The document summarizes key events from 2004 and provides statistics about Facebook usage. It was founded in 2004 at Stanford University. By 2012, over 1 billion people used Facebook, accounting for 1 in every 9 people worldwide. The document also provides statistics on Australian Facebook usage, including that over 10 million Australians use Facebook, accounting for over 50% of the Australian population and 62.58% of Australian internet users. It also lists some of the largest branded Facebook pages and common Facebook activities.
2. The year that was 2004
• John Howard beats Mark Latham to be re-elected as Prime Minister
• George W Bush wins his second term as President in a landslide victory
• Roger Federer becomes world #1 for the first time
• Athens hosts the Summer Olympic Games
• The Indonesian tsunami kills over 200,000 people across Asia
• Port Adelaide wins its first Premiership
• Boston Red Sox end the Curse of the Bambino and win the World Series
• Facebook is founded at Stanford University
3. 1.3 billion
312 million
1.2 billion
800 million
Source: Facebook
4. 1 in every 9 people in the world
has a Facebook account
5. During this 45 minute presentation …
… on Facebook …
• 2,250,000 links will be shared;
• 3,339,000 events invites will be sent out;
• 3,570,750 wall posts will be made;
• 4,164,750 status updates will be posted;
• 4,437,000 friend invites will be accepted;
• 6,111,000 photos will be uploaded; and
• 22,968,000 comments will be posted.
6. Australia on Facebook
• 10,659,580 Australian’s with Facebook accounts
• 50.13% of the total population
• 62.58% of regular Australian internet users
• Only 0.15% lower penetration than the US
Source: Socialbakers.com
17. Brands Aussies are passionate about
Total Australian brands on Facebook. Number of Facebook Likes on Page
1 1,277,675
2 1,137,485
3 907,723
4 634,223
5 594,802
Source: Socialbakers.com
29. Hot Spots in Social Recruiting
•Facebook; Twitter; LinkedIn
•Mobile Recruiting; mobile optimised websites
•Blogging; candidate relationship development
•Talent Pool Development
32. Case Study: IT Sector
• Reactive recruitment not working, too
expensive: job boards, recruiters
• Requirement: a significant no. of new hires
• Technical; phone based, call centre
• Single source solution: Facebook Page
33.
34. Case Study: IT Sector – Campaign Outcome
• 4 week initial campaign, which was completed in 2 weeks
• Significant volume of applications and a high %age of new hires
• Feedback from existing staff: positive impact on culture
• New pool of prospective talent willing to engage
• Reduced cost-per-hire
35. Internet browsing via mobile booms
52%
2010
29%
2009 34
Source Nielsen Australia Online
www.twosocial.com
36. 19% of online Australian households
predicted to own an Apple iPad by
December 2012
Source Nielsen Australia Online
www.twosocial.com
37. Business use of Facebook
Use Social Media to listen
Use Social Media to ask questions
Use Social Media to extend your contacts
Use Social Media to drive your existing contacts
Use Social Media to sell your IP
Use Social Media to sell your services