2. USERS: 847,550,700(↑0.83%)
GLOBAL POPULATION ON FACEBOOK: 12.22%
Rank Country Users Growth Penetration
1. United States 156,830,580 -0.26 % 50.29%
2. Brazil 48,041,760 +3.67 % 25.19%
3. India 46,307,580 +1.17 % 03.83%
4. Indonesia 42,596,260 +0.83 % 17.93%
5. Mexico 33,560,800 +1.57 % 27.43%
6. United Kingdom 31,106,860 +1.05 % 49.82%
7. Turkey 30,666,980 -0.27 % 41.58%
8. Philippines 27,107,600 -0.21 % 28.83%
9. France 24,410,380 +0.57 % 37.12%
10. Germany 23,687,880 +0.70 % 28.95%
11. Italy 21,685,160 +0.31 % 35.77%
12. Argentina 18,479,900 +1.09 % 46.09%
13. Canada 18,241,980 +2.00 % 52.83%
14. Colombia 16,486,180 +0.84 % 35.76%
15. Spain 16,399,020 +0.52 % 35.54%
NA China 505,060 -1.14% 00.04%
3. Fastest Growing Apps Fastest Growing Pages
APP/PAGE POSITION No. USERS MONTHLY GROWTH APP/PAGE POSITION No. USERS WEEKLY GROWTH
Socialcam 1 71,400,000 +16,200,000 Facebook for Every Phone 1 95,618,230 2,870,707
Zynga Bingo 2 8,300,000 +4,500,000 Snaptu 2 8,150,715 1,407,182
21 questions 3 18,400,000 +3,000,000 Listening to music 3 7,511,993 1,365,157
Scribd 4 24,100,000 +2,000,000 Warcraft 4 4,223,028 1,361,085
Bubble Safari 5 4,200,000 +1,900,000 Fraises Tagada - Haribo 5 953,066 804,384
Truth Game 6 5,900,000 +1,400,000 Adele 6 29,899,556 486,029
MyCalendar - Birthdays 7 32,900,000 +1,300,000 神さま予報! 99% にこ 7 667,772 474,788
Candy Crush Saga 8 10,600,000 +1,200,000 Titanic 8 24,962,971 443,656
Photo Contest 9 5,800,000 +1,100,000 Jeremy Lin 9 954,881 438,508
DoAlbums 10 1,600,000 +1,010,000 Bojan Krkic 10 498,992 419,370
Most Popular Apps (All Time) Most Popular Pages (All Time)
APP/PAGE POSITION PREV. POS. No. USERS APP/PAGE POSITION PREV. POS. No. USERS WEEKLY GROWTH
Socialcam 1 X 71,400,000 Facebook for Every Phone 1 1 95,618,230 2,925,361
Yahoo! Social Bar 2 1 41,200,000 Facebook 2 2 67,836,242 481,226
Texas HoldEm Poker 3 4 35,200,000 Texas HoldEm Poker 3 3 61,425,080 220,262
CityVille 4 3 33,400,000 YouTube 4 4 58,708,677 439,703
MyCalendar - Birthdays 5 6 32,900,000 Eminem 5 5 58,035,319 399,991
Draw Something 6 5 26,600,000 Rihanna 6 6 57,057,465 539,794
Bing 7 7 24,700,000 Lady Gaga 7 7 51,709,072 738,635
Scribd 8 9 24,100,000 The Simpsons 8 9 51,586,743 470,147
Microsoft Live 9 X 23,600,000 Shakira 9 8 51,253,384 380,844
Viddy 10 8 23,100,000 Michael Jackson 10 10 49,521,358 376,983
4. STUDY: What Types Of Facebook Campaigns
Will Drive Earned Media?
Top Tips
The types of marketing campaigns on Facebook that draw the most entries 1. Play up the personality: When putting together a plan for your
are not necessarily the same types of campaigns that generate the most next social marketing campaign (or set of them), consider how
sharing and earned media, according to a new study from Facebook you can plan the content or application to allow users to
marketing software provider Wildfire Interactive. express themselves. If you’re putting together a voting app, for
Wildfire found that campaigns such as coupons, giveaways, and instance, think through how you can set it up so that users are
sweepstakes attract the largest entry totals, but campaigns that encourage voting on something that expresses an opinion they’d feel
Facebook users to share opinions and personal preferences generate the proud to share, and make sure the app includes a mechanism
most earned media, including pick your favourites, quizzes, and trivia. for sharing their voting outcome via a news feed message.
Why the emphasis on earned media? According to Wildfire, it’s working: 82 2. Consider “What’s in it for me?” from the users’
per cent of Facebook users who clicked on friends’ news feed posts about perspective: Users on Facebook are very conscious of clutter in
quizzes went on to take those quizzes themselves. their feeds, and they don’t want to be a source of news feed
“spam” to their friends. Keep this in mind as you screen
potential interactions that a user could have with your
Facebook applications and content, and you will have a good
idea of what’s inherently “shareable” and what isn’t.
3. Incentivize sharing behaviors in creative ways: When
developing the structure of a new custom application for your
fan community, consider building in some game mechanics to
incentivize sharing behavior. Mountain Dew does this
exceptionally well with its “Dew Crew” campaign, which has an
intricate but easy-to-follow gamification element that rewards
users for sharing and posting.
4. Benchmark performance with the appropriate metrics: While
your goal with one campaign might be engagement
(http://allfacebook.com/dachis-group-employee-
insight_b89671), another might be earned media. It’s important
to make sure you’re measuring progress toward those goals
with relevant metrics.
5. Mix it up: Just as paid media (ad) campaigns should be adapted
to drive different types of user activity, so should custom
content initiatives. A well-rounded social media marketing
program includes a steady drip of varied applications and
content designed to influence a range of user interactions.
5. News
Infographic: Facebook Mobile Penetration
Facebook statistics portal and analytics provider Socialbakers examined
Facebook’s mobile penetration in light of the fact that 54 per cent of the
social network’s average monthly users access it via mobile devices (488
million of 901 million).
Money Can Buy You (Facebook) Friends, But Can It Buy
You Customers?
More likes should mean more business, right? This isn’t always the case.
Many publicity-seekers will “buy” likes on Facebook to build their
credibility as the volume of people who have liked their page grows.
But what’s the real reason for having so many likes on your page, or so
many fans following you?
Report: Facebook Likes Must Lead Fans To
Purchase, Consider, Recommend Brands
The latest attempt to quantify what a Facebook like is worth comes from Forrester
Research, which ran case studies on four prominent brands — Best Buy, BlackBerry, Wal-
Mart, and Coca-Cola — to determine how likes result in purchases, consideration, or
recommendations.
