This is a project I completed for my PB portfolio 1 class. This was completed on August 23, 2020.

1. PERSONAL BRAND EXPLORATION
Dany Shamoun
Project & Portfolio I: Week 3
August 22, 2020

2. The eldest of three siblings, Dany Shamoun
was born in Iraq but migrated to San Diego,
California in 2008. After coming to the US,
Dany was exposed to many new things,
some of which were football and basketball.
Dany immediately was attracted to those
sports, and has been a super fan since.
Dany hopes to be a play-by-play announcer
and sports journalist for a professional
sports franchise. After high school
graduation, Dany was bouncing from job to
job until he discovered his true calling for
Sportscasting. He is now attending Full Sail
University in pursuit of Sportscasting
Bachelors degree, where he is focused on
honing his skills as a reporter and journalist.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Sports Anchor
• Sports Announcer
• Sports Journalist
Lover Archetype - providing an
exciting, warm, and passionate
commentary over NFL and NBA
games that appeal to all of your
senses.
Play-by-play Anchor and Journalist for NFL,NBA, and ESPN

4. • DEMOGRAPHICS: 70% Male,
22-45 years old, Predominately
Minorities , Married or single,
high school educated, Located
in west and east coasts.
• PSYCHOGRAPHICS: Enjoys
playing basketball and football,
most likely played in high
school or college. Listen to hip-
hop genre
• IDEAL AUDIENCE MEMBERS:
Roberto Mucciacciaro,
Associate Recruiter. Darren
Woodson, Head Recruiter
Recruiters & Hiring Managers at ESPN, NFL, and NBA
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level Production position with
ESPN.
‣Connect with all of my old instructors and
using LinkedIn to maintain
communication with recruiters by March
31, 2021
Mid Term: (2025)
• Have an on-air position at ESPN
‣Grow my social media influence to at least
1 million followers by January 2025
Long Term: (2040)
• Create a podcast platform that invites athletes
to speak on whatever they want and be
themselves.
‣Create a long lasting brand that begins to
generate it’s own money by February
2040

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Play-by-play Announcer 87%
Adobe Creative Cloud 65%
Customer service 70%
Public Speaking 60%
SOFTHARD
ERP Software 10%
Music Editing 10%
Script Writing 50%
Inductive Reasoing 60%
SOFTHARD

7. I help Sports channels like ESPN by
providing inspiring and passionate
commentary for minority families
through creative storytelling and
colorful commentary.
PROMISE

8. CREDENTIALS
Work Experience:
• 5+ years of Customer Service
• 3 years of management at T-Mobile
Locations
Education:
• Diploma, El Cajon Valley High
School
• Sportscasting , B.S., Full Sail University (Exp. 2021)
Awards:
• 3X Top Manager of the Year

9. COMPETITION
Elijah Balcarcel
Industry Experience:
• Does not include work
experience on profile; assumed
to still be in school
Education:
• Current student enrolled in Sportscasting, B.S.
at Full Sail University
Leadership Experience:
• Does not include any leadership experience
Skills and Proficiencies:
• Adobe Illustrator
• Adobe Photoshop
• Adobe Audition
Dany Shamoun
Overall Online Presence:
• Less than 25 connections, banner image not yet
customized, decent headshot, lack of details
throughout profile, no articles published,
inactive on social media, URL not yet
customized
• Grade: Poor, 20 out of 100
Industry Experience:
• Still In school
Education:
• Current student enrolled in Sportscasting, B.S.
at Full Sail University
Leadership Experience:
• 3x Manager of the Year
Skills and Proficiencies:
• Green screen expert - LinkedIn Learning
• Adobe Creative Suite
Overall Online Presence:
• 3 connections, banner image not customized,
semi-professional headshot, no articles
published, isn’t active on social media, URL
customized.
• Grade: Average, 20 out of 100

