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Using Social Media as a
            Communications Tool
            FASFA             SAT
DEADLINE                        ...
Admissions Social Media Strategy
•  Increase overall online exposure of the Berkeley College brand

•  Generate traffic to...
Berkeley College maintains a profile and
monitors activity on the following sites:
Berkeley College Social Media Site Users
         Over 7,000 Users and Growing!
Future Students • Current Students • Alumn...
Fan Page Growth
          Fans

2500


2000


1500


1000


 500


   0

Personal
Profiles
on

•    Friends & Family Only   •    Create
Events

            •    Join
Groups


•    Personal        ...
Followers
Growth

        Followers

1200

1000

 800

 600

 400

 200

   0

Tracking links posted on Twitter
Social Media Lead Generation

  9/09
‐
4/10
                                                        ApplicaSons
85

      ...
People are talking on
and           and we are listening!
People are talking on
and           and we are listening!
People are talking on
and           and we are listening!
This is an example of a
question on Yahoo
Answers where a
perspective student has
been misinformed and is
confused about B...
Berkeley College Google Alerts

•  E‐mails
sent
to
you
when
Google

   finds
new
results
such
as
web

   pages,
newspaper
a...
Berkeley College Bloggers
•  11 Active Bloggers
    –  6 Traditional Students
    –  1 Online Student
    –  2 Alumni
    ...
Berkeley College on
Over 120 Berkeley College
videos covering the areas of:
• Admissions
• Student Life
• Career Services
...
Berkeley
College
on


Berkeley
College
Social
Media
links
on
Homepage





                    Social
Media
Links


Berkeley
College
Mobile
Site

          •  m.berkeleycollege.edu 
          •  Launched
March
2010

          •  Mobile
we...
Social Media Strategy Recap
•  Social
Media
needs
to
be
used
to
generate
more
brand
awareness

   of
your
insStuSon
online...
Questions & Comments
               Michael
Iris


          Social Media Manager 



               Phone:
201‐967‐9667
E...
Social Media Communications in Higher Education
Social Media Communications in Higher Education
Social Media Communications in Higher Education
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Social Media Communications in Higher Education

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A brief overview of how colleges and universities can use Social Media to communicate with students.

Published in: Education, Technology
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Social Media Communications in Higher Education

  1. 1. Using Social Media as a Communications Tool FASFA SAT DEADLINE TUITION HOUSING STUDENT LIFE
  2. 2. Admissions Social Media Strategy •  Increase overall online exposure of the Berkeley College brand •  Generate traffic to the Berkeley College website •  Build new relationships with prospective students and community •  Bring in new qualified leads •  Monitor “real-time” online conversations about Berkeley College
  3. 3. Berkeley College maintains a profile and monitors activity on the following sites:
  4. 4. Berkeley College Social Media Site Users Over 7,000 Users and Growing! Future Students • Current Students • Alumni • Faculty & Staff 3,000
 2,500
 2,000
 1,500
 1,000
 Users
 500
 0

  5. 5. Fan Page Growth Fans
 2500
 2000
 1500
 1000
 500
 0

  6. 6. Personal
Profiles
on
 •  Friends & Family Only •  Create
Events

 •  Join
Groups

 •  Personal •  Invite
your
friends
 •  Become
a
Fan

 –  Share Photos •  Send
Messages

 •  Blog
/
Notes

 –  Personal Thoughts •  Play
Games

 •  Share
links

 –  Privacy Issues •  Chat

 •  Research


  7. 7. Followers
Growth
 Followers
 1200
 1000
 800
 600
 400
 200
 0

  8. 8. Tracking links posted on Twitter
  9. 9. Social Media Lead Generation 9/09
‐
4/10
 ApplicaSons
85
 Leads
227
 0
 50
 100
 150
 200
 250
 300
 350
 Results
from
Social
Media
Outreach
for
the
eight‐month

 period
of
September
2009
to
April
2010.

 37.4% Conversion rate
  10. 10. People are talking on and and we are listening!
  11. 11. People are talking on and and we are listening!
  12. 12. People are talking on and and we are listening!
  13. 13. This is an example of a question on Yahoo Answers where a perspective student has been misinformed and is confused about Berkeley College’s reputation. By addressing this, we were able to correct the misinformation and provide facts. The asker then rates the response and provides feedback. These questions remain posted on Yahoo Answers for others to see.
  14. 14. Berkeley College Google Alerts
 •  E‐mails
sent
to
you
when
Google
 finds
new
results
such
as
web
 pages,
newspaper
arScles,
or
 blogs
that
match
your
search
 term.

 •  You
can
use
Google
Alerts
to
 monitor
anything
on
the
Web
 •  Find
out
what
is
being
said
 about
the
college
 •  Keep
up
to
date
on
a
compeStor
 or
industry.

  15. 15. Berkeley College Bloggers •  11 Active Bloggers –  6 Traditional Students –  1 Online Student –  2 Alumni –  2 Faculty Members
  16. 16. Berkeley College on Over 120 Berkeley College videos covering the areas of: • Admissions • Student Life • Career Services • Athletics • Alumni • Student Testimonials • Campus Tours • Campus Events • Military & Veteran Affairs • Professor Interviews • Program overviews
  17. 17. Berkeley
College
on


  18. 18. Berkeley
College
Social
Media
links
on
Homepage
 Social
Media
Links


  19. 19. Berkeley
College
Mobile
Site
 •  m.berkeleycollege.edu  •  Launched
March
2010
 •  Mobile
web
usage
is
 increasing
rapidly
across
all
 age
groups

 •  The
mobile
site
for
Berkeley
 College
is
now
accessible
 across
all
mobile
devices
 –  Blackberry

 –  Apple
iPhone
 –  Android



  20. 20. Social Media Strategy Recap •  Social
Media
needs
to
be
used
to
generate
more
brand
awareness
 of
your
insStuSon
online
 •  Allowing
open
communicaSon
between
students
and
your
 organizaSon
is
key

 •  If
you
don’t
create
it
and
control
your
social
media
real‐estate
 someone
else
will

 •  Listen
to
your
fans
and
engage
them
with
content
they
are
 interested
in

 •  Don’t
sell
or
push
too
hard
this
will
drive
users
away
 •  Social
Sites
are
not
to
be
used
as
MarkeSng
or
Public
RelaSons
Blow
 Horns


 •  Experiment
and
evaluate
your
results
there
is
no
right
or
wrong
just
 what
works
for
your
specific
insStuSon
and
populaSon

  21. 21. Questions & Comments Michael
Iris

 Social Media Manager  Phone:
201‐967‐9667
Ext.
1722
 E‐mail:
mki@berkeleycollege.edu
 LinkedIn:
hdp://www.linkedin.com/in/michaeliris
 Twider:
@Mike_Iris


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