The main goal of onboarding is to get the users to understand the key principles of your product (aha moment). Learn four main types of app onboarding and improve your product.
The document describes an online video-in-video advertising testing case study. Participants viewed a celebrity-endorsed video advertisement for a consumer electronics company twice, expressing their reactions verbally and non-verbally. Their responses were recorded and analyzed. A report with key findings and recommendations was delivered to the client, helping the company understand if the ad resonated with its target audience.
This document outlines a 10 step process for developing a successful mobile app. The steps include: 1) identifying user needs and app features, 2) determining target users, revenue model, and platforms, 3) designing the app interface and user experience, 4) choosing a development approach like native, web, or hybrid, 5) creating a prototype, 6) integrating analytics, 7) beta testing with target users, 8) deploying the app, 9) analyzing usage metrics, and 10) upgrading the app over time with improvements and new features. The company providing this process has 14 years of mobile development experience across 400 completed projects.
For our clients we create apps for every mobile platform and smart TV that is available in Poland. We have carried out over 400 projects and our apps are used by millions of users all over the world. We offer advanced IT solutions in the area of video media consumption and mobile commerce. We also specialise in NFC technologies, Bluetooth, interior navigation and many other issues which are essential on the mobile solutions market.
HOW TO LEVERAGE THE POWER OF YOUTUBE INFLUENCERS FOR USER ACQUISITION?Polina Haryacha
In today’s highly competitive user acquisition landscape, many advertising channels promise similar things: high quality users and reach at a low CPI. Unfortunately, this promise isn’t always fulfilled. Marketers should carefully test and evaluate each channel’s performance and explore alternative ways to reach and acquire new users – including highly effective YouTube Influencer campaigns.
Marketing Strategy for an android app Harish kumar
The document proposes a new app for Harley Davidson to maintain contact with customers, provide information on HOG events and bike updates, and offer merchandise. It would allow users to connect as part of the Harley community and brand. The app strategy involves launching free and premium versions to maximize users and market share within the goal of reaching 100,000 users quickly. Revenue would come from premium subscriptions and merchandise sales. Cross-functional teams would develop, market, and operate the app to keep customers engaged with Harley Davidson's offerings.
How to Launch a Mobile App Guide How-To GuideDemand Metric
Executive Summary
A mobile app is a software application designed for smartphones, tablets and other mobile devices that has been built on a mobile operating system such as iOS, Android, Blackberry and Windows.
Mobile apps were originally developed for productivity and information retrieval. Today, over 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). The rising use and accessibility of mobile phones has influenced many companies to enter this growing market with new and innovative use cases.
This How-To Guide discusses the benefits of creating a mobile app, things to consider before building a mobile app and an action plan to help you launch your new app.
Read this brief 5-page guide to understand the following:
Benefits of creating a mobile app
Things to consider
Action plan for launching your mobile app
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
The document describes an online video-in-video advertising testing case study. Participants viewed a celebrity-endorsed video advertisement for a consumer electronics company twice, expressing their reactions verbally and non-verbally. Their responses were recorded and analyzed. A report with key findings and recommendations was delivered to the client, helping the company understand if the ad resonated with its target audience.
This document outlines a 10 step process for developing a successful mobile app. The steps include: 1) identifying user needs and app features, 2) determining target users, revenue model, and platforms, 3) designing the app interface and user experience, 4) choosing a development approach like native, web, or hybrid, 5) creating a prototype, 6) integrating analytics, 7) beta testing with target users, 8) deploying the app, 9) analyzing usage metrics, and 10) upgrading the app over time with improvements and new features. The company providing this process has 14 years of mobile development experience across 400 completed projects.
For our clients we create apps for every mobile platform and smart TV that is available in Poland. We have carried out over 400 projects and our apps are used by millions of users all over the world. We offer advanced IT solutions in the area of video media consumption and mobile commerce. We also specialise in NFC technologies, Bluetooth, interior navigation and many other issues which are essential on the mobile solutions market.
