused, un-downloaded and unloved.
Everyone wants to be the next Uber, Instagram or Candy Crush.
So… what’s their secret to success?
Part of their secret is creating a great product that is integrated into the lives of its users.
But, what a lot of people forget is how difficult it can be to find & acquire loyal app users. We believe that’s the second half of the secret.
While there’s no specific formula for success, we’ve created a guide for successfully marketing your mobile app.
Based on our past experience and brand and mobile expertise we’ve put together a guide for marketing mobile apps. In this toolkit, we share 8 things that every mobile app processes, resources and recommendations that we’re confident will guide your app to success.
Most digital companies still focus too much on customer acquisitions neglecting to retain them, raising their lifetime value to recoup initial acquisition cost. A quick sharing of the most important Customer Relationship Management metric and how to act on it to drive engagement & retention.
Beyond DAUs and MAUs, 3 Key Levers to Understanding User Engagement For Your ...CleverTap
-Understand how better user engagement and retention drives long-term revenue growth and higher customer lifetime value.
-Learn how to build successful engagement and retention campaigns using the AIC Framework.
-Learn the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework
SaaS Metrics: The Secret to Subscription SuccessEd Shelley
Behind every successful SaaS business is a wealth of SaaS metrics.
This presentation gives you a broad overview of the key metrics you should be measuring to fully understand how your business is growing.
Metrics like Monthly Recurring Revenue (MRR), Customer Churn Rate, MRR Churn Rate and Customer Lifetime Value (LTV) can often be measured in a number of ways. We show you the intricacies of all of them.
8 Pillars of Demand Generation InfographicScott Levine
The 8 Pillars Of Demand Generation
An Infographic of the Modern Demand Generation Ecosystem
Demand generation and lead generation are often used synonymously, but they are actually quite different.
The 8 Pillars of demand generation were developed to address a wide range of topics that include everything from building awareness to sales enablement.
Demand generation is typically a multistep integrated marketing and sales process that varies in size and scope based on sales complexity. Demand generation can include building awareness, positioning and consumer research to support purchase behavior, sales enablement, customer onboarding and post-sale customer satisfaction.
Lead Generation: Strictly speaking, lead generation is the process of generating interest in a product or service. Typically, leads are gathered to build a list that provides contacts for sales.
Digital Marketing Channels Powerpoint Presentation SlidesSlideTeam
Talk about online marketing channels with readymade digital marketing channels PowerPoint presentation slides. This exclusive e-marketing PPT will be very useful for people in digital marketing. Showcase different ways to promote your business, services, and products by using our e-marketing PowerPoint template. This content ready e-marketing channel presentation consists of a total of 62 slides. All the slides are completely editable and can be easily changed as per your requirement. The social media marketing channel PowerPoint complete deck covers various topics like digital marketing key statistics, email marketing, pay per click advertising, search engine optimization, display advertising, social media marketing, content marketing, elements of digital marketing, digital marketing channels, ROI on digital marketing, digital marketing strategy framework, roadmap to digital marketing strategy, digital marketing summary dashboard, digital marketing ROI report and many other slides. Download this digital advertising channel PowerPoint theme to expand the horizons of your business and to increase the sales revenue. Our Digital Marketing Channels Powerpoint Presentation Slides act like elbow grease. They enhance the force of your effort. https://bit.ly/2UOOzSl
Driving Mobile User Engagement using In-App messagesMoEngage Inc.
Slides used in our Webinar on "Driving Mobile User Engagement using In-App Messages". Learn how you can drive better mobile user engagement through best practices in using 'In-App Messages'. To know more, visit http://moengage.com
Remarketing is the fastest growing arena of mobile app marketing. On our platform, for example, the volume of remarketing activity has increased more than 800% in the past year. It’s time you and your app had a robust remarketing strategy and plan in place, to maximize your revenue and nail your KPIs. This paper is designed to:
• Identify the underlying forces contributing to this important trend
• Outline the remarketing opportunity for mobile app marketers
• Present a framework for strategic remarketing planning and
execution
Level Up: Lessons in User Retention from the Gaming IndustryCleverTap
Lessons in User Retention from the Gaming Industry
What's in store for you:
-Gaming Landscape
-Key Trending Data
-Key Metrics
-Segmentation
-Challenges leading to retention
-Steps to win the User Retention Battle (AIC)
-A business Insiders Take
-CleverTap Case Study Dream 11
-Feedback from the Experts
-About CleverTap
Retail media is on the rise. Future success will require a diversified strategy including a presence in emerging marketplaces beyond just Amazon. Join this session to learn about industry insights, marketplaces data, consumer trends, and why retail media is a must for your 2021 plan.
