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Dressbox Mobile App - Mobile Marketing Case Study

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Successful global app launch in selected markets based on comprehensive research and customer data analysis leadership

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Dressbox Mobile App - Mobile Marketing Case Study

  1. 1. 1 Mobile Marketing Agency www.comboapp.com Dressbox Fashion & Innovations LLС asked Comboapp to ensure a successful global market launch of its Dressbox app and its subsequent promotion. The main challenge was to complete a thorough market analysis in order to define the primary countries for app launch and to evaluate its current app version. Today, Comboapp continues to support the Dressbox app with localization services for selected markets. We also provide consulting, and help set up analytics services for tracking marketing activity, including offline, PR, SMM and UA. Comboapp provided a global and detailed analysis of more than 30 countries’ markets. The final report included: ● Market analysis from the perspective of regional features and app launch potential ● Competitor analysis, their features and marketing strategies ● Target audience analysis, their behavior, needs and consumption habits Based on this report, Comboapp suggested countries with best potential for Dressbox app launch. Challenge Campaign Results Successful global app launch in selected markets based on comprehensive research and customer data analysis leadership

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