Social Media Strategies For Business
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An outline guide to developing a Social Media strategy for your organisation, from initial throughts through to implementation.
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Social Media Strategies For Business
- 1. From communication to conversation Social Media strategies for business © Daemon Group 2008 www.daemondigital.com
- 2. © Daemon Group 2008 www.daemondigital.com
- 3. By 2010 it is predicted that there will be more then 4 billion mobile phone subscribers globally © Daemon Group 2008 www.daemondigital.com
- 4. © Daemon Group 2008 www.daemondigital.com
- 5. di vorced used Google Latitude? © Daemon Group 2008 www.daemondigital.com
- 6. Social Media users as a percentage of all Internet users 67% of Internet users engage with Social Media © Daemon Group 2008 Source: comScore World Metrix www.daemondigital.com
- 7. Social Media users by global region 5.20% 9.17% 34.55% 22.61% 28.47% Asia Pacific Europe North America Latin America Mid East/Africa Based upon unique visitors in June 2008 © Daemon Group 2008 Source: comScore World Metrix www.daemondigital.com
- 8. Global use of Social Media ks or tw os ne ot s ph og al SS ci bl ad R so d o se ea se pl U U R U 82.9% 72.8% 63.2% 57.3% 54.8% 52.2% 45.2% 33.7% W Vi H D at si av ow c h ta e nl vi ph co oa de ot m d o o m po cl sh en dc ip ar te as s in d ts on g on lin si bl e te og s © Daemon Group 2008 www.daemondigital.com Source: UM Wave 3
- 9. The opportunity in context 29.8m 61.0m 0.26m 5.4m 17.8m 3.7m 72.9% 5.1m © Daemon Group 2008 www.daemondigital.com Source: UM Wave 3
- 10. Imagery Blogging Micro Video blogging Podcasting Social Media RSS platforms Forums Widgets Chat Networks © Daemon Group 2008 www.daemondigital.com
- 11. 62% 47.4% read post 29.0% write 77.0% Imagery Blogging watch No14 28.2% Micro Sydney* Video upload blogging Podcasting RSS 24.6% 40.2% feed listen Forums Widgets Chat Networks 74% message 21.1% belong Source: UM Wave 3 *Twitter Grader © Daemon Group 2008 www.daemondigital.com
- 12. Four categories of online social networks* SPECIAL INTEREST VIRTUAL WORLDS CONTENT BASED PEOPLE BASED Wikipedia Second Life YouTube Linkedin *Source: Datamonitor analysis, 2008 © Daemon Group 2008 www.daemondigital.com
- 13. Facebook’s api’s create advantage © Daemon Group 2008 www.daemondigital.com
- 14. There are 132 million registered users of Facebook © Daemon Group 2008 www.daemondigital.com
- 15. Dominance of Facebook and MySpace Social media Internet audience 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 Facebook and MySpace combined equate to 43% of the social media audience by unique visitors © Daemon Group 2008 Source: comScore World Metrix www.daemondigital.com
- 16. 72.8% of internet users read blogs and globally one new blog is created every second of every day © Daemon Group 2008 www.daemondigital.com
- 17. STEP ONE STEP TWO Blogs can destroy reputation … © Daemon Group 2008 www.daemondigital.com
- 18. … blogs can move markets … © Daemon Group 2008 www.daemondigital.com
- 19. And blogs are helping consumers make purchasing decisions. © Daemon Group 2008 www.daemondigital.com
- 20. So, how to develop a Social Media strategy for your organisation? © Daemon Group 2008 www.daemondigital.com
- 21. It’s not about the applications © Daemon Group 2008 www.daemondigital.com
- 22. Determine what do you want to achieve? Use Social Media to listen Use Social Media to ask questions Use Social Media to extend your contacts Use Social Media to drive your existing contacts Use Social Media to sell your IP Use Social Media to sell your products or services © Daemon Group 2008 www.daemondigital.com
- 23. Your corporate website is where good content goes to die. © Daemon Group 2008 www.daemondigital.com
- 24. Engaging with social networks through defensive and then offensive strategic communications © Daemon Group 2008 www.daemondigital.com
- 25. Digital engagement strategy © Daemon Group 2008 © Daemon Group 2008 www.daemondigital.com
- 26. © Daemon Group 2008 www.daemondigital.com
- 27. © Daemon Group 2008 www.daemondigital.com
- 28. © Daemon Group 2008 www.daemondigital.com
- 29. © Daemon Group 2008 www.daemondigital.com
- 30. © Daemon Group 2008 www.daemondigital.com
- 31. © Daemon Group 2008 www.daemondigital.com
- 32. © Daemon Group 2008 www.daemondigital.com
- 33. © Daemon Group 2008 www.daemondigital.com
- 34. © Daemon Group 2008 www.daemondigital.com
- 35. follow us @daemondigital © Daemon Group 2008 www.daemondigital.com