Cross-channel User Engagement and How Tokopedia Does It RightMoEngage Inc.
Tokopedia, founded in 2009 is a unicorn company and is Indonesia's largest online marketplace with a user base of over 75 million+ active users. Learn here how Tokopedia streamlined Cross-channel user engagement and improved first-month user retention by 60%.
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
그로스 해킹 & 데이터 프로덕트 (Growth Hacking & Data Product) - 고넥터 고영혁 (Gonnector Dylan Ko)Dylan Ko
* 해당 강연 관련 상세 인터뷰 - https://fyi.so/2Rl04JS
[목차]
1. 그로스 해킹 제대로 바라보기
2. 선택이 아닌 필수 “개인화 (Personalization)” 의 본질
3. 개인화를 구현하는 CDP (Customer Data Platform)의 글로벌 혁신 성공 사례
4. 이 모든 화두의 접점 “데이터 프로덕트 (Data Product)” 의 핵심
5. 데이터 프로덕트를 잘 만들기 위한 서비스/데이터 디자인 방법론과 기타
* 2018년 10월 29일 드림플러스 강남점에서 ㅍㅍㅅㅅ 아카데미(PPSS Academy)가 주최한 2시간 특강 '그로스 해킹과 데이터 프로덕트' 의 강연 슬라이드
[Agenda]
1. How to understand Growth Hacking properly
2. Not option but mandatory, Personalization's essence
3. Global innovation use cases of personalization using CDP(Customer Data Platform)
4. The core of Data Product, which is the base of all the above things
5. The methodology of service and data architecture design and other detail things to make a well-made data product
#그로스해킹 #데이터액션 #고넥터 #데이터사이언스 #서비스디자인 #GrowthHacking #DataAction #DataScience #Gonnector #ServiceDesign
Retail Media Insights - Digital Retail Media Measurement & Metricsretailmediainsights
In this session, John Morgan covers the fundamentals of how advertising affects consumers' thoughts, intentions and behaviors, how each stage in the advertising process can be measured, and how media and campaign metrics can be applied to digital retail media.
Highlights include:
• Digital Retail Media Defined
• Value Propositions for Consumers, Retailers and Advertisers
• Digital Retail Media Measurement
• Measuring Advertising Campaign Effectiveness
About the Presenter:
John Morgan is the founder of Retail Media Insights and is a leading expert in media network marketing strategy and consumer insights. For more than 20 years, he has provided research expertise to clients in the advertising, media, retail and technology industries. Network operators, retailers and advertisers wanting to increase consumer engagement, ad revenue and ROI seek RMI's in-depth knowledge of placed based media. In addition, validation of revenue models is provided for the investment community through market research and campaign analytics.
Reimagine Growth: Execute on your customer journey strategyCleverTap
Execute on your customer journey strategy
Key Learnings:
-Build your 360-degree view of your customer lifecycle journey
-Create an omnichannel engagement strategy that’s cost-effective
-Reduce churn by engaging on at the right moments
How to Drive Top-Line Growth with Customer Success Management MetricsGainsight
This presentation is all about growing your top-line revenue by leveraging Customer Success Management metrics.
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
As of June 2014, Apple announced there were 1.2 million apps available to download in their iOS app store. In such a crowded and growing marketplace it’s hard for apps to stand out. Hundreds of thousands of apps remain buried in the depths of the App Store, unused, un-downloaded and unloved.
Everyone wants to be the next Uber, Instagram or Candy Crush.
So… what’s their secret to success?
Part of their secret is creating a great product that is integrated into the lives of its users.
But, what a lot of people forget is how difficult it can be to find & acquire loyal app users. We believe that’s the second half of the secret.
While there’s no specific formula for success, we’ve created a guide for successfully marketing your mobile app.
Based on our past experience and brand and mobile expertise we’ve put together a guide for marketing mobile apps. In this toolkit, we share 8 things that every mobile app processes, resources and recommendations that we’re confident will guide your app to success.
Most digital companies still focus too much on customer acquisitions neglecting to retain them, raising their lifetime value to recoup initial acquisition cost. A quick sharing of the most important Customer Relationship Management metric and how to act on it to drive engagement & retention.
