SlideShare a Scribd company logo
5 Top Tips for Marketing Your Android
App Business
www.relianttakk.com
What is next?
• Need to be answering the following questions by Devp:
• Social Media
• Ad Networks
• Organic Marketing
• Maintaining Loyal Users
• Maintaining Loyal Users
• Building an App Empire
www.relianttakk.com
Need to be answering the following
questions by Devp:
It is difficult to achieve app success because Competition is high and the
market is busy and your app can easily be lost.
• How do you make sure that your app is being ranked high enough in the
app market to be organically discovered?
• How do you ensure that your app is receiving enough downloads to be of
monetary value to your app business?
• How do you make sure that your app is being downloaded by your target
audience so it will have a good usage ratio?
www.relianttakk.com
1. Social Media
• Social media can benefit your app business in many ways.
• Social media is a powerful communication tool for both the app
developer and the app user.
• Being able to clearly communicate with your users is vital for
keeping your reviews within the app stores positive.
www.relianttakk.com
2. Ad Networks
• The click-through rate for advertising apps through ad networks is
around 1%.
• This number can boost your ratings in the Apple store and push up
your organic rankings.
• It is important to source an ad company that will publish your app ad
with your target audience.
www.relianttakk.com
3. Organic Marketing
• The way in which organic rankings work within the Apple App Store
and Google Play differ from one another.
• With this in mind, you can focus your Android app marketing plan
around push notifications, as discussed in the next point.
www.relianttakk.com
4. Maintaining Loyal Users
• Reward your loyal users with additional benefits.
• Can send push notifications to your users offering them various
benefits.
• Needs to ensure that their audience members are kept feeling
special.
www.relianttakk.com
www.relianttakk.com
5. Building an App Empire
• The most common and free way of self-marketing is through your
own app empire.
• You can introduce users to the different apps that exist within your
app network through internal banners, push notifications and links
set.
• Allowing your existing users to click through and try your other apps.
www.relianttakk.com
Conclusion
Each of the options that mentioned today can be put
together to build a thorough marketing strategy for your
mobile app that does not require large financial outlays.
As with all marketing strategies, you will find that each
tactic requires a continuous time investment and active
monitoring for maximum benefits.
www.relianttakk.com
www.relianttakk.com

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5 top tips for marketing your android app

  • 1. 5 Top Tips for Marketing Your Android App Business www.relianttakk.com
  • 2. What is next? • Need to be answering the following questions by Devp: • Social Media • Ad Networks • Organic Marketing • Maintaining Loyal Users • Maintaining Loyal Users • Building an App Empire www.relianttakk.com
  • 3. Need to be answering the following questions by Devp: It is difficult to achieve app success because Competition is high and the market is busy and your app can easily be lost. • How do you make sure that your app is being ranked high enough in the app market to be organically discovered? • How do you ensure that your app is receiving enough downloads to be of monetary value to your app business? • How do you make sure that your app is being downloaded by your target audience so it will have a good usage ratio? www.relianttakk.com
  • 4. 1. Social Media • Social media can benefit your app business in many ways. • Social media is a powerful communication tool for both the app developer and the app user. • Being able to clearly communicate with your users is vital for keeping your reviews within the app stores positive. www.relianttakk.com
  • 5. 2. Ad Networks • The click-through rate for advertising apps through ad networks is around 1%. • This number can boost your ratings in the Apple store and push up your organic rankings. • It is important to source an ad company that will publish your app ad with your target audience. www.relianttakk.com
  • 6. 3. Organic Marketing • The way in which organic rankings work within the Apple App Store and Google Play differ from one another. • With this in mind, you can focus your Android app marketing plan around push notifications, as discussed in the next point. www.relianttakk.com
  • 7. 4. Maintaining Loyal Users • Reward your loyal users with additional benefits. • Can send push notifications to your users offering them various benefits. • Needs to ensure that their audience members are kept feeling special. www.relianttakk.com www.relianttakk.com
  • 8. 5. Building an App Empire • The most common and free way of self-marketing is through your own app empire. • You can introduce users to the different apps that exist within your app network through internal banners, push notifications and links set. • Allowing your existing users to click through and try your other apps. www.relianttakk.com
  • 9. Conclusion Each of the options that mentioned today can be put together to build a thorough marketing strategy for your mobile app that does not require large financial outlays. As with all marketing strategies, you will find that each tactic requires a continuous time investment and active monitoring for maximum benefits. www.relianttakk.com