HOW TO LEVERAGE THE POWER OF YOUTUBE INFLUENCERS FOR USER ACQUISITION?Polina Haryacha
In today’s highly competitive user acquisition landscape, many advertising channels promise similar things: high quality users and reach at a low CPI. Unfortunately, this promise isn’t always fulfilled. Marketers should carefully test and evaluate each channel’s performance and explore alternative ways to reach and acquire new users – including highly effective YouTube Influencer campaigns.
Marketing Strategy for an android app Harish kumar
The document proposes a new app for Harley Davidson to maintain contact with customers, provide information on HOG events and bike updates, and offer merchandise. It would allow users to connect as part of the Harley community and brand. The app strategy involves launching free and premium versions to maximize users and market share within the goal of reaching 100,000 users quickly. Revenue would come from premium subscriptions and merchandise sales. Cross-functional teams would develop, market, and operate the app to keep customers engaged with Harley Davidson's offerings.
How to Launch a Mobile App Guide How-To GuideDemand Metric
Executive Summary
A mobile app is a software application designed for smartphones, tablets and other mobile devices that has been built on a mobile operating system such as iOS, Android, Blackberry and Windows.
Mobile apps were originally developed for productivity and information retrieval. Today, over 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). The rising use and accessibility of mobile phones has influenced many companies to enter this growing market with new and innovative use cases.
This How-To Guide discusses the benefits of creating a mobile app, things to consider before building a mobile app and an action plan to help you launch your new app.
Read this brief 5-page guide to understand the following:
Benefits of creating a mobile app
Things to consider
Action plan for launching your mobile app
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Vietnam 2021: Build Effective Engagement Strategies for App GrowthCleverTap
Developing a user engagement strategy that fuels sustainable app growth is one of the most difficult aspects of developing a mobile brand, spanning everything from marketing campaigns to product development and beyond.
Watch the On-Demand video of our webinar here at : https://bit.ly/3eDKhUM
#EngagementStartegies #App #GrowthMarketing #MobileMarketing #UserEngagement #MarketingCampaigns #Webinar #CTEvents
11 Mobile App Retention Strategies for 2016TechAhead
From developer or mobile app business perspective, key factor for developing apps is earning revenues either by selling apps, ad space or end user data to other companies. A closer look at growth of mobile app revenue from 2011 – 2015 and further forecast through 2017 gives a rosy picture.
The document proposes an app called beautiWare that would help users personalize their beauty routines. It would analyze users' needs and recommend solutions tailored to each individual. This would help users determine which products actually work for them rather than relying on generic promises from companies. The app would be free but generate revenue from advertising and partnerships with cosmetic companies. It would use anonymous user data, with permission, to improve both the app and partner products.
This document provides a mobile app promotion strategy. It discusses metrics to measure app effectiveness like active install rate and average app rating. Content should be created to explain how to use the app across blogs, social media and more. A product demo video should be recorded. A dedicated landing page should be launched to direct users to sign up for alerts. Targeted paid ads on platforms like Google AdWords and Facebook can be used to promote the app during launch. Key performance indicators like downloads, shares and leads will help evaluate the strategy's success.
Using Cohort Analysis to Boost Mobile App RetentionCleverTap
What makes some mobile app users leave while others stay? To find the answers, dig deeper into your app’s metrics using a method called Cohort Analysis.
The document discusses developing a mobile app and website called "Groop" to provide personalized antenatal and postnatal expert advice and support. It would allow experts to engage clients anytime through the app, website forums, and social media. The business model involves experts subscribing and paying commissions or fees to access Groop's client network and knowledge database. Key metrics to measure success include recurring revenues, customer acquisition costs, lifetime customer value, and social media and app engagement.
The document discusses developing a mobile app and website called "Groop" to provide personalized antenatal and postnatal expert advice and support. It would allow experts to engage clients anytime through the app, website forums, and social media. The business model involves experts subscribing and paying commissions or fees to access Groop's client network and knowledge database. Key metrics to measure success include recurring revenues, customer acquisition costs, lifetime customer value, and social media and app engagement.