Beyond DAUs and MAUs, 3 Key Levers to Understanding User Engagement For Your ...CleverTap
-Understand how better user engagement and retention drives long-term revenue growth and higher customer lifetime value.
-Learn how to build successful engagement and retention campaigns using the AIC Framework.
-Learn the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework
SaaS Metrics: The Secret to Subscription SuccessEd Shelley
Behind every successful SaaS business is a wealth of SaaS metrics.
This presentation gives you a broad overview of the key metrics you should be measuring to fully understand how your business is growing.
Metrics like Monthly Recurring Revenue (MRR), Customer Churn Rate, MRR Churn Rate and Customer Lifetime Value (LTV) can often be measured in a number of ways. We show you the intricacies of all of them.
8 Pillars of Demand Generation InfographicScott Levine
The 8 Pillars Of Demand Generation
An Infographic of the Modern Demand Generation Ecosystem
Demand generation and lead generation are often used synonymously, but they are actually quite different.
The 8 Pillars of demand generation were developed to address a wide range of topics that include everything from building awareness to sales enablement.
Demand generation is typically a multistep integrated marketing and sales process that varies in size and scope based on sales complexity. Demand generation can include building awareness, positioning and consumer research to support purchase behavior, sales enablement, customer onboarding and post-sale customer satisfaction.
Lead Generation: Strictly speaking, lead generation is the process of generating interest in a product or service. Typically, leads are gathered to build a list that provides contacts for sales.
Digital Marketing Channels Powerpoint Presentation SlidesSlideTeam
Talk about online marketing channels with readymade digital marketing channels PowerPoint presentation slides. This exclusive e-marketing PPT will be very useful for people in digital marketing. Showcase different ways to promote your business, services, and products by using our e-marketing PowerPoint template. This content ready e-marketing channel presentation consists of a total of 62 slides. All the slides are completely editable and can be easily changed as per your requirement. The social media marketing channel PowerPoint complete deck covers various topics like digital marketing key statistics, email marketing, pay per click advertising, search engine optimization, display advertising, social media marketing, content marketing, elements of digital marketing, digital marketing channels, ROI on digital marketing, digital marketing strategy framework, roadmap to digital marketing strategy, digital marketing summary dashboard, digital marketing ROI report and many other slides. Download this digital advertising channel PowerPoint theme to expand the horizons of your business and to increase the sales revenue. Our Digital Marketing Channels Powerpoint Presentation Slides act like elbow grease. They enhance the force of your effort. https://bit.ly/2UOOzSl
Driving Mobile User Engagement using In-App messagesMoEngage Inc.
Slides used in our Webinar on "Driving Mobile User Engagement using In-App Messages". Learn how you can drive better mobile user engagement through best practices in using 'In-App Messages'. To know more, visit http://moengage.com
Remarketing is the fastest growing arena of mobile app marketing. On our platform, for example, the volume of remarketing activity has increased more than 800% in the past year. It’s time you and your app had a robust remarketing strategy and plan in place, to maximize your revenue and nail your KPIs. This paper is designed to:
• Identify the underlying forces contributing to this important trend
• Outline the remarketing opportunity for mobile app marketers
• Present a framework for strategic remarketing planning and
execution
Taking a Strategic Approach to Mobile App RemarketingJim Nichols
Remarketing is the fastest growing arena of mobile app marketing. On our platform, for example, the volume of remarketing activity has increased more than 800% in the past year. It’s time you and your app had a robust remarketing strategy and plan in place, to maximize your revenue and nail your KPIs. This paper is designed to:
• Identify the underlying forces contributing to this important trend
• Outline the remarketing opportunity for mobile app marketers
• Present a framework for strategic remarketing planning and
execution
Revisit the Strategies to Make Money with Free Apps.pdfTechugo
In today's world, the use of mobile devices has become a daily routine for many people. With the increase in demand for mobile apps, there are numerous opportunities to make money with free apps. However, it is crucial to revisit your strategies and ensure that you are following the right approach. This may involve incorporating ads, subscriptions, or offering in-app purchases. With the right tactics, you can effectively monetize your free app and generate a steady stream of revenue.
Mobile app KPIs are key performance indicators, that assist in determining the effectiveness and success of your mobile app. You can draw investors' and shareholders' attention by periodically tracking KPIs. For more info read our blog today.
