Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Why Delivery Must be Part of Your Content Strategy With Charles Cooper
1. @Cooper_42 | #IDW2017 | cooper@rockley.com
Why Delivery Must Be Part
of Your Content Strategy
Charles Cooper – VP
The Rockley Group, Inc.
2. @Cooper_42 | #IDW2017 | cooper@rockley.com
Charles Cooper
• VP, The Rockley Group
• 25+ years in the content business
• Background in businesses processes,
manufacturing process control and software QA
• Co-authored “Managing Enterprise Content:
A Unified Content Strategy”, “DITA 101” and
“Intelligent Content: A Primer”
• Contributor to “The Language of Content Strategy”
• TRG representative on OASIS TC on Augmented
Reality in Technical Communications
3. @Cooper_42 | #IDW2017 | cooper@rockley.com
The Rockley Group
• 28+ years in the industry
• Primary audiences include
• High Tech
• Pharma
• Medical Devices
• Finance
• Industry Experts
• Intelligent content strategies
• Content reuse strategies
• Structured content management
• Content creation and management in a regulated world
9. @Cooper_42 | #IDW2017 | cooper@rockley.com
Things to remember…
• There’s no easy button for pizza
• Even if you didn’t do the work, there’s a long journey for those ingredients
from ‘farm to plate’
• There’s a lot of preparation and a lot of people involved
10. @Cooper_42 | #IDW2017 | cooper@rockley.com
Things to remember…
• There’s no easy button for pizza
• Even if you didn’t do the work, there’s a long journey for those ingredients
from ‘farm to plate’
• There’s a lot of preparation and a lot of people involved
• It’s the same for our content – delivery is key, but it’s part of a process
13. @Cooper_42 | #IDW2017 | cooper@rockley.com
Many Silos
• Business divisions
• Departments
• Content
• Tools
• Silos we don’t even know about
14. @Cooper_42 | #IDW2017 | cooper@rockley.com
Why do we even have them?
Human nature to want to be able to control
things…
…and it feels harder than ever to
‘remain in control’ in our workplaces
20. @Cooper_42 | #IDW2017 | cooper@rockley.com
What’s the typical response to change?
• Push-back
• It’s hard
• It’s going to take too long
• Out of our comfort zone
• We’d have to rewrite our processes
• No-one does it like that
• ….
21. @Cooper_42 | #IDW2017 | cooper@rockley.com
Look around your
company, and see
what already
22. @Cooper_42 | #IDW2017 | cooper@rockley.com
What already exists?
• Where possible, use or modify existing processes or tools.
• Don't try to save the un-savable.
• Just because you have a hammer…
24. @Cooper_42 | #IDW2017 | cooper@rockley.com
There’s probably something you can use
You can start by understanding and improving your content journey
from end to end
https://xkcd.com/1195/
32. @Cooper_42 | #IDW2017 | cooper@rockley.com
Streamlined Delivery Journey
Request Change
Review Priority?
Inform Requester
of assigned priority
status
Queue for next
meeting
Set Agenda
Send Agenda to
GB members
Call Special GB
meeting
Review Reqests,
Appeals
Approve?
Inform Requester
of assigned priority
status Inform Requester
of Status
Inform
Implementation
Agree with
assigned pri?
OK Appeal (to whom?)
Agree with GB
decision?
OK
Implement
Y Y
Y
Y
N
N N
N
Provide info to GB
members
1 5
3
2 4
Examine
and get
input
Distribute
information
Receive
Request
ImplementSanity
Meet and
Decide
SME
6
7
Reject
8
Create
Outline
Apply
Visual
Styling
Publish
Create
Content
Create
Project
Review/
Approve
Review/
Archive
35. @Cooper_42 | #IDW2017 | cooper@rockley.com
Understand the groups involved
and attempt to meet everyone’s
needs
36. @Cooper_42 | #IDW2017 | cooper@rockley.com
Marketing
• What’s your responsibility?
• More than one product?
• What do you want?
• How can this project meet
those needs?
• Who are your natural allies?
• Natural Allies:
• Business
• Content Creators
• Sales
• Customers
37. @Cooper_42 | #IDW2017 | cooper@rockley.com
Business
• Is it cross division?
• Worldwide or Local?
• Does the project leader focus
on one division/region?
• What do they want?
• How can this project meet
those needs?
• Who are their natural allies?
• Natural Allies:
• Project Owner
• Marketing
38. @Cooper_42 | #IDW2017 | cooper@rockley.com
Content Creators
• Who creates the content?
• Where are they located?
• What do they want?
• How can this project meet
those needs?
• Who are their natural allies?
• Natural Allies:
• Customer Service
• Subject Matter Experts
• Localisation/Translation
• Marketing
• Sales
39. @Cooper_42 | #IDW2017 | cooper@rockley.com
Sales
• What’s their responsibility?
• More than one product?
• What do they want?
• How can this project meet
those needs?
• Who are their natural allies?
• Natural Allies:
• Marketing
• Content Creators
• Project Owner
40. @Cooper_42 | #IDW2017 | cooper@rockley.com
Users or Customers
• Who are your users?
• Can you get them on the
team?
• What do they want?
• How can this project meet
those needs?
• Who are their natural allies?
• Natural Allies:
• Customer Service
• Marketing
41. @Cooper_42 | #IDW2017 | cooper@rockley.com
Translation and Localization
• Are they the same people?
• Are they internal or external?
• Are they aware of the overall
strategy of the project?
• What do they want?
• How can this project meet
those needs?
• Who are their natural allies?
• Natural Allies:
• Content Creators
42. @Cooper_42 | #IDW2017 | cooper@rockley.com
‘Publishing’
• Is it an in-house or external
service?
• Do they publish in different
regions?
• In different countries?
• Paper or electronic, both?
• What do they want?
• How can this project meet
those needs?
• Who are their natural allies?
• Natural Allies:
• Content Creators
• Project Owner
43. @Cooper_42 | #IDW2017 | cooper@rockley.com
Maintenance
• Is this a different group than the
content creators?
• Are they remote?
• Do they have access to:
• The product?
• The content?
• What do they want?
• How can this project meet those
needs?
• Who are their natural allies?
• Natural Allies:
• Project Owner
• Customer Service
50. @Cooper_42 | #IDW2017 | cooper@rockley.com
And remember the journey’s never finished!
51. @Cooper_42 | #IDW2017 | cooper@rockley.com
Summary
• Delivery is part of a process
• Improve your existing processes to achieve the most effective delivery
• Understand your culture
• Find who’s involved and attempt to meet their needs
• Don’t overlook anyone
• Keep the lines of communication open
• Work to establish common needs and goals
• Try to choose tools that meet you needs (if that’s an option!)
52. @Cooper_42 | #IDW2017 | cooper@rockley.com
Resources and Question Time
moreinfo@rockley.com
cooper@rockley.com
Augmented Reality in Information Products (ARIP)
Developing specifications, guidelines, and best
practices to standardize key aspects of AR user
experiences.
http://bit.ly/1MxofPw