HR and Social Media
0
HR and Social Media

HR and Social Media
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72.9%
5.1m
29.8m
5.4m
3.7m
17.8m
61.0m
The
opportunity
in
context
0.26m
Source: UM Wave 3

HR and Social Media
2
Blogging
Micro
blogging
RSS
Widgets
Networks
Imagery
Video
Podcasting
Forums
Chat
Source: UM Wave 3 *Twitter Grader
62%
read 29.0%
write
21.1%
belong
77.0%
watch
40.2%
listen
No14
Sydney*
47.4%
post
28.2%
upload
74%
message
24.6%
feed
Social Media

HR and Social Media
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55% of HR professionals rate word of
mouth as the best source of candidates
HRNext
‘I’ll be stunned if 50% of candidate
referrals aren’t coming through online
communities in the next five years.’
Taleo

HR and Social Media
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Do you use social media to
support recruitment?
1. Jobvite Inc, 2008 and 2009
77% 78% 78% 79% 79% 80% 80% 81%
2008 2009

HR and Social Media
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Which social media sites does your
organisation use?
2008 % 2009 %
1 Linkedin 80% Linkedin 95%
2 Facebook 36% Facebook 58%
3 Jobster 17% Twitter 42%
4 MySpace 13% MySpace 11%
5 Ning 6% Ning 10%
6 Second Life 1%

HR and Social Media
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What does your organisation use
social media for?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
To make new contacts
To promote open jobs
To headhunt
To look for passive candidates
Other
Source hard to find skills
2008 2009
Source, Jobvites Inc, 2008 and 2009

HR and Social Media
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Type of candidates attracted through
social media
0
10
20
30
40
50
60
Mid Manager Senior Manager Entry level Executive C level
1%
Source, Jobvites Inc, 2009

HR and Social Media
8
Where’s the money being spent on
candidate attraction
0
10
20
30
40
50
60
70
80
R
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R
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Likely to spend more in FY10
0
10
20
30
40
50
60
70
80
R
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R
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c
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Likely to less more in FY10
Source, Jobvites Inc, 2009

HR and Social Media
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Has your organisation hired an
applicant through social media?
Yes
66%
No
22%
Don't know
12%
Source, Jobvites Inc, 2009

HR and Social Media
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Recruitment specific Social Media applications

HR and Social Media
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HR and Social Media
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The sum of all the jobs publicised on Twitter makes it the
5th largest job board in the world.

HR and Social Media
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Micro blogging is not just for celebrities

HR and Social Media
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Twitter’s direct job search channel

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Or corporates recruiting their own way through Social Media

HR and Social Media
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And creating new ways to attract and screen applicants

HR and Social Media
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And providing more information than ever about the EVP

HR and Social Media
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“My concern is that it may bring the judging
and discrimination earlier on in the recruitment
process without much basis for it,
and so will invariably become a major issue for
employers and recruiters.”

HR and Social Media
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Or engaging in conversation rather than just communicating

HR and Social Media
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Or staying in touch for the long term

HR and Social Media
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Internal communications
Or engaging existing staff in conversation through SaaS

HR and Social Media
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What do you want to achieve?
Use Social Media to listen
Use Social Media to ask questions
Use Social Media to extend your contacts
Use Social Media to drive your existing contacts
Use Social Media to sell your IP
Use Social Media to sell your services

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Social Media Engagement strategy

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