In-App Purchase Like a Pro: Best Practices from the Top 50 Apps - Mario VivianiAmazon Appstore Developers
How and why add In-App Purchase to your App or Game? What are the Top 50 Highest Grossing Apps doing with In-App Purchase that the rest of the developers are not?
In its role as a mobile app publisher, Amazon Appstore is perfectly positioned to analyze and interpret millions of mobile downloads and in-app purchases, leading to some surprising and intriguing insights into mobile app engagement and monetization.
In this talk we'll:
• Zero-in on Amazon In-App Purchasing features like Consumables, Entitlements and Subscriptions
• Discuss a cohort analysis designed to identify best practices common among the Top 50 revenue-generating apps and games
• Understand how to optimize apps and games to attract big spenders and power users
Amazon is famously metrics-driven and obsessed with customer satisfaction. In its role as a mobile app publisher, it is perfectly positioned to analyze and interpret millions of mobile downloads and in-app purchases, leading to some surprising and intriguing insights into mobile app engagement and monetization. Here Amazon presents the results of a cohort analysis designed to identify best practices common among the top 50 revenue-generating apps and games in its Amazon Appstore for Android.
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
Presented at 360 iDev Denver 2012
We're at the end of 2012 and it has become clear that the mobile app economy is leaving the vast majority of developers out in the cold. The revenue story is lopsided -- a handful of apps have turned into gold mines, but most of them are still standing in the river with a pan hoping for a stray nugget.
With over a million apps in existence, simply building your app does not mean that users will come. In this talk you'll learn how to use customer relationship management, analytics and marketing tools to turn your app into a full fledged business.
We'll start with a discussion of the many facets of analytics spanning from macro trends in the app stores all the way down to the demographics and actions of your individual users. You'll then learn about how to use customer relationship management tools collect and analyze that data in order to execute on marketing campaigns to engage, grow and monetize your user base.
Mobile App Optimizaiton for Acquisition, Activation, Retention Optimizely
With millions of apps in the App Store and Google Play, it can be hard to stand out. And, user acquisition is only half the battle: 80-90% of downloaded apps are used once and then deleted.
Today, best-in-class apps are meticulously focused on building lasting relationships with their users through optimization. In this webinar, we’ll cover the essential optimization principles necessary for user acquisition, activation, and retention.
You'll learn:
-Best practices for identifying optimization goals
-Key mobile metrics you’ll need to guide the process
-A decision-making framework for choosing what to A/B test
-Experiment success stories from app development teams
5 Tips for Measuring In-App and Push Messaging CampaignsEvgeny Tsarkov
Quick Guide - 5 Tips for Measuring In-App and Push Messaging Campaigns (by Localytics)
5 советов как измерять кампании по отправке сообщений внутри приложений и push-сообщений
How To Acquire Quality Users Through Technology And Analytics -- Ed Laws, Francois Deschenes, InMobi (The White Nights: Mobile Games Conference http://www.wnconf.com/)
Customer Insights That Drive User EngagementCleverTap
In the world of mobile growth, it is critical to understand how best to leverage your data paired with the most relevant engagement strategies. Deep dive into all things analytics and engagement to support your growth decisions with our VP of Growth, Kara Dake.
By maximizing use of Facebook’s unique targeting, ad and measurement capabilities, today’s disruptors can reach the right audiences with the right message to drive true business growth.
05: The 5 App Metrics That Are Crucial To Your App's SuccessLogan Merrick
In this episode of The Buzinga Podcast, Logan discusses the 5 most important metrics for measuring your app's performance, as well as HOW to improve each of them.
Similar to Using Cohort Analysis to Boost Mobile App Retention (20)
Vietnam 2021: Build Effective Engagement Strategies for App GrowthCleverTap
Developing a user engagement strategy that fuels sustainable app growth is one of the most difficult aspects of developing a mobile brand, spanning everything from marketing campaigns to product development and beyond.
Watch the On-Demand video of our webinar here at : https://bit.ly/3eDKhUM
#EngagementStartegies #App #GrowthMarketing #MobileMarketing #UserEngagement #MarketingCampaigns #Webinar #CTEvents
Key learnings:
-New trends and data points around customer behaviour from 2020
-Channels that will continue to deliver on ROI for marketers across the digital world
-Leveraging marketing automation and fraud protection solutions for your user acquisition
-Anticipated changes in customer behaviour and planning better for 2021
Reimagine Growth 2: Content and Engagement (NAM Version)CleverTap
Presenting our growth series to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Content & Engagement
Key learnings:
-Engagement frameworks that drive growth
-How to build an engagement engine in your company
Presenting our growth series to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Customer Acquisition
Key learnings:
-Discover the top acquisition channels that are driving real growth right now.
