Judging the Relevance and worth of ideas part 2.pptx
Training the Libraries of Westchester on Social Media
1. Social Media Training for the
Libraries of Westchester
Presented by Anthony P. Zarro
10/24/2012
2. Agenda
• Understanding social media
• Facebook data
• Content socialization
• Building Your facebook community
• Social Media Ideas
• Tips for Twitter
• Keeping track of it all
9. People on FaceBook
• More than 500 million active users
• 50% of our active users log on to
Facebook in any given day
• Average user has 130 friends
• People spend over 700 billion minutes per
month on Facebook
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10. Activity on FaceBook
• There are over 900 million objects that
people interact with (pages, groups,
events and community pages)
• Average user is connected to 80
community pages, groups and events
• Average user creates 90 pieces of content
each month
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11. FaceBook on Mobile
• There are more than 250 million active
users currently accessing Facebook
through their mobile devices.
• People that use Facebook on their mobile
devices are twice as active on Facebook
than non-mobile users.
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27. Friday Night Pizza Party
• Friday Night Pizza Party for Tweens –
Schedule a Friday Night pizza party at the
library, featuring fun activities, tutor
help with homework, movie night, and
pizza for tweens and their parents.
28. Halloween Pet Photo Event
• Partner with the SPCA of Westchester
• Create gallery on our Facebook page
• Westchester pet owners upload pictures
of their pets in their Halloween costume
• Reinforce the behavior
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29. Holiday Gift Guide
• WLS Holiday Gift Guide – Holiday gift
guides are extremely popular, so we
recommend WLS put together a book gift
guide for the local businesses.
• Each day we do a new post with the gift
announcement.
39. THANK YOU
For more information or to contact us please visit or call:
Drive Action Digital, LLC
862-200-5217
www.driveactiondigital.com
anthony.zarro@driveactiondigital.com
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