This document discusses mobile advertising and user behavior towards mobile ad banners. It notes that mobile advertising gives marketers a captive audience in a targeted way and produces more immediate responses than other marketing methods. It explores various mobile advertising options like banners ads and spends time reviewing facts and statistics about banner advertising, including click-through rates and how many impressions can't be viewed. It also examines whether mobile banners deliver ROI and notes high bounce rates from mobile banner clicks.

1. Case-Study onCase-Study on
Mobile AdvertisingMobile Advertising
& User Behavior& User Behavior
towards Mobile Adtowards Mobile Ad
BannersBanners

2. Why Mobile Advertising?
Mobile advertising gives
marketers access to a captive
audience in a hyper-targeted
way.
It produces more immediate
responses, and a higher response
rate, than any other marketing
method ever seen before.

3. Time Spent on Mobile Phones
Source: http://www.businessinsider.com/the-future-of-mobile-ads-2012-6?op=1

4. Growing Mobile Traffic
Source: http://www.businessinsider.com/the-future-of-mobile-ads-2012-6?op=1

5. Advertising
On
Mobile
Phones

6. Mobile Advertising Options..
Source: http://www.businessinsider.com/the-future-of-mobile-ads-2012-6?op=1

7. Mobile Advertising Options..
Source: http://www.businessinsider.com/the-future-of-mobile-ads-2012-6?op=1

8. Mobile Advertising Options..
Source: http://www.businessinsider.com/the-future-of-mobile-ads-2012-6?op=1

9. Mobile Advertising Options..
Source: http://www.businessinsider.com/the-future-of-mobile-ads-2012-6?op=1

10. Also,
known as
Banner Ads..

11. Mobile Ad Spend Share..
Source: http://www.businessinsider.com/the-future-of-mobile-ads-2012-6?op=1

12. Mobile Advertising
It’s better to think mobile as
Marketing,
Communication and Sales
Channel rather than just
thinking Mobile as an Ad
Platform.

13. Facts About Banner Advertising
• 15 percent of people trust banner ads completely or somewhat, compared to
29 percent for TV ads.
• 34 percent don’t trust banner ads at all or much, compared to 26 percent for
magazine ads.
• 25-34 year olds see 2,094 banner ads per month.
Source: http://www.digiday.com/publishers/15-alarming-stats-about-banner-ads/

14. Facts Continued..
• Click-through rates are 0.1 percent.
(Double Click)
• The 468 x 60 banner has a 0.04 percent
click rate.
• An estimated 31 percent of ad
impressions can’t be viewed by users.
• 8 percent of Internet users account for
85 percent of clicks.
• Up to 50 percent of clicks on mobile
banner ads are accidental.
• Mobile CPMs ( Cost Per
Mille/Thousand) are 75 cents.
Source: http://www.digiday.com/publishers/15-alarming-stats-about-banner-ads/

15. Facts Continued..

16. Do Mobile Banners Deliver ROI?
The Mobile banner clicks yield high bounce
rates: 33% of customers who arrive on a
site via a mobile advertisement do not
progress beyond the first page.
The average page views of customers who
arrive via a mobile banner ad is 1.53. The
best performing sites average 3.00 pages.
Mobile banner advertising, with its high click
through rates and ever-expanding reach is
undoubtedly a great means of supporting
any display campaign.
Source: http://condorconsulting.com/do-mobile-banners-deliver-roi/

17. Continued..
Source: http://trends.e-strategyblog.com

18. Continued..
Source: http://trends.e-strategyblog.com

19. Mobile Ad Market: Now & Than

21. Thank YouThank You
Prepared byPrepared by
Parul GuptaParul Gupta