-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
Presenting our growth series to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Content & Engagement
Key learnings:
-Engagement frameworks that drive growth
-How to build an engagement engine in your company
Key learnings:
-Discover the top acquisition channels that are driving real growth right now.
-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
Wondering how to up your ‘Retention’ game? 樂
Here’s Rory Sutherland, Vice Chairman, Ogilvy UK, where he shares his valuable insights with Peggy Anne Salz and John Koetsier, in the podcast series - Retention Masterclass: https://bit.ly/3aYBcAV
#Podcast #CustomerRetention
Retention Masterclass Podcast - Thomas Hopkins, Head of Lifecycle Marketing a...CleverTap
What to-do and what to avoid when interacting with users in the middle of a pandemic? 樂
We have Thomas Hopkins, Head of Lifecycle Marketing at MasterClass, giving us first hand tips on what’s worked for them, with Peggy Anne Salz and John Koetsier in the podcast series, Retention Masterclass : https://bit.ly/2WQr7CN
#MondayMotivation #Podcast #CustomerRetention
Reimagine Growth: Drive your engagement for customer advocacyCleverTap
Join top marketing professionals as they address the challenges they’re facing and the strategies they’re using to reimagine mobile growth.
Session 03: Drive your engagement for customer advocacy
Key Learnings:
-Use omnichannel engagement, to achieve increased customer satisfaction
-Reimagine your engagement with WhatsApp
Reimagine Growth: Define your mobile acquisition strategy for todayCleverTap
Can your mobile brand thrive in this current climate?
Join top marketing professionals from thriving businesses as they address the challenges and share strategies they’re using to reimagine mobile growth.
Session 01: Define your mobile acquisition strategy for today
Key Learnings:
-Grow faster and scale smarter by leveraging data to execute multiple campaigns
-Use deep linking technology to enable a smooth user experience and supercharge acquisition
-Understand the role of data in eliminating mobile AdFraud and increasing user acquisition in real time
New Reality, New Rules: Where Are We Headed Post-COVID-19?CleverTap
During New Reality, New Rules: Where Are We Headed Post-COVID-19?, we will cover:
-Is there any solid footing in the new ‘Evolving Normal?’
-Understanding the new consumer mentality (and how it’s changing)
-Dealing with accelerating and unpredictable change
-Building flexible brand and messaging strategies
New Rules of Marketing Engagement: Travel, Hospitality, and EventsCleverTap
During the Slideshare, we’ll cover:
-What to do when “cancel everything” canceled your business
-Three actions you can take now that will set you up for success in the future
-Going virtual: what works, and what doesn’t
-Staying relevant when people are staying at home
New Rules of Marketing Engagement: RetailCleverTap
During the SlideShare, we’ll cover:
-Three critical changes to make now to adapt to our new e-commerce realities
-How to take advantage of the current historic retail opportunity
-What you can do to win market share today
-Two ways to ensure today’s growth becomes long-term growth
New Reality, New Rules: Marketers & ConsumersCleverTap
In this Slideshare, we’ll cover:
-Big picture overview of COVID-19 impact across industries and what this means for marketers
-Why real-time marketing is more important than ever
-Actionable takeaways on how brands have shifted their marketing efforts
What Email Marketers Need to Know in 2020CleverTap
Email delivers the highest ROI of all marketing channels: $1 invested in email generates $40 in ROI.
In this SlideShare, learn how to:
Top priorities of email marketers in 2020
How to take email personalization to the next level
Technologies needed to coordinate email campaigns with mobile messaging channels
Best practices in email deliverability
Industry-wide use cases disrupting the way email is used for growth and retention
What's the Best KPI for Mobile App Growth?CleverTap
There’s an even better KPI to track for measuring growth than conversion rate. We’ll give you that unique KPI, explain what app conversion rates are, show you industry benchmarks, and explain why these rates aren’t good enough on their own to predict your app’s revenue and growth. - https://clevertap.com/blog/best-conversion-rate-for-mobile-app-downloads/
CleverTap at The Marketing and Sales Show Dubai 2019, hosted by Terrapin. CleverTap
CleverTap was at The Sales & Marketing Show, Dubai on Nov 26th 2019.