The document discusses developing a mobile app and website called "Groop" to provide personalized antenatal and postnatal expert advice and support. It would allow experts to engage clients anytime through the app, website forums, and communication tools. The business model involves experts subscribing and paying commissions or fees to access Groop's client network and knowledge database. Key metrics to measure success include subscriptions, customer acquisition costs and lifetime value, and social media and app engagement.
30 Questions to ask when creating and actioning Event App StrategyZamir Uddin
- State of the event apps industry and popular selection criteria
- Why an app strategy is vital before the purchase?
- Creating a request for proposal (RFP) that clearly demonstrates required functionality
- Customization vs off-the-shelf purchases
- Hype vs substance: What an app can add to your events strategy, and what it cannot
DISCLAIMER: This presentation was delivered at the Middle East Event Show 2015 (Dubai) by Presentologist ZAMIR UDDIN at #TheKnow session. The voting results reflect the opinion of audience members who attended the session. The research study results in this presentation were taken from EventApp Bible (Version 2) by EventManagerBlog.
Conversion rate is actually the parameter which makes clear that how your app is performing. Knowing the excellent ways for app marketing and app development that directly affect your conversion rate is beneficial for professionals.
5 Ways To Fix Your Broken Mobile AdvertisingClosed
Mobile usage continues to grow among consumers, and nearly 60% of smartphone owners don't go an hour without checking their phones. Marketers are using mobile advertising to tap into their target audiences, however there are significant challenges acting as roadblocks to mobile ad success.
Don’t let these challenges stand in your way of reaching real business objectives. Find out:
- The questions you should be asking before creating mobile ads
- The five components your mobile ads must include
- How to fix your mobile ads
- And more
App usage now makes up half of total digital media engagement in the US (just released in comScore's 2016 mobile app report). Here are the 5 most important reasons your beauty brand can use mobile apps as a part of your digital ecosystem.
Are your mobile marketing campaigns hitting their goals? Different marketing objectives often require different approaches, especially when it comes to understanding mobile acquisition and user retention. This webinar will examine four different campaign types you can implement to reach your marketing goals.
This document discusses mobile advertising and user behavior towards mobile ad banners. It notes that mobile advertising gives marketers a captive audience in a targeted way and produces more immediate responses than other marketing methods. It explores various mobile advertising options like banners ads and spends time reviewing facts and statistics about banner advertising, including click-through rates and how many impressions can't be viewed. It also examines whether mobile banners deliver ROI and notes high bounce rates from mobile banner clicks.
The document analyzes the onboarding processes of various apps including Asana, Evernote, Box, Quip, Insightly, MailChimp, CamScanner, Nike Training Club and The Noun Project. It evaluates each app based on parameters like interaction, navigation, visual design, functionality, ease of use and more. Best practices for onboarding identified include engaging users before asking for commitments, providing multiple login options, giving instructions to avoid errors, preparing users with important features, keeping content minimalistic and treating all users equally.
1-800-Flowers.com is a leading online retailer of flowers and gourmet food gifts that aims to connect customers with important people in their lives through convenient delivery. As a retail delivery service based in Carle Place, New York, the company works to build trusted relationships with customers by engaging them through mobile push notifications on iOS and Android devices.
Vietnam 2021: Build Effective Engagement Strategies for App GrowthCleverTap
Developing a user engagement strategy that fuels sustainable app growth is one of the most difficult aspects of developing a mobile brand, spanning everything from marketing campaigns to product development and beyond.
Watch the On-Demand video of our webinar here at : https://bit.ly/3eDKhUM
#EngagementStartegies #App #GrowthMarketing #MobileMarketing #UserEngagement #MarketingCampaigns #Webinar #CTEvents
11 Mobile App Retention Strategies for 2016TechAhead
From developer or mobile app business perspective, key factor for developing apps is earning revenues either by selling apps, ad space or end user data to other companies. A closer look at growth of mobile app revenue from 2011 – 2015 and further forecast through 2017 gives a rosy picture.
