Hi, Those are the slides used in my webinar: "What is Coaching", 4th of February 2020. Cheers Magnus

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What is Coaching?
Meet The Coach Series, 2020-02-04

2. *agile42 | the agile coaching company * www.agile42.com | All rights reserved. Copyright © 2007 - 2018.
Magnus Kollberg
Agile Coach & Trainer
agile42 Sweden
magnus.kollberg@agile42.com
+46 70 528 17 08
Twitter: @Grebllok, @agile42, @agile42Sweden
@agile42/coaches

3. *agile42 | the agile coaching company * www.agile42.com | All rights reserved. Copyright © 2007 - 2018.
Who we are
• Founded in 2007 by an international
group of people passionate about
agile
• Focused on making every workplace
more liveable and engaging
• Completely self-managed:
no departments, no fixed roles
• Employs around 60 people
• Highly qualified coaches and trainers
(highest number of CECs, CTCs and
CSTs in one company worldwide)

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Some practical things
For questions: Use the “QA”
Use the “Chat” to reach out to me/all

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Your expectations
• Write in the Chat and send it public
What do you hope to learn or take with you from today?

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Growing interest in coaching
Advice rejected Wrong advise!
Do they want it? A Complex problem

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Content
What is coaching and what is it not
Assumptions in Coaching
Structure of coaching
Agile Coaching

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Questions so far?

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Coaching
International Coaching Federation (ICF)
“ICF defines coaching as partnering with clients in a thought-provoking and creative process
that inspires them to maximize their personal and professional potential”

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Coaching Assumptions
• Confidentiality
• The client is the expert in her/his life and work
• The client is creative, resourceful and whole
• The client has the answers
• The coach has no agenda
• The client is responsible for the content
• The coach is responsible for the process

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Coaching Agreement
Purpose: Build relation & Check if it’s right
Confidentiality
What coaching is and isn’t
Responsibilities of Coach and Coachee
#Sessions, length & frequency
Potential goal for coaching
Cancelation policy
Organization +
Agree about:
-Goal
-Frames
-Follow up
Coach - Coachee Coach - Coachee - Sponsor

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Coaching serie example
…
1 2 10
2 weeks
90 min
Coaching is a goal oriented process
Sponsor
Followup
Followup

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Coaching Conversation

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Questions so far?

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Coach vs Mentor
Time
Goal
Learning
Knowledge
Active
Often longer period (year)
and 4-6 weeks intervall
Often shorter period (< 6 month)
and 2 weeks intervall
RarelyAlways
Advice based on experienceChange thinking/behaviour
Expert in the business
Role in focus
Expert learning and behavioural change
Profession Side activity
All roles Work role

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Coaching is not Therapy
• Coaching deals with the future
• Therapy deals with the past
When your in doubt, you’re not in doubt

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When Not to coach?
Discussion: What do you think?
• Write in the Chat and send it public
• When to deliver a message
• To provide feedback
• When the person is not mentally healthy
• When they ask for advice within your field of expertise

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Coaching skills
• Build trust with others
• Going beyond just hearing
• Powerful questions
• Facilitate Goal definition
• Facilitate designing Positive Actions
• Assure Accountability

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What about Agile Coaching?
Based on the expert consulting paradigm

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agile42 approach to Agile Coaching
Teaching Mentoring
Coaching
Advising
Role modelling
“I need an expert
opinion”
“I don’t have the
experience”
“I don’t know
about…”
Demonstrating
Pairing
Collaborating
Evaluating
Provide options
Generate insights
Lead by example
Explain
Verify
Answer
Questioning
Challenging
Listening
Facilitating
Observing

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ICF Path To Coaching
Accredited Certified Coach (ACC)
Professional Certified Coach (PCC)
Master Certified Coach (MCC)
100 hours of coaching
8 clients
9 days of training
10 hours of mentor coaching
Knowledge test
500 hours of coaching
25 clients
12 day training
10 hours of mentor coaching
Knowledge test
PCC
2500 hours of coaching
35 clients
200 hours of training
10 hours of mentor coaching
Knowledge test
This is roughly, check real data on ICF web page

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Interested?
Interested in growing you coaching capability?
Interested in being coached on some topic?
agile42 online Coach Clinic
Contact me at: magnus.kollberg@agile42.com or on linkedIn
https://coach-clinic.as.me/schedule.php

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Thank you for listening!
Time for questions and comments, please don’t
hesitate to ask me!