Tons of industry leaders came forward to share their knowledge at the event and we can’t thank them enough for such a contribution.
Here are a few topics that really grabbed our attention:
Every Business Must Convert, Retain, and Grow
Any business journey can simply be divided into three steps:
Convert
Retain
Grow
If a business can efficiently guide their users through these stages, they will eventually turn into brand advocates.
For new businesses, everything starts with acquisition and growing awareness for your brand. Andrew Thomas, Managing Director, DigitalNexa discusses how to obtain successful CRM to retain customers and generate future leads.
Businesses are commonly confused when it comes to acquisition and retention.
Check out this SlideShare to know more.
Mobile App Promotion Strategies: Pre-LaunchCleverTap
Before you can launch your hot new app, you have to lay the groundwork for it. The following mobile app promotion strategies and tactics will prepare you for a more effective launch. https://clevertap.com/blog/mobile-app-promotion-strategies/
8 Onboarding Tips to Get App Users HookedCleverTap
Onboarding a new user is one of the most important experiences to get right. Here's how you ensure a smooth mobile onboarding experience for your users.
Keep Up With Ecommerce Trends: Drive Conversions this Holiday SeasonCleverTap
This SlideShare includes:
-Tips to drive conversions this holiday season
-Highlights from the ecommerce Benchmark Report
-Why user retention is the new growth lever for ecommerce apps
-How Lenskart Scaled Omnichannel Marketing Automation
3. Too many mobile marketers
focus only on acquisition.
But who cares if you've got
thousands of new users,
if none of them stick
around?
You're wasting time and
money!
4. RETENTION is the key to
real growth.
Increasing customer
retention by just 5% can
boost your profitability
by 75%*
*Bain & Co.
5. But in order to retain customers,
you need to understand them —
Who they are and how they
engage with your app.
14. These are your app's
friction points.
Pro Tip: Don't just focus on
the initial drop off — look
for other significant dips for
your medium and long-term
users. You need people to
stick around for the long
haul!
15. Now that you've figured out
where you're losing users,
FIND OUT WHY.
17. Example: New users who enable location services vs. New users who don't.
Enabling location services
boosts retention.
Experiment with different ways
of showing new users the value
of enabling location services, so
that more of them click "Allow"
20. Step 1:
Identify a business goal
Increase the number
of users who purchase
movie tickets at least
once a month
1
21. Step 2:
Find a baseline
Look at all users who made a
purchase at least once a month
to find out where you stand
22. Then... segment, segment,
SEGMENT!
Break your users down into
cohorts based on things like
acquisition channel, marketing
campaign, demographic, and in-
app behavior.
23. Acquisition date
Did users who joined in a certain month purchase faster or more frequently?
Look at marketing campaigns you ran during this time to see if you can replicate success.
Feature use
Do people who use a certain feature purchase more frequently?
To continue our movie ticketing app example, we’ll look at users who:
• Enrolled in a rewards program
• Favorited a theatre
• Saved their login information via “Remember me”
• Connected a PayPal account for one-click purchases
Acquisition channel
Do your ideal users come from a certain channel?
Discover where to spend your advertising dollars & focus acquisition efforts
25. Users who check out with PayPal are most likely
to purchase at least once a month.
Connected PayPal
Rewards Program
Favorite a Theatre
Saved login details
26. Users who signed up via Facebook are far more likely to purchase once a
month than sign ups via paid ads
Facebook
Twitter
Referral
Paid Ad
27. Step 4:
Mix and match segments to
find the golden combination
for growth
28. Do users who connect PayPal and favorite a theatre purchase more
frequently than users who just do one or the other?
Connected PayPal and
Favorited a Theatre
Connected PayPal
Favorite a Theatre
30. How can we encourage other users to connect their
PayPal account and favorite a theatre?
Onboarding
process
Push
Notifications
In-app
messaging
Email
campaigns
31. COHORT ANALYSIS
breaks down large, complicated
problems (how can we get more
users to purchase more frequently?)
into manageable, actionable tasks.
It helps you focus on areas that
you know will have a significant
impact on your business, and track
your progress in a meaningful way.
32. Want to learn more?
Read the full article
on using cohort analysis to
boost user retention for
more details and
strategies.