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COMM 202:
Career Fundamentals
T06 & T13 with Ingrid Bakke
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1. a linkedin crash course
2. leveraging linkedin
3. get to work work work
Today’s Agenda
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• TUTORIAL:
Resume and
Cover Letter
Peer Review +
Networking Prep
• WHAT’S DUE:
Resume & CL
Draft November
6th @11:59PM
on Turnitin &
Hard Copy
brought to class
• TUTORIAL:
Getting set up
with LinkedIn
• WHAT’S DUE:
• Linkedin profile
due Tuesday,
Oct. 23rd @
11:59PM
• OPTIONAL FOR
BONUS
MARKS: SEAT
platform by Dec.
14th @11:59PM
• TUTORIAL:
Resume &
Cover Letter
• WHAT’S DUE:
Linkedin profile
due October 23rd
@11:59PM
week 9
week
8
week
7
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5
a crash
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what’s
the point
of
linkedin?
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RESUME
• direct & formal
• company-
specific
• portrays your
qualifications for
a specific role
LINKEDIN
• a social network
• tailored to your
personal brand
• includes
broader
experiences
and interests
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8
RESUME
• direct & formal
• company-
specific
• portrays your
qualifications for
a specific role
LINKEDIN
• a social network
• tailored to your
personal brand
• includes
broader
experiences
and interests
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9
before you
startturn off the
notification feature
when making small
changesavoid marking connection
requests as “I Don’t Know”; if you
do too many LinkedIn kicks you
off the platform
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THE KEYS TO
LINKEDIN SUCCESS
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1. a
professional
headshot
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14
2. a captivating
headline
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3. interesting summary
that shows your
personality
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16
4. custom URL
and contact info
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5. complete experiences
with explanations & media
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HEADSHOT
S
• reasonably close
up
• high quality, good
lighting, etc
• looks like you
• a coloured photo
with a slight head
tilt makes you
more likeable
• CUS Visual Media
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19
HEADLINE
S
• this is your
hook!
• short & sweet
(120 characters
max)
• tell us about
who you are &
what you do
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20
HEADLINE
S
• this is your
hook!
• short & sweet
(120 characters
max)
• tell us about
who you are &
what you do
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EXPERIENCES
• include all roles (in reverse chronological
order)
• use first person & a conversational tone
• not a repeat of your resume
• show examples of your work if you have
them (videos, presentations, reports, etc)
• be concise!
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SUMMAR
Y
• 2000 characters
(don’t use it all)
• summarize your
background
• tell us about
your future
goals
• what makes you
tick?
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26
solid examples
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solid examples
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companie
s
• stay up to date
with your
favourite
companies
• keep an eye out
for roles you can
apply for
influencer
s
• who inspires
you
• align their
identity with
your brand
• follow your idols
& stay goal
oriented!
groups
• industries of
interest
• special interest
groups and
communities
• your peers and
colleagues
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29
leveraging
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31
managing
expectations
• you will rarely be offered a job from someone
straight from Linkedin
• in fact, be wary of strangers who offer to hire
you on the spot
• this is a tool to make connections that will
open up your options in the hidden job
market
LastModified2017-06-2110:13PMPacificStandardTimePrinted
• connect with
professionals you meet
at networking sessions
• find and connect with
recruiters for your
favourite companies
• stay connected to
mentors, past co-
workers, and managers
• connect with people from
the BCC
WHO DO I CONNECT WITH?
LastModified2017-06-2110:13PMPacificStandardTimePrinted
Hello Chance, it was a pleasure meeting you
at last week’s VMA’s. I enjoyed our
conversation on how you have been a top
artist without even selling an album! Let’s
connect and stay in touch.
Hello Ms. Kardashian, I noticed that you
launched a book strictly filled with your
selfies. Your 2014 mirror selfie was
perfection. As an aspiring selfie-er, I’d love to
chat with you over a cup of coffee sometime.
sample
messages
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34
your turn!
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35
take this time to…
• make a Linkedin
• work on your headline
(ask me or your
seatmates for help)
• connect with 5 people
today (hint: there are 9
TA’s and a classroom
full of potential
connections)
Connect with me!
Ingrid Bakke
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36
LastModified2017-06-2110:13PMPacificStandardTimePrinted
LastModified2017-06-2110:13PMPacificStandardTimePrinted
action items for next week
1. Linkedin Profile Assignment
due Tuesday, October 23rd
@11:59PM. Make sure to add
your TA on Linkedin!
2. Take a look at the optional bonus
mark with SEAT, posted to
Canvas
LastModified2017-06-2110:13PMPacificStandardTimePrinted
39
Sauce me an email!!
Visit me in office hours!!
1. Email:
comm202.3@sauder.ubc.ca
2. Tutorials: feel free to
approach me before or after
LastModified2017-06-2110:13PMPacificStandardTimePrinted
40
questions

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COMM 202 Tutorial #3

Editor's Notes

  1. fix week 7 add deadline for linkedin + Feb 14
  2. social means more creativity and flexibility ability to show more personal brand
  3. social means more creativity and flexibility ability to show more personal brand
  4. change the wording
  5. put text in & add media but not as extensive
  6. block her out
  7. use common sense!
  8. this is what a message could look like