Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Club Vancouver - Fundraising with social media

771 views

Published on

Crazy beard pronouncements:
1) Organizations can't raise money online
2) Individuals can raise money online
3) Social media => acquisition => $$

Deck for Social Media Club Vancouver's summer nonprofit and education event.

  • Hi there! Get Your Professional Job-Winning Resume Here - Check our website! http://bit.ly/resumpro
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Social Media Club Vancouver - Fundraising with social media

  1. 1. Social media &Fundraising
  2. 2. Eli on the internet• Email: eli@vandergiessen.ca eli• Blog: http://blog.vandergiessen.ca VAN DER• LinkedIn: http://ca.linkedin.com/in/elijahv• Twitter: @elijah GIES SEN .ca
  3. 3. TUESDAY http://www.NetTuesday.caNetTuesday.ca
  4. 4. The Science ofFacebook PagesSeptember 11 with Darren Barefoot
  5. 5. A global network of volunteers
  6. 6. Three proclamations1. Organizations can’t raise money with social media2. You can raise money with social media3. Organizations can raise money with social media
  7. 7. There are always exceptions
  8. 8. 1.Organizations can’t raise money with social media
  9. 9. Fundraising?Source: Blackbaud 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report
  10. 10. Two stories
  11. 11. Christmas
  12. 12. response # of leads # of sales rate Email 100,000 0.29% 285Facebook 120,000 0.01% 14
  13. 13. Total over timeEli’s 2012 fundraising graph
  14. 14. The hierarchy of online fundraising1. Email2. Social Media
  15. 15. What is social media good for?
  16. 16. Acquisition
  17. 17. Tweets: 669Shares: 3,137Likes: 5,652Comments: 1,781
  18. 18. How do you get that kind of activity? Luck?
  19. 19. Have some degree of trust in the follow forms of advertising (%) Recommendation from friend Consumer opinions online Brand websitesEditorial content (i.e. newspapers) Brand sponsorships TV Newspaper Magazines Billboards/oudoor advertising Radio Emails signed up for Ads before movies Search engine ad results Online video ads Online banner ads Text ads on cell phones 0 22.5 45 67.5 90 Degree of trust (%)Source: Nielsen market research, April 2009
  20. 20. What did all thisactivity lead to?7,000 new names and addresses
  21. 21. Source of new sign-ups Everything else Advocacy 9% 91%
  22. 22. Most of these new folkcame via social media
  23. 23. New supporters don’t give via Social Media
  24. 24. But last month DSF signed up 1,000 new monthly donors (by email)
  25. 25. But last month DSF signed up 1,000 new monthly donors
  26. 26. Organizations can raisemoney with social mediaBut first you need to convert them to email supporters
  27. 27. Social media Email list Donors
  28. 28. Organizations can’t raise money with social mediaTrue: for traditional policy and advocacy organizations that don’t deliver hands-on services
  29. 29. You can raise money with social mediaTrue: friends-asking-friends is the big growth area for fundraising online
  30. 30. Organizations can raise money with social media It’s a serious source of acquisition.Strange fact: normal people don’t give via social media, but they will give via email.
  31. 31. The future EmailFriends-asking-friends Crowdfunding
  32. 32. What will that look like? ??????Projects vs day-to-day operations
  33. 33. Eli on the internet• Email: eli@vandergiessen.ca eli• Blog: http://blog.vandergiessen.ca VAN DER• LinkedIn: http://ca.linkedin.com/in/elijahv• Twitter: @elijah GIES SEN .ca

×