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LinkedIn Crash Course
- 1. LastModified2017-06-2110:13PMPacificStandardTimePrinted 1 COMM 202: Career Fundamentals T21 & T31 with Ingrid Bakke
- 2. LastModified2017-06-2110:13PMPacificStandardTimePrinted 2 1. a linkedin crash course 2. leveraging linkedin 3. get to work work work Today’s Agenda
- 3. LastModified2017-06-2110:13PMPacificStandardTimePrinted • LECTURE: Resume/Cover Letter • WHAT’S DUE: Complete LinkedIn assignment due by Feb 14th @ 11:59pm – fill out form + add TA on LinkedIn • TUTORIAL: Getting set up with LinkedIn • WHAT’S DUE: Skills Matrix on January 31st @ 11:59PM • LECTURE: Networking + how to leverage your Linkedin • WHAT’S DUE: Job posting research assignment on Feb 7th @ 11:59PM on Turnitin week 7week 6 week 5
- 7. LastModified2017-06-2110:13PMPacificStandardTimePrinted 7 RESUME • direct & formal • company- specific • portrays your qualifications for a specific role LINKEDIN • a social network • tailored to your personal brand • includes broader experiences and interests
- 8. LastModified2017-06-2110:13PMPacificStandardTimePrinted 8 RESUME • direct & formal • company- specific • portrays your qualifications for a specific role LINKEDIN • a social network • tailored to your personal brand • includes broader experiences and interests
- 9. LastModified2017-06-2110:13PMPacificStandardTimePrinted 9 before you startturn off the notification feature when making small changesavoid marking connection requests as “I Don’t Know”; if you do too many LinkedIn kicks you off the platform
- 15. LastModified2017-06-2110:13PMPacificStandardTimePrinted 15 3. interesting summary that shows your personality
- 17. LastModified2017-06-2110:13PMPacificStandardTimePrinted 17 5. complete experiences with explanations & media
- 18. LastModified2017-06-2110:13PMPacificStandardTimePrinted 18 HEADSHOT S • reasonably close up • high quality, good lighting, etc • looks like you • a coloured photo with a slight head tilt makes you more likeable • CUS Visual Media
- 19. LastModified2017-06-2110:13PMPacificStandardTimePrinted 19 HEADLINE S • this is your hook! • short & sweet (120 characters max) • tell us about who you are & what you do
- 20. LastModified2017-06-2110:13PMPacificStandardTimePrinted 20 HEADLINE S • this is your hook! • short & sweet (120 characters max) • tell us about who you are & what you do
- 23. LastModified2017-06-2110:13PMPacificStandardTimePrinted EXPERIENCES • include all roles (in reverse chronological order) • use first person & a conversational tone • not a repeat of your resume • show examples of your work if you have them (videos, presentations, reports, etc) • be concise!
- 25. LastModified2017-06-2110:13PMPacificStandardTimePrinted SUMMAR Y • 2000 characters (don’t use it all) • summarize your background • tell us about your future goals • what makes you tick?
- 28. LastModified2017-06-2110:13PMPacificStandardTimePrinted 28 companie s • stay up to date with your favourite companies • keep an eye out for roles you can apply for influencer s • who inspires you • align their identity with your brand • follow your idols & stay goal oriented! groups • industries of interest • special interest groups and communities • your peers and colleagues
- 31. LastModified2017-06-2110:13PMPacificStandardTimePrinted 31 managing expectations • you will rarely be offered a job from someone straight from linkedin • in fact, be wary of strangers who offer to hire you on the spot • this is a tool to make connections that will open up your options in the hidden job market
- 32. LastModified2017-06-2110:13PMPacificStandardTimePrinted • connect with professionals you meet at networking sessions • find and connect with recruiters for your favourite companies • stay connected to mentors, past co- workers, and managers • connect with people from the BCC WHO DO I CONNECT WITH?
- 33. LastModified2017-06-2110:13PMPacificStandardTimePrinted Hello Chance, it was a pleasure meeting you at last week’s VMA’s. I enjoyed our conversation on how you have been a top artist without even selling an album! Let’s connect and stay in touch. Hello Ms. Kardashian, I noticed that you launched a book strictly filled with your selfies. Your 2014 mirror selfie was perfection. As an aspiring selfie-er, I’d love to pick your brain over a cup of coffee sometime. sample messages
- 35. LastModified2017-06-2110:13PMPacificStandardTimePrinted 35 take this time to… • make a Linkedin • work on your headline (ask me or your seatmates for help) • connect with 5 people today (hint: there are 9 TA’s and a classroom full of potential connections) Connect with me! Ingrid Bakke
- 38. LastModified2017-06-2110:13PMPacificStandardTimePrinted action items for next week 1. Job Posting Research Assignment by Feb. 7th @ 11:59PM on Turnitin 2. LinkedIn Workshops with the BCC (for bonus marks) on COOL + livestream 3. Get a headshot for Linkedin
- 39. LastModified2017-06-2110:13PMPacificStandardTimePrinted 39 Sauce me an email!! Visit me in office hours!! 1. Email: comm202.3@sauder.ubc.ca 2. Tutorials: feel free to approach me before or after
Editor's Notes
- fix week 7 add deadline for linkedin + Feb 14
- social means more creativity and flexibility ability to show more personal brand
- social means more creativity and flexibility ability to show more personal brand
- change the wording
- put text in & add media but not as extensive
- block her out
- use common sense!
- this is what a message could look like