The document discusses the value of hiring an agile coach. It defines an agile coach as someone with expert knowledge of agile software development practices who can help individuals and organizations improve through coaching rather than just consulting. Coaches provide deep knowledge, experience, an impartial perspective, and access to resources. They focus on learning and relationships rather than just training. While coaches require an investment, the payoff can be high since helping teams improve their agility through coaching can significantly increase a project's profitability within a few sprints. Therefore, hiring an agile coach can help organizations adopt agile practices more smoothly and sustainably achieve greater agility.