HR and Social Media


0   HR and Social Media
55% of HR professionals rate word of
          mouth as the best source of candidates
                             HRNext
...
The opportunity in context
                                                                                    29.8m
     ...
Social Media


                                        Imagery   Blogging


                                              ...
Social Media
                                                            62%
                                           47...
45% of employers screen
        Social Media sites


        5   HR and Social Media
source: careerbuilder.com 2009
reported they found content on social media that
                                       caused them not to hire the candid...
November 2009
Spot the new trend




Daemon Group
    8   HR and Social Media   March 2010   8
Do you use social media to
    support recruitment?


                       77%          78%   78%   79%            79%  ...
Which social media sites does your
     organisation use?

                            2008   %                2009   %


...
What does your organisation use
           social media for?

                                    0%           10%   20%  ...
Type of candidates attracted through
      social media
60



50



40



30



20



10



0
                            ...
Where’s the money being spent on
     candidate attraction

                   Likely to spend more in FY10               ...
Has your organisation hired an
     applicant through social media?


                                  Don't know
       ...
Normal distribution of adoption




15   HR and Social Media
Early adoption




16   HR and Social Media
1 million members in Australia



 17   HR and Social Media
18   HR and Social Media
The sum of all the jobs publicised on Twitter makes it the
           5th largest job board in the world.
  19   HR and So...
20   HR and Social Media
21   HR and Social Media
22   HR and Social Media
23   HR and Social Media
4



                                        1

                                            2
                            ...
25   HR and Social Media
26   HR and Social Media
27   HR and Social Media
72.8% of internet users read blogs and
   globally one new blog is created
      every second of every day




28   HR and...
29   HR and Social Media
30   HR and Social Media
31   HR and Social Media
“My concern is that it may bring the judging
and discrimination earlier on in the recruitment
                   process w...
33   HR and Social Media
34   HR and Social Media
Internal communications




35   HR and Social Media
What do you want to achieve?


     Use Social Media to listen
     Use Social Media to ask questions
     Use Social Medi...
Social Media Engagement strategy




37   HR and Social Media
Social Media engagement model




38   HR and Social Media
Controlled




                            REC AD




                     Monologue                      Dialogue




39 ...
Controlled




                            REC AD




                     Monologue                        Dialogue




 ...
Controlled




                            REC AD




                     Monologue                          Dialogue



...
42   HR and Social Media
Exclusive offer
     Find out where you stand


     •     What’s being said about working for your organisation
         ...
44   HR and Social Media
follow us @daemonwithin




45   HR and Social Media
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HR and Social Media 150410

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Presentation on the use of Social Media by HR professionals, delivered over breakfast at Robert Walter's Sydney office on 150410