The document proposes an app called beautiWare that would help users personalize their beauty routines. It would analyze users' needs and recommend solutions tailored to each individual. This would help users determine which products actually work for them rather than relying on generic promises from companies. The app would be free but generate revenue from advertising and partnerships with cosmetic companies. It would use anonymous user data, with permission, to improve both the app and partner products.
This document provides a mobile app promotion strategy. It discusses metrics to measure app effectiveness like active install rate and average app rating. Content should be created to explain how to use the app across blogs, social media and more. A product demo video should be recorded. A dedicated landing page should be launched to direct users to sign up for alerts. Targeted paid ads on platforms like Google AdWords and Facebook can be used to promote the app during launch. Key performance indicators like downloads, shares and leads will help evaluate the strategy's success.
Using Cohort Analysis to Boost Mobile App RetentionCleverTap
What makes some mobile app users leave while others stay? To find the answers, dig deeper into your app’s metrics using a method called Cohort Analysis.
The document discusses developing a mobile app and website called "Groop" to provide personalized antenatal and postnatal expert advice and support. It would allow experts to engage clients anytime through the app, website forums, and social media. The business model involves experts subscribing and paying commissions or fees to access Groop's client network and knowledge database. Key metrics to measure success include recurring revenues, customer acquisition costs, lifetime customer value, and social media and app engagement.
The document discusses developing a mobile app and website called "Groop" to provide personalized antenatal and postnatal expert advice and support. It would allow experts to engage clients anytime through the app, website forums, and social media. The business model involves experts subscribing and paying commissions or fees to access Groop's client network and knowledge database. Key metrics to measure success include recurring revenues, customer acquisition costs, lifetime customer value, and social media and app engagement.
The document discusses developing a mobile app and website called "Groop" to provide personalized antenatal and postnatal expert advice and support. It would allow experts to engage clients anytime through the app, website forums, and communication tools. The business model involves experts subscribing and paying commissions or fees to access Groop's client network and knowledge database. Key metrics to measure success include subscriptions, customer acquisition costs and lifetime value, and social media and app engagement.
30 Questions to ask when creating and actioning Event App StrategyZamir Uddin
- State of the event apps industry and popular selection criteria
- Why an app strategy is vital before the purchase?
- Creating a request for proposal (RFP) that clearly demonstrates required functionality
- Customization vs off-the-shelf purchases
- Hype vs substance: What an app can add to your events strategy, and what it cannot
DISCLAIMER: This presentation was delivered at the Middle East Event Show 2015 (Dubai) by Presentologist ZAMIR UDDIN at #TheKnow session. The voting results reflect the opinion of audience members who attended the session. The research study results in this presentation were taken from EventApp Bible (Version 2) by EventManagerBlog.
Conversion rate is actually the parameter which makes clear that how your app is performing. Knowing the excellent ways for app marketing and app development that directly affect your conversion rate is beneficial for professionals.
5 Ways To Fix Your Broken Mobile AdvertisingClosed
Mobile usage continues to grow among consumers, and nearly 60% of smartphone owners don't go an hour without checking their phones. Marketers are using mobile advertising to tap into their target audiences, however there are significant challenges acting as roadblocks to mobile ad success.
Don’t let these challenges stand in your way of reaching real business objectives. Find out:
- The questions you should be asking before creating mobile ads
- The five components your mobile ads must include
- How to fix your mobile ads
- And more
App usage now makes up half of total digital media engagement in the US (just released in comScore's 2016 mobile app report). Here are the 5 most important reasons your beauty brand can use mobile apps as a part of your digital ecosystem.
Are your mobile marketing campaigns hitting their goals? Different marketing objectives often require different approaches, especially when it comes to understanding mobile acquisition and user retention. This webinar will examine four different campaign types you can implement to reach your marketing goals.
