1. groop
engage and encourage your
antenatal and postnatal clients in
your own time, in your own way

2. business apps
pregnancy apps
expert or personal training apps
websites and forums
competitive environment and existing alternatives

3. too much data and information
growing markets of experts
personalisation is imperative
everyone is mobile
market opportunity
control
why choose antenatal or postnatal specifically?
balanced
knowledge
pressure
relief
reassurance
engaged
community

4. expert knowledge share
too much information
motivation
planning and payment
instant, secure and personalised
communication
encouragement and motivation
security of communications
operational planning for experts
problems and solutions
problems solutions

5. key partners, activities and resources
key partners key activities key resources
digital agencies
websites to
promote on
affiliate websites
and apps
sales team
google ad words
digital marketing
digital opinion
leaders
professional
bloggers
PR
publicity
data centre and
hosting
apple app store
google play store
customer support
team
legal team
intellectual property
rights

6. a business model that can be adopted by other customers in other
fields for sourcing and providing personalised advice to end users
customer segments
for launch – primary target customers (b2b)
second wave – secondary target customers (b2b)
fitness instructors
healthcare experts
NHS and private healthcare professionals in antenatal and postnatal care
goal

7. personal trainers
nutritionists
midwives
doulas
early adopters
antenatal and postnatal
key characteristics
work in ante/postnatal care
independently employed
engaged with client
qualified
skilled knowledge base
digitally savvy

8. channels
how will we reach our early adopters?
app stores
healthcare websites forums and
blogs
social media
advertising
training establishments
healthcare organisations
charities
publishing
affiliates and partnerships

9. unfair advantage
“a real unfair advantage is one that cannot easily be copied or bought.” Jason Cohen in „Running Lean‟ by Ash Maurya
24/7 expert advice
tailored to the end user
24/7 exclusive digital
engagement with end
user
expanding ecosystem of
healthcare partners and
end users
invaluable statistics to
enhance client
knowledge and skills

10. cost structure
website and mobile app
design
development
initial costs on going costs
staff
hosting
office space
marketing
advertising
promotions
environment creation
branding
domains
hosting
database
backup systems
payment methods
creating social networks
facebook
twitter
youtube
google+
linkedin
follow-up services
cms
analytics

11. revenue streams
franchise or subscription to coaches with incremental charges
coaches have access to knowledge base where they can buy content
provided by other professionals. this site contains advertising, sponsorship
and branded content
exclusive offers for coaches and the business. groop takes a commission
from all purchases
offer app to other healthcare professionals such as midwives
supplier access to customer base

12. key metrics
monthly recurring revenues
average revenue per customer
cost per acquisition
lifetime value
ad revenue
how is our business doing? how do we measure it?
app downloads
number of subscriptions
frequency of use
churn
facebook likes
twitter followers