Uploaded byAnthony Zarro
Getting More From Your Social Media Efforts
The document, presented by Anthony Zarro, discusses strategies for optimizing social media efforts, specifically on platforms like Facebook and Twitter. Key points include understanding Facebook's user engagement, utilizing content socialization, and building an engaging community through effective content creation. It emphasizes the importance of adapting to Google's algorithm changes by focusing on user engagement rather than merely technical SEO strategies.
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Getting More From Your Social Media Efforts
- 1. Getting More FromYour Social Media Efforts Presented by Anthony Zarro 9/18/2012
- 2. Agenda • Understanding social media • Facebook data • Content socialization • Search & social • Building Your facebook community • Facebook timeline tips • Tips for twitter • Keeping track of it all
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- 4. Our Definition ofSocial Media For Brand Marketers, the art of social 4
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- 9. People on FaceBook •More than 500 million active users • 50% of our active users log on to Facebook in any given day • Average user has 130 friends • People spend over 700 billion minutes per month on Facebook 9
- 10. Activity on FaceBook •There are over 900 million objects that people interact with (pages, groups, events and community pages) • Average user is connected to 80 community pages, groups and events • Average user creates 90 pieces of content each month 10
- 11. The FaceBook Platform •Every month, more than 250 million people engage with Facebook on external websites • Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day 11
- 12. FaceBook on Mobile •There are more than 250 million active users currently accessing Facebook through their mobile devices. • People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. 12
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- 14. The New ContentInfrastructure 14
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- 19. Google Penguin Fast CompanyArticle “Both the Panda and Penguin updates contained very clear messages for marketers: stop focusing on technology and tricks and start focusing on people. If your website appeals to people, it will appeal to Google's algorithms too.” 19
- 20. Another Article Quote “Thismeans that a brand can no longer rely on a well-optimized website to earn Google's attention. A brand must be a conversationalist, going where the people are and engaging them in discussion, and by doing that earn a wonderful reputation. Smart brands are doing this by fully leveraging each social channels particular properties.” 20
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- 22. Creating A FanPage 22
- 23. How to GetIt Rolling 23
- 24. Facebook Like Codeon Site 24
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- 29. Custom Facebook Tabs– Like Gate 29
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- 31. Donate App 31
- 32. Twitter Feed onFacebook 32
- 33. YouTube Feed 33
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- 35. Cover Photo 35
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- 38. Manage your wallappearance 38
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- 40. Milestones 40
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- 42. Use Twitter’s “Whoto follow” feature 42
- 43. Use Twitter #search 43
- 44. Follow who yourfollowers follow… 44
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- 46. Hootsuite 46
- 47. Managing Contacts inHootsuite 47
- 48. KEEPING TRACK OFIT ALL
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- 53. THANK YOU 53