This document provides tips for app marketing strategies, including engaging an online presence on social media and forums to promote an app idea. It advises analyzing competitors to understand the market and review what users like and complain about. The document also makes recommendations around monetization options, pricing, naming, design, gaining reviews and feedback, and spreading awareness of the app.

1. APP
MARKITING
STRATEGIES
A Perfect Recipe For App Marketing

2. Grab Your Personal
Online Presence
Since your app marketing will be done
online or on mobile, so you need to
engage your potential customers and
collaborators on those mediums.
On the safer side, you can utilize your
personal following on social media, in
any future endeavor.
You can join groups like App Entrepre-
neurs and Marketers on FB, where you
can meet other developers and compa-
nies and share learned lessons. Other
online channels can be Twitter, Reddit,
Quora, ProductHunt, Instagram and
YouTube.
social
media

3. Get Your Idea
Acknowledged
Once you invest your money, idea and
time to build an app, so the first thing
that you should know is to KNOW the
demand.
Learn what kind of download volumes
and revenue you can expect from that
app.
It will help you to understand that there
is a market for your app. It is up to you to
decide if you can make a better app than
them, make it slightly different or market
your app better.
If there are zero apps like yours (or the
existing ones aren’t doing well), then you
should reconsider your idea ,because
there might not be a market for it.
Know about your competitors by using
an ASO platform like Mobile Action,
which will give you a list of competitors
for your app, or any other app that you
want to research.

4. Analyze what your competition is doing
and read their users reviews on the App
/ Play Store.
Once your app is published, you should
also read the reviews of your app care-
fully. It will help you to learn the features
your app must have.
Pick up the best features of others apps,
which people love, so you can include
those features in your app.
Review Your
Competitors

5. No one is perfect, if your existing app has
some issues, it is the time to uncover
them.
Make it a regular and daily habit to read
each and every review and see what
people are complaining about.
This is the easiest way to stay connected
with your users and keep on adding the
exciting app features, which nobody has
thought of even.
Improve Your
App

6. Charge only One time, up-front fee from
your users to fund your future development
costs.
In the first attempt, don’t opt for up-front
fee + in-app purchases, since this is the
hardest sell because you are asking people
to pay twice.
Free + in-app purchases is the most of the
profitable feature in the world use this
model. As the first revenue model.
Free (“lite version”) + paid version feature
can be a great model if you have a strong
value proposition that can be showcased in
a free version of your app.
Free + advertising can be a good revenue
model, if you have no other options. Consid-
er offering an in-app purchase that removes
the ads.
Subscription is becoming increasingly popu-
lar because it provides recurring income to
cover future development costs.
Cross Promotion helps you to cross pro-
mote your paid app within the free app.
Opting A Perfect
Revenue Model

7. If you have a paid app, you can experi-
ment with your pricing.
Your target audience decide your App
price. Some people will happily pay
$9.99 for an app. But others would not
even pay $0.99 for any other apps.
Market Research is your best cost advi-
sor.
Check how successful publishers in your
category are pricing their apps and it will
help you to get the clues.
Deciding App
Price

8. App name
p
models
Choosing the right name for your app is
not an easiest job on the earth.
The longer is the app name, the more
chances are there for app rejection
during the review process.
Opt for a name that is short and very de-
scriptive and contains a major keyword.
For example if you have a fashion app,
then the name should suggest fashion
and models.
Getting A Right
App Name
App Name
fashion

9. UX of your app works as an oxygen to its
success.
Your app should be easy to use from the
very first seconds.
Create mock-ups, try different things and
ask the right people for feedback.
Once you are ready with the first draft,
invest in the advice of some UX/UI ex-
perts.
Marketing An App
From The App Within

10. App design has to be at any cost a re-
markable piece.
Your app designer does not incur the ad-
ditional cost but this is one of the best in-
vestments you can make.
App Design

11. 2014
2014
2015
2015
2016
2016
Albeit, this is the hardest part to get the
right customers.
If you market your app correctly, you are
bound to have some attention.
Ultimately your app will reviewed, will get
some downloads and will be talk of the
town.
User Retention

12. To have users is critical to your app’s suc-
cess.
Great app ratings and user reviews in-
creases the conversion on your app
page.
You can improve your ratings, first by
making a great app.
Second, finding a way to route good rat-
ings to the play/ App Store and bad rat-
ings to your support.
Third, you should be proactive . DO NOT
wait until negative app reviews troll you
down for a bug, a needed feature or app
crashes in your app.
Customer Feedback

13. Don’t rely on app / play store page to do
the selling of your app.
You need a place to refer people to
(bloggers, journalists, strangers) and you
need to build a community around your
app.
You can opt for a website or a blog and
publish and let them get featured on
Let The World Know
About Your App

14. W E L O V E T O B E F O L L O W E D

15. L E T T E C H N O L O G Y S U R P A S S Y O U R I M A G I N A T I O N