This document discusses mobile advertising and user behavior towards mobile ad banners. It notes that mobile advertising gives marketers a captive audience in a targeted way and produces more immediate responses than other marketing methods. It explores various mobile advertising options like banners ads and spends time reviewing facts and statistics about banner advertising, including click-through rates and how many impressions can't be viewed. It also examines whether mobile banners deliver ROI and notes high bounce rates from mobile banner clicks.
The document analyzes the onboarding processes of various apps including Asana, Evernote, Box, Quip, Insightly, MailChimp, CamScanner, Nike Training Club and The Noun Project. It evaluates each app based on parameters like interaction, navigation, visual design, functionality, ease of use and more. Best practices for onboarding identified include engaging users before asking for commitments, providing multiple login options, giving instructions to avoid errors, preparing users with important features, keeping content minimalistic and treating all users equally.
1-800-Flowers.com is a leading online retailer of flowers and gourmet food gifts that aims to connect customers with important people in their lives through convenient delivery. As a retail delivery service based in Carle Place, New York, the company works to build trusted relationships with customers by engaging them through mobile push notifications on iOS and Android devices.
A user's first session determines the rest of their journey with your brand. If your onboarding process fails to help new users become more familiar with your app and understand your app's value and core features, you may lose them faster than you acquire them.
Here are the essential components of an effective onboarding campaign and tips and examples on how to introduce new users to your app and increase engagement and retention.
Anthropologie is a women's clothing and home goods retailer that uses in-app messages and deep linking to promote new collections and drive sales. The messages notify users of promotions and link directly to relevant product pages, guiding customers through the purchase process. By leveraging this strategy, Anthropologie saw a 10% increase in sessions per hour, even when promotions were on off-peak days. The approach provided value to both customers, by informing them of deals in a simple way, and the brand, through boosted engagement and revenue.
This document provides 43 examples of splash screen designs for mobile apps. It begins with an introduction explaining what a splash screen is and its purpose. It then shows examples organized into categories like professional/clean, colorful/fun, and unique/eye-catching. Each example includes an image of the splash screen, brief description, and creator. The document concludes by encouraging the reader to learn about their target audience to design an eye-catching splash screen that sparks curiosity.
Onboarding: "the experience a customer has when they become oriented to a product or service." Experiences included in the Onboarding phase could be a self install kit, a getting started guide, a first time user experience, or contextual help mid-use. After a few months of working on a new Onboarding experience for Comcast, I came to the conclusion that designing for this phase in the user experience is more psychological than other kinds of interface design. It's about tying into the emotional state of the user: like playing a game or having a conversation. This talk provides a core set of principles for designing Onboarding experiences that tie into this psychological approach.
In this slideshare, we break down Robinhood's fantastic mobile user onboarding experience. It's by far our favorite one we've seen so far, so let's jump in.
This document contains 76 tips to optimize user onboarding organized into 4 sections. Section one focuses on getting the right mindset for onboarding. Section two covers onboarding users inside your product. Section three discusses onboarding users outside your product. The final section looks at optimizing onboarding into the future. The document provides strategies for improving the user onboarding experience through its various tips across the 4 categorized sections.
The document discusses Lookout's mobile app onboarding experience. It shows how Lookout introduces key features and value propositions to users before requesting necessary permissions. Lookout presents features like finding a lost phone using location and sound first to prime users on the app's value. It then shows how requested permissions like location access directly enable these presented features. This approach of tying permissions to demonstrated value helps users understand why access is needed.
This document discusses onboarding new employees and outlines an onboarding framework. It notes that 22% of new employee turnover occurs within the first 45 days and employees who go through an onboarding program are 58% more likely to stay after 3 years. The document then outlines some assumptions about onboarding, including that relationship building and communication are key parts of the process. It also describes different phases of onboarding from the first day to full assimilation after a few months. Finally, it presents a case study exercise focused on designing an onboarding program.
30 Marketing growth hack cards taken from the recent blog posts of the smartest cookies in the industry. Crazy, sneaky, happy and weird marketing hacks.
