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company’s identity will be obscured, covered, hidden, changed or altered. • You put it out there…it’s public…so it might be up here.
College students spend more time
on the Internet than any other media 33% spend more than 10 hours a week online 19.6% spend more than 20 hours a week online So why is our industry’s social media interaction so weak??
–50.6% surf the web while
watching TV. –43.5% are online while listening to terrestrial/satellite radio. –Instant messaging is the most popular online activity with both male (62.3%) and female (57.2%) college students.
Social media can't succeed without
a genuine focus on your customers. Social media is about listening, engaging, and responding to your customers. If you are not truly focused on your customer, you will not succeed -- period. -imediaconnection.com
400+ million users 2nd most
trafficked site 1st most trafficked social site 50%+ outside of college Average user: 55 minutes a day MultihousingWorld September 2008 “Online Communities” 22 Source: http://www.facebook.com
MySpace users tend to be
"in middle-class, blue-collar neighborhoods,“ Mike Mancini, Vice President, Data Product Management, Nielsen