1. The largest democracy
in the world; the largest
English speaking country
in the world; home to
1.24 billion people;

2. and in 2010
home to the XIX
Commonwealth
Games.

3. 6,081
athletes
from
71 Nations
competed
across
272 events
in 21 sports.

4. Elastoplast
was one
of the
Australian
team’s
official
sponsors.

5. With a limited
budget, Elastoplast
was keen to connect
the Aussie public
to the athletes
competing on the
sub-continent.

6. Branded content
in the form of
podcasts from great
Aussies stars,
like Melinda
Gainsford Taylor
and Brad Fittler
encouraged UGC
from weekend
warriors.
Other stars were
encouraged to
comment too
including
Quade Cooper and
Libby Trickett.

7. MGT ran a
training session
for Little
Athletics
and 1,541 people
entered a range
of competitions

8. P.S.
Australia
headed
the medals
table with
177 in total,
including
74 Gold.
••

9. Contact us to
find out more.
••

10. twosocial.com