10. COMPETITION
Nicholas Giacobbe
Industry Experience:
• Intern at WWE from MAR 2019 -
SEP 2019.
• FOX Sports runner
Education:
• Current student enrolled in Sportscasting, B.S.
at Full Sail University
• Seton Hall University
Noteworthy Experience:
• Worked at WWE for 7 Months
• Currently holds Anchor position at Fox Sports
Skills and Proficiencies:
• On-camera Interviewing
• On-air Announcing
• Brodcasting
Dany Shamoun
Overall Online Presence:
• 100 connections, banner image not yet
customized, polished headshot, detailed profile
summaries, two recommendations, notable
volunteer work, URL customized, Grade: Good,
70 out of 100
Industry Experience:
• Still In school
Education:
• Current student enrolled in Sportscasting, B.S.
at Full Sail University
Leadership Experience:
• 3x Manager of the Year
Skills and Proficiencies:
• Green screen expert - LinkedIn Learning
• Adobe Creative Suite
Overall Online Presence:
• 3 connections, banner image not customized,
semi-professional headshot, no articles
published, isn’t active on social media, URL
customized.
• Grade: Average, 20 out of 100

11. BRAND POSITION
Bringing exciting and passionate
commentary and journalism to make
the everyday guy, a sports guy.
DANY “SPORTS GUY” SHAMOUN
Dany earned his nickname
“Sports guy” from his
teammates because even
after the game was over,
Dany would still be talking
about.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2021 Play-by-play Advanced workshop
‣ July 28 - 30 | Cherry Hill, NJ
• The Sports Broadcasting Camp
‣ July 27-31st | Virtual Session
• Bruce Beck Sports Broadcasting Camp
‣ July 6 - July 10, 2021 | Virtual Session
Digital Marketing
• Primary Content: Est. called “Dany’s Take” where he voices
over game highlights with his own twist and personality
• Primary Tools: FB, Instagram, and Twitter - promote podcast
through 1 min. Sneak peak promo videos; DM all athletes to
get them on the show
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase rodeo marketing knowledge
and embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking seasoned Anchor with 15+ years of
experience in a well-known sports channel -
March, 2021
Formal Education
• Complete Sportscasting B.S. by expected
graduation date in 2021
Technical Skills
• Finish LinkedIn Learning
• How to edit on iMovie - LinkedIn Learning July
2020
• Green Screen Expert - LinkedIn Learning, July
2020
Soft Skills
• Sript Writing - LinkedIn Learning, August 2020
• Inductive Reasoning - LinkedIn Learning, August
2020

14. Dany Shamoun
There has been many great play-by-play
commentators and journalists over the years,
but what I bring Is great excitement , passion that is rarely
seen in someone so young, and energetic, fresh voice. I leave such
an impact, that people around school started to call me “sports
guy” because I loved it so much.
“

15. REFERENCES
Nicholas Giacobbe (2020). Nicholas Giacobbe LinkedIn
Profile. Retrieved August 23, 2020, from https://
www.linkedin.com/in/nicholasgiacobbe/
Elijah Balcarcel (2020). Elijah Balcarcel LinkedIn Profile.
Retrieved August 23, 2020, from https://www.linkedin.com/
in/elijah-balcarcel-97bb1a17a/
ONETOnLine.org. (2020). Summary Report for: radio and
television announcers Retrieved August 23, 2020, from
https://www.onetonline.org/link/details/27-3011.00
MyNextMove.com (2020). Radio and Television
announcers . Retrieved August 23, 2020, from https://
www.mynextmove.org/profile/summary/27-3011.00
The Sports Broadcasting Camp (2020). Home page
Retrieved August 23, 2020, from https://
www.sportsbroadcastingcamp.com
ziprecruiter.com (2020) - Sports Journalist Retrieved
August 23, 2020, from https://www.ziprecruiter.com/ojob/
978d1e74b56b33756a3e46b034d7b967?
lvk=9VUr_XolB1-0pEKLHq9cJg.--LhH53nMLV