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HR and Social Media 150410

  1. 1. HR and Social Media 0 HR and Social Media
  2. 2. 55% of HR professionals rate word of mouth as the best source of candidates HRNext ‘I’ll be stunned if 50% of candidate referrals aren’t coming through online communities in the next five years.’ Taleo 1 HR and Social Media
  3. 3. The opportunity in context 29.8m 61.0m 0.26m 5.4m 17.8m 3.7m 72.9% 5.1m 2 HR and Social Media Source: UM Wave 3
  4. 4. Social Media Imagery Blogging Micro Video blogging Podcasting RSS Forums Widgets Chat Networks 3 HR and Social Media
  5. 5. Social Media 62% 47.4% read post 29.0% write 77.0% Imagery Blogging No10 watch Sydney* 28.2% Micro No6 Video upload blogging Aus* Podcasting RSS 24.6% 40.2% feed listen Forums Widgets Chat Networks 74% message 21.1% belong Source: UM Wave 3 *Twitter Grader 4 HR and Social Media
  6. 6. 45% of employers screen Social Media sites 5 HR and Social Media source: careerbuilder.com 2009
  7. 7. reported they found content on social media that caused them not to hire the candidate 6 HR and Social Media source: careerbuilder.com 2009
  8. 8. November 2009
  9. 9. Spot the new trend Daemon Group 8 HR and Social Media March 2010 8
  10. 10. Do you use social media to support recruitment? 77% 78% 78% 79% 79% 80% 80% 81% 2008 2009 1. Jobvite Inc, 2008 and 2009 9 HR and Social Media
  11. 11. Which social media sites does your organisation use? 2008 % 2009 % 1 Linkedin 80% Linkedin 95% 2 Facebook 36% Facebook 58% 3 Jobster 17% Twitter 42% 4 MySpace 13% MySpace 11% 5 Ning 6% Ning 10% 6 Second Life 1% 10 HR and Social Media
  12. 12. What does your organisation use social media for? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% To make new contacts To promote open jobs To headhunt To look for passive candidates Other Source hard to find skills 2008 2009 Source, Jobvites Inc, 2008 and 2009 11 HR and Social Media
  13. 13. Type of candidates attracted through social media 60 50 40 30 20 10 0 1% Mid Manager Senior Manager Entry level Executive C level Source, Jobvites Inc, 2009 12 HR and Social Media
  14. 14. Where’s the money being spent on candidate attraction Likely to spend more in FY10 Likely to spend less in FY10 80 60 70 50 60 40 50 40 30 30 20 20 10 10 0 0 ia ia ds ds te te ed ed si si ar ar s s lM lM bo bo er er e e cia cia b b ar ar Jo Jo So So C C Source, Jobvites Inc, 2009 13 HR and Social Media
  15. 15. Has your organisation hired an applicant through social media? Don't know 12% No 22% Yes 66% Source, Jobvites Inc, 2009 14 HR and Social Media
  16. 16. Normal distribution of adoption 15 HR and Social Media
  17. 17. Early adoption 16 HR and Social Media
  18. 18. 1 million members in Australia 17 HR and Social Media
  19. 19. 18 HR and Social Media
  20. 20. The sum of all the jobs publicised on Twitter makes it the 5th largest job board in the world. 19 HR and Social Media
  21. 21. 20 HR and Social Media
  22. 22. 21 HR and Social Media
  23. 23. 22 HR and Social Media
  24. 24. 23 HR and Social Media
  25. 25. 4 1 2 1 12 1 7 13 70 24 24 HR and Social Media
  26. 26. 25 HR and Social Media
  27. 27. 26 HR and Social Media
  28. 28. 27 HR and Social Media
  29. 29. 72.8% of internet users read blogs and globally one new blog is created every second of every day 28 HR and Social Media
  30. 30. 29 HR and Social Media
  31. 31. 30 HR and Social Media
  32. 32. 31 HR and Social Media
  33. 33. “My concern is that it may bring the judging and discrimination earlier on in the recruitment process without much basis for it, and so will invariably become a major issue for employers and recruiters.” 32 HR and Social Media
  34. 34. 33 HR and Social Media
  35. 35. 34 HR and Social Media
  36. 36. Internal communications 35 HR and Social Media
  37. 37. What do you want to achieve? Use Social Media to listen Use Social Media to ask questions Use Social Media to extend your contacts Use Social Media to drive your existing contacts Use Social Media to sell your IP Use Social Media to sell your services 36 HR and Social Media
  38. 38. Social Media Engagement strategy 37 HR and Social Media
  39. 39. Social Media engagement model 38 HR and Social Media
  40. 40. Controlled REC AD Monologue Dialogue 39 HR and Social Media Uncontrolled
  41. 41. Controlled REC AD Monologue Dialogue WORD OF MOUTH 40 HR and Social Media Uncontrolled
  42. 42. Controlled REC AD Monologue Dialogue SOCIAL MEDIA 41 HR and Social Media Uncontrolled
  43. 43. 42 HR and Social Media
  44. 44. Exclusive offer Find out where you stand • What’s being said about working for your organisation – By whom; – Where; and – In what volume? • How positive or negative is the sentiment? • Is your HR social media footprint adding value to your HR strategies? 43 HR and Social Media
  45. 45. 44 HR and Social Media
  46. 46. follow us @daemonwithin 45 HR and Social Media

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