This document outlines the agenda and content for a career fundamentals class. The class will cover setting up and leveraging LinkedIn, including tutorials on resumes and cover letters. Students are assigned to create a LinkedIn profile and connect with the instructor by a due date. They are also to draft a resume and cover letter and complete a job posting assignment. The document provides tips for an effective LinkedIn profile and strategies for using LinkedIn to find job opportunities and professional connections.

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COMM 202:
Career Fundamentals
T27 & T29 with Ingrid Bakke

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1. a linkedin crash course
2. leveraging linkedin
3. get to work work work
Today’s Agenda

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• TUTORIAL:
Cover Letter
• WHAT’S DUE:
• Job Posting
Assignment
March 1st @
11:59PM
• Resume and
Cover Letter
Draft March 1st
@ 11:59PM
• TUTORIAL:
Getting set up
with LinkedIn
• TUTORIAL:
Resume
• WHAT’S DUE:
Linkedin profile
due Wednesday,
February 20th @
11:59PM
Week
9
Week
8
Week 7
(today)
Reading Week!

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a crash

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what’s
the point
of
linkedin?

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RESUME
• direct & formal
• company-
specific
• portrays your
qualifications for
a specific role
LINKEDIN
• a social network
• tailored to your
personal brand
• includes
broader
experiences
and interests

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RESUME
• direct & formal
• company-
specific
• portrays your
qualifications for
a specific role
LINKEDIN
• a social network
• tailored to your
personal brand
• includes
broader
experiences
and interests

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before you
startTurn off the
notification feature
when making small
changesAvoid marking connection
requests as “I Don’t Know”; if you
do too many LinkedIn kicks you
off the platform

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THE KEYS TO
LINKEDIN SUCCESS

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1. Work
environment
appropriate
headshot

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2. a captivating
headline

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3. interesting summary
that shows your
personality

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4. complete experiences
with explanations & media

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5. custom URL
and contact info

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HEADSHOT
S
• reasonably close
up
• high quality, good
lighting, etc
• looks like you
• a coloured photo
with a slight head
tilt makes you
more likeable
• CUS Visual Media

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HEADLINE
S
• this is your
hook!
• short & sweet
(120 characters
max)
• tell us about
who you are &
what you do

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HEADLINE
S
• this is your
hook!
• short & sweet
(120 characters
max)
• tell us about
who you are &
what you do

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EXPERIENCES
• include all roles (in reverse chronological
order)
• use first person & a conversational tone
• not a repeat of your resume
• show examples of your work if you have
them (videos, presentations, reports, etc)
• be concise!

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SUMMAR
Y
• 2000 characters
(don’t use it all)
• summarize your
background
• tell us about
your future
goals
• what makes you
tick?

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solid examples

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solid examples

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companie
s
• stay up to date
with your
favourite
companies
• keep an eye out
for roles you can
apply for
influencer
s
• who inspires
you
• align their
identity with
your brand
• follow your idols
& stay goal
oriented!
groups
• industries of
interest
• special interest
groups and
communities
• your peers and
colleagues

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leveraging

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Following a Company

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Leveraging the Company Page

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Explore the Jobs Page

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Leverage Your Connections

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1st, 2nd, & 3rd Connections Explained
You
Your 2nd level
connections (People
you connections are
connected to)
Your 1st level
connections (People
you connected to)
Your 3rd level
connections

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managing
expectations
• you will rarely be offered a job from someone
straight from Linkedin
• in fact, be wary of strangers who offer to hire
you on the spot
• this is a tool to make connections that will
open up your options in the hidden job
market

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• connect with
professionals you meet
at networking sessions
• find and connect with
recruiters for your
favourite companies
• stay connected to
mentors, past co-
workers, and managers
• connect with people from
the BCC
WHO DO I CONNECT WITH?

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YOUR TURN!
Take this time to…
1. Make a Linkedin Profile
1. Headshot
2. Headline
3. Summary
4. Experience
2. Follow three companies that interest you and check out the jobs page
3. Do some research and add some relevant connects
4. Connect with me! Ingrid Bakke

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Action Items for Upcoming Weeks
1. Linkedin Profile Assignment
due Wednesday, February 20th
@ 11:59PM. Make sure to add
me on Linkedin!
2. Resume and Cover Letter Draft
and Job Posting Assignment
due Friday, March 1st @
11:59PM

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Sauce me an email!!
Visit me in office hours!!