Building a Sales and Marketing machine for a B2B software company involves many functions working together. This slide deck explores the process of funnel design that is highly buyer centric. It looks at the Buyer journey, and how to successfully construct a buying process that they buyer will enjoy going through, which is very different from the typical sale process that is designed from the vendors standpoint, and fails because the buyer is not motivated to go through the steps.
This document discusses growth hacking strategies and examples. It defines growth hacking as leveraging non-traditional marketing tactics to unlock exponential growth. Examples discussed include Airbnb integrating with Craigslist, BranchOut using Facebook integration, and LivingSocial growing their Facebook app virally. The document advocates obsessing over data, thinking creatively, being curious, and getting hands-on with product and code. It provides categories of growth hacks like platform integrations, viral growth, and analytics-driven insights.
Using Your Growth Model to Drive Smarter High Tempo TestingSean Ellis
In this presentation, Sean Ellis highlights how to use a growth model to inform your high tempo testing efforts. It goes through the key steps for building your growth model including establishing a north star metric, and identifying your "aha moment" and the core benefit that drives retention. Finally he shows how the GrowthHackers team has used a growth model to plan our growth roadmap.
Unlocking Growth: Building a sustainable growth engine with the new rules of...Sean Ellis
As Marc Andreessen says, startups fail for two primary reasons: either they try to grow when they're not ready to, or they're not aggressive enough when they're finally to grow. In this presentation Morgan Brown walks through the Startup Pyramid framework to show how startups can gain traction and drive sustainable growth.
The document provides tips and strategies for optimizing the user funnel, from acquiring first users to optimizing retention. It emphasizes testing optimizations through small experiments and using data to identify bottlenecks. Key recommendations include focusing first on learning rather than the funnel, using blogs and social media to acquire early users, and segmenting users to improve activation, onboarding and retention.
The document provides 29 tips for growth hacking and quick wins that companies should be testing, but often aren't. Some of the key tips include measuring customer happiness with Net Promoter Score, creating more targeted landing pages, using paid ads to test headlines and images, removing distracting links from landing pages, and testing different calls to action copy. It encourages testing unconventional approaches to improve conversions and growth.
chilliapple - Top Mobile Technologies Used to Develop Apps in 2022 & beyond (...ChilliApple Limited
In this article, we’re considering the role of your app from installation
through to conversion and the way users interact with it – starting with the
android app development process and how the app supports your
customer’s overall journey.
Web : https://www.chilliapple.co.uk/blog/customer-journey-android-app-development
This document provides guidance on developing applications by understanding target users. It emphasizes the importance of communicating with users throughout the development process to understand their needs and expectations, as these are likely to change over time. The document advises asking users questions pre-launch to inform objectives and requirements, and continuing conversations during key stages and with prototypes. It also recommends gathering feedback post-launch when users realize missing functionality, and reconciling any differences between user feedback and analytics data. The overall message is that understanding how users' needs may evolve requires ongoing communication with users.
Mobile app marketing is crucial for driving downloads and engagement. To succeed, work with an experienced Android App Development Company in India like Vxplore Technologies. Key strategies include understanding your target market, optimizing your app store listing, leveraging social media, using paid advertising, building a mailing list, offering promotions, encouraging user reviews, monitoring performance, implementing App Store Optimization (ASO), utilizing influencer and video marketing, engaging with users, participating in app review websites, collaborating with other developers, and offering referral incentives. Effective mobile app marketing caters to your app's unique qualities and target audience. Remember to prioritize app quality. Reach out to Vxplore, the Best Android App Development Company in India, for top-notch services.
For More Information Please Visit Our Site: https://www.v-xplore.com/
Mobile app marketing is crucial for driving downloads and engagement. To succeed, work with an experienced Android App Development Company in India like Vxplore Technologies. Key strategies include understanding your target market, optimizing your app store listing, leveraging social media, using paid advertising, building a mailing list, offering promotions, encouraging user reviews, monitoring performance, implementing App Store Optimization (ASO), utilizing influencer and video marketing, engaging with users, participating in app review websites, collaborating with other developers, and offering referral incentives. Effective mobile app marketing caters to your app's unique qualities and target audience. Remember to prioritize app quality. Reach out to Vxplore, the Best Android App Development Company in India, for top-notch services.
