The document discusses growing internal coaches in an organization. It defines coaching as helping people make the best use of their own resources through structured conversations. Coaching is shown to increase productivity and effectiveness. Growing internal coaches has advantages like knowledge of the organization but also challenges like maintaining objectivity. The document provides suggestions for finding, training, and supporting internal coaches, noting that coaching supported by training leads to 88% productivity increases compared to 22% with just training. It encourages organizations to make coaching widespread and asks how attendees can personally support coaching.