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Why Your Social Networking is Not Working


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Lisa Trosien's social media presentation, made to the National Apartment Association's Student Housing Conference, 2010, in Las Vegas, Nevada.

Published in: Real Estate, Technology

Why Your Social Networking is Not Working

  1. Why Your Social Networking is Not Working Presented by Lisa Trosien
  2. Disclaimer! • A third party was hired to research the properties and companies shown in this presentation.
  3. Disclaimer! • No property’s or company’s identity will be obscured, covered, hidden, changed or altered. • You put it out there…it’s public…so it might be up here.
  4. College students spend more time on the Internet than any other media 33% spend more than 10 hours a week online 19.6% spend more than 20 hours a week online So why is our industry’s social media interaction so weak??
  5. –50.6% surf the web while watching TV. –43.5% are online while listening to terrestrial/satellite radio. –Instant messaging is the most popular online activity with both male (62.3%) and female (57.2%) college students.
  6. Start by listening
  7. Social media can't succeed without a genuine focus on your customers. Social media is about listening, engaging, and responding to your customers. If you are not truly focused on your customer, you will not succeed -- period.
  8. Social Media Integration
  9. Management Company Site
  10. Important Tip: Always have your exterior links open in a separate browser window!
  11. Does this page violate TOS?
  12. Takeaways: •Use integration •Make sure integrated site is live •Open integrated site in separate browser window •Create strong integrated content
  13. Is there a class divide online? Research suggests yes.
  14. People in more affluent demographics are 25 percent more likely to be found friending on Facebook, while the less affluent are 37 percent more likely to connect on MySpace.
  15. 400+ million users 2nd most trafficked site 1st most trafficked social site 50%+ outside of college Average user: 55 minutes a day MultihousingWorld September 2008 “Online Communities” 22 Source:
  16. MySpace users tend to be "in middle-class, blue-collar neighborhoods,“ Mike Mancini, Vice President, Data Product Management, Nielsen
  17. Takeaways: •Don’t simply ‘broadcast’ •Fan pages that are of interest to your residents •Work it…don’t let it just sit there •Don’t violate TOS
  18. Takeaways: •Don’t simply ‘broadcast’ •Build your follower base with relevant follows •Work it…don’t let it just sit there •Send out high value Tweets •Customize your background
  19. Blogging
  20. Blogging drives traffic
  21. Place Properties Blog Syndicated to their property pages RSS feed to their Facebook pages
  22. Takeaways: •Make your content engaging •Allow comments •Hire students to blog for you •Remember, blogging helps SEO
  23. Responding to the Rating Sites
  24. Please, don’t write your own reviews
  25. Takeaways: •Read your reviews •Don’t take it personally •Respond professionally •Set up your accounts •Ask for the review
  26. Takeaways: •Set up your account •Set up ‘albums’ of events and more •Tags are very important •Use your photos and videos!
  27. Final thoughts
  28. Top Sites by Gender • Men 1. Facebook 2. ESPN 3. YouTube 4. Google 5. Collegehumor 6. Yahoo 7. Weather 8. Break 9. Digg 10. Wikipedia
  29. Top Sites by Gender Women 1. Facebook 2. YouTube 3. Google 4. Perez Hilton 5. CNN 6. MySpace 7. Yahoo 8. School’s site 9. AOL 10. PostSecret
  30. Virtually Untapped Social Market
  31. • Website: Email: Twitter: @LisaTrosien