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Social Media Training for the
  Libraries of Westchester

Presented by Anthony P. Zarro
        10/24/2012
Agenda

•   Understanding social media
•   Facebook data
•   Content socialization
•   Building Your facebook community
•   Social Media Ideas
•   Tips for Twitter
•   Keeping track of it all
UNDERSTANDING SOCIAL MEDIA
Our Definition of Social Media

For Brand Marketers, the art of social
media is the ability to market TO and
THROUGH your happy customers.




                                         4
Social & Non-Profit




                      5
Remember this…




                 6
Brand Advocates




                  7
FACEBOOK DATA
People on FaceBook

• More than 500 million active users
• 50% of our active users log on to
  Facebook in any given day
• Average user has 130 friends
• People spend over 700 billion minutes per
  month on Facebook




                                          9
Activity on FaceBook

• There are over 900 million objects that
  people interact with (pages, groups,
  events and community pages)
• Average user is connected to 80
  community pages, groups and events
• Average user creates 90 pieces of content
  each month



                                          10
FaceBook on Mobile

• There are more than 250 million active
  users currently accessing Facebook
  through their mobile devices.
• People that use Facebook on their mobile
  devices are twice as active on Facebook
  than non-mobile users.




                                         11
CONTENT SOCIALIZATION
The New Content Infrastructure

                 Your Destinations   Your Community


Social Content




                                      Search Engines

                   Share-ability




                                                       13
Slide Share Example




                      14
YouTube Example




                  15
Flickr Example




                 16
BUILDING YOUR FACEBOOK
COMMUNITY
Creating A Fan Page




                      18
How to Get It Rolling




                        19
Facebook Like Code on Site




                             20
https://developers.facebook.com/docs/plugins/




                                                21
PageModo Custom Page




                       22
Donate App




             23
Twitter Feed on Facebook




                           24
YouTube Feed




               25
FUN IDEAS FOR YOUR LIBRARY
Friday Night Pizza Party

• Friday Night Pizza Party for Tweens –
  Schedule a Friday Night pizza party at the
  library, featuring fun activities, tutor
  help with homework, movie night, and
  pizza for tweens and their parents.
Halloween Pet Photo Event

• Partner with the SPCA of Westchester
• Create gallery on our Facebook page
• Westchester pet owners upload pictures
  of their pets in their Halloween costume
• Reinforce the behavior




                                             28
Holiday Gift Guide

• WLS Holiday Gift Guide – Holiday gift
  guides are extremely popular, so we
  recommend WLS put together a book gift
  guide for the local businesses.
• Each day we do a new post with the gift
  announcement.
TIPS FOR TWITTER
Use Twitter’s “Who to follow” feature




                                        31
Use Twitter # search




                       32
Follow who your followers follow…




                                    33
Follow Industry Leaders




                          34
KEEPING TRACK OF IT ALL
Google Analytics




                   36
Social Visitor Flow




                      37
THANK YOU

For more information or to contact us please visit or call:
Drive Action Digital, LLC
862-200-5217
www.driveactiondigital.com
anthony.zarro@driveactiondigital.com

                                                              39

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Training the Libraries of Westchester on Social Media