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Trixie- Tutorial 2
- 1. Last%Modified%2017!06!21#10:13#PM#Pacific#Standard#TimePrinted 1 COMM 202: Career Fundamentals T04 & T10 with Trixie Hernandez
- 2. Last%Modified%2017!06!21#10:13#PM#Pacific#Standard#TimePrinted 2 our agenda for today 1. a linkedin crash course 2. leveraging linkedin 3. get to work work work
- 6. Last%Modified%2017!06!21#10:13#PM#Pacific#Standard#TimePrinted 6 RESUME • direct & formal • company- specific • portrays your qualifications for a specific role LINKEDIN • a social network • tailored to your personal brand • includes broader experiences and interests
- 7. Last%Modified%2017!06!21#10:13#PM#Pacific#Standard#TimePrinted 7 RESUME • direct & formal • company- specific • portrays your qualifications for a specific role LINKEDIN • a social network • tailored to your personal brand • includes broader experiences and interests
- 8. Last%Modified%2017!06!21#10:13#PM#Pacific#Standard#TimePrinted 8 before you start turn off the notification feature when making small changes avoid marking connection requests as “I Don’t Know”; if you do too many LinkedIn kicks you off the platform
- 13. Last%Modified%2017!06!21#10:13#PM#Pacific#Standard#TimePrinted 13 3. interesting summarythat shows your personality
- 14. Last%Modified%2017!06!21#10:13#PM#Pacific#Standard#TimePrinted 14 4. custom URL and contact info
- 15. Last%Modified%2017!06!21#10:13#PM#Pacific#Standard#TimePrinted 15 5. complete experiences with explanations & media
- 16. Last%Modified%2017!06!21#10:13#PM#Pacific#Standard#TimePrinted 16 HEADSHOTS • reasonably close up • high quality, good lighting, etc • looks like you • a coloured photo with a slight head tilt makes you more likeable • CUS Visual Media
- 17. Last%Modified%2017!06!21#10:13#PM#Pacific#Standard#TimePrinted 17 HEADLINES • this is your hook! • short & sweet (120 characters max) • tell us about who you are & what you do
- 18. Last%Modified%2017!06!21#10:13#PM#Pacific#Standard#TimePrinted 18 HEADLINES • this is your hook! • short & sweet (120 characters max) • tell us about who you are & what you do
- 21. Last%Modified%2017!06!21#10:13#PM#Pacific#Standard#TimePrinted EXPERIENCES • include all roles (in reverse chronological order) • use first person & a conversational tone • not a repeat of your resume • show examples of your work if you have them (videos, presentations, reports, etc) • be concise!
- 23. Last%Modified%2017!06!21#10:13#PM#Pacific#Standard#TimePrinted SUMMARY • 2000 characters (don’t use it all) • summarize your background • tell us about your future goals • what makes you tick?
- 26. Last%Modified%2017!06!21#10:13#PM#Pacific#Standard#TimePrinted 26 companies • stay up to date with your favourite companies • keep an eye out for roles you can apply for influencers • who inspires you • align their identity with your brand • follow your idols & stay goal oriented! groups • industries of interest • special interest groups and communities • your peers and colleagues
- 29. Last%Modified%2017!06!21#10:13#PM#Pacific#Standard#TimePrinted 29 managing expectations • you will rarely be offered a job from someone straight from linkedin • in fact, be wary of strangers who offer to hire you on the spot • this is a tool to make connections that will open up your options in the hidden job market
- 30. Last%Modified%2017!06!21#10:13#PM#Pacific#Standard#TimePrinted • connect with professionals you meet at networking sessions • find and connect with recruiters for your favourite companies • stay connected to mentors, past co- workers, and managers • connect with people from the BCC WHO DO I CONNECT WITH?
- 31. Last%Modified%2017!06!21#10:13#PM#Pacific#Standard#TimePrinted Hello Beyonce, it was a pleasure meeting you at last week’s VMA’s. I enjoyed our conversation on your 5 incredible key changes in ‘Love On Top’! Let’s connect and stay in touch. Hi Rihanna, I notice that you’re the CEO of Fenty Beauty. Your launch was truly a master class in branding. As an aspiring marketer, I’d love to pick your brain over a cup of coffee sometime. sample messages
- 33. Last%Modified%2017!06!21#10:13#PM#Pacific#Standard#TimePrinted 33 take this time to… 1. make a linkedin 2. work on your headline (ask me or your seatmates for help) 3. connect with 5 people today (hint: there are 9 TA’s and a classroom full of potential connections)
- 36. Last%Modified%2017!06!21#10:13#PM#Pacific#Standard#TimePrinted action items for next week 1. Skills Matrix Draft due next week during tutorial (printed out) 2. Final Skills Matrix due October 13th on Turnitin: 6 positive and 2 failure stories 3. LinkedIn Workshops with the BCC (for bonus marks) 4. Free headshots on September 28th at 12:30 pm (register on Facebook)
- 37. Last%Modified%2017!06!21#10:13#PM#Pacific#Standard#TimePrinted call me beep me if you wanna reach me 1. Email: comm202.2@sauder.ubc.ca 2. Tutorials: feel free to approach me before or after 3. Office hours: Oct 3rd 1-2:30 pm, Oct 4th 4-5:30 pm (sign up on COOL)