For More Information Please Visit Our Site: https://www.v-xplore.com/
To maximize the success of your app, it is vitally important that a thoughtful marketing strategy be put in place. Here, we explore effective tactics for developing Android applications from scratch - with particular reference to mobile app development services.
The 10 Rules of Engagement in a Multi-Platform World SponsorPay GmbH
SponsorPay is proud to announce its white paper on the 10 Rules of Engagement in a Multi-Platform World.
The white paper addresses an important challenge brands are facing today. Consumers’ attention has become fragmented due to the multiple devices they use on a daily basis, meaning advertisers have to work harder to engage with consumers on the devices where they are spending the most time.
To be successful in a multi-platform world, brands need to consider best practices such as being authentic towards their consumers, leveraging different advertising channels and devices as well as generating great content in order to foster a successful and engaging relationship with consumers. SponsorPay’s white paper on engagement in a multi-platform world shares best practices for brands to take advantage of the trends and be successful in this changing environment.
The 10 Rules of Engagement in a Multi-Platform World Fyber
SponsorPay is proud to announce its white paper on the 10 Rules of Engagement in a Multi-Platform World.
The white paper addresses an important challenge brands are facing today. Consumers’ attention has become fragmented due to the multiple devices they use on a daily basis, meaning advertisers have to work harder to engage with consumers on the devices where they are spending the most time.
To be successful in a multi-platform world, brands need to consider best practices such as being authentic towards their consumers, leveraging different advertising channels and devices as well as generating great content in order to foster a successful and engaging relationship with consumers. SponsorPay’s white paper on engagement in a multi-platform world shares best practices for brands to take advantage of the trends and be successful in this changing environment.
White Paper - The 10 Rules of EngagementHugo Serôdio
This document provides an overview of engagement advertising. It begins with definitions and explanations of engagement advertising, noting that it is about dialogue between brands and consumers online and offline. It then discusses the multi-platform nature of advertising today. The bulk of the document outlines 10 rules for effective engagement advertising, with each rule explained and accompanied by examples. The 10 rules are: be authentic, leverage technology, mind the gap, use the right kind of ads, experiment, generate great content, use a call to action, create brand advocates, embrace change, and have fun.
The document proposes a new networking app called "Accelerate" that connects students, working professionals, and companies. It aims to help students choose careers by consulting employed individuals in different sectors and accessing internship and job opportunities. The app allows professionals to earn money for consultations and helps companies hire students. A marketing plan is proposed to promote the app through social media campaigns, referrals, notifications, and increasing website traffic with a zero initial budget. The implementation would require building infrastructure and an ongoing schedule of promotional activities.
This digital marketing plan aims to help Bagel Nash grow its digital presence in the UK over the next six months. Research found that Bagel Nash currently has high SEO visibility but a website with a high bounce rate and low social media engagement. The plan proposes three objectives: creating a mobile app to achieve 500 downloads, decreasing the website bounce rate, and increasing social media followers. Tactics include improving the website design, using more engaging social content, and developing a mobile app. The plan segments the target audience as 20-24 year olds and will measure objectives using tools like app downloads, bounce rate, and social media analytics.
The document provides an overview of an online masterclass on designing customer experience. It discusses key topics that will be covered like customer experience design, identifying user personas, valuation of solutions, and spotting opportunities. Examples of companies innovating customer experience through digital touchpoints like metaverse, AR, and chatbots are provided. The importance of seamless experiences for today's customers is emphasized. Customer experience is defined and differentiated from customer service. Trends impacting customer experience like contactless services, personalized experiences, and data security are also mentioned.
Customer Lifecycle Software Stack: 12 Tools to Help You Raise Profits by 75%LizzyManz
The document discusses tools to help manage the customer lifecycle from awareness to advocacy. It identifies 12 tools to help with key stages: awareness (Hootsuite, WordPress), engagement (Insightly, Salesforce CRM), evaluation (Hubspot, Mopinion), purchase (Apple Business Chat, OptinMonster, PayPal), post-purchase (Process Street, Churn Zero), and advocacy (Influitive, GrowthSurf). Each tool is described briefly with its features and pricing. The goal is to understand and guide customers through each stage to maximize customer lifetime value and retention.
The document discusses 25 free ways to promote a mobile app, including building a microsite or teaser website, blogging, creating videos, pitching to reviewers, contacting bloggers in relevant niches, running contests, optimizing social media profiles, email lists, and voicemail. It also suggests speaking at events, resolving reviews, optimizing app store listings, contacting large Facebook pages, and integrating social sharing directly into the app.
AppSocially provides mobile app developers with tools to easily integrate customer acquisition functions into their apps to help grow their user base through viral marketing. Their solution allows developers to make their app inherently viral with just one line of code, track viral metrics and compare to competitors, A/B test "refer friends" campaigns, and hack invitations by including social actions and context to motivate signups, helping developers prioritize marketing without diverting focus from core functions.
The document outlines how B2B companies can build brand trust using social media. It discusses that 75% of B2B buyers use social media to research vendors and the importance of a mobile-friendly website for B2B companies. Specific strategies covered include building a presence on major networks like LinkedIn, Twitter, Facebook and Instagram, encouraging employee advocacy and partnerships to promote content, and focusing on mobile usability and a streamlined purchase process. Live examples of successful B2B brands on social media are also provided.
This document provides tips for app marketing strategies, including engaging an online presence on social media and forums to promote an app idea. It advises analyzing competitors to understand the market and review what users like and complain about. The document also makes recommendations around monetization options, pricing, naming, design, gaining reviews and feedback, and spreading awareness of the app.
How To Convert Digital Engagement Into Leads and Sales - Bridget RandolphFeverBee Limited
In an industry full of cringeworthy buzzwords and meaningless vanity metrics, how can we ensure that our marketing efforts translate into actual business benefit? This session will look at what we mean by 'digital engagement', why it's valuable to our marketing strategies, and will provide some actionable tips and insights into how you can leverage your audience's online engagement with your business in order to to generate more sales and conversions.
Feverbee SPRINT 2016 - Convert Engagement Into Leads and Sales - Bridget Rand...Bridget Randolph
This document discusses how to convert digital engagement into leads and sales. It outlines a 4 phase process: 1) Build brand awareness and loyalty through engaging content. 2) Conduct audience research and testing to understand customers. 3) Encourage micro-conversions like email signups to move people through the sales funnel. 4) Offer incentives like deals and rewards to encourage purchases. Key lessons are to integrate engagement tactics with the overall marketing strategy, properly attribute campaigns to measure their impact, and leverage engaged users to move them through the customer journey.
M Zero One - Social Content Marketing Platform (Education)Faiyaz Malik
Detailed Presentation with Case Studies
>We help companies grow their digital revenues and brands through (em)powering them with the right marketing technology solutions - and implementing them right.
>We implement solutions based on business- and marketing objectives and budget, setting up the tools that will leverage your marketing efforts and grow your digital business.
>We offer tools and technology with intent; with purpose based on business and marketing objectives and goals.
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Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
2. Onboarding goal
The goal of user onboarding is to get the
users to understand the key principles at
the heart of the product and to show
them how it will improve their lives.
Source: Wikipedia
3. 76% of users abandon an app
in the first 30 days because
they believe this app doesn’t
worth their time and energy
24%
76%
users
Source: Localytics
Why you need good Onboarding?
6. A. Conceptual onboarding
B. Functional oriented
C. Value oriented
D. Interactive onboarding
Onboarding Types
According to your target
audience you can use the
right type or combination of
onboarding types
13. Use email to onboard users
• Welcome Email
• Helping email
• Congratulations email
Send an email at the right
time to help the users
reach “aha moment” (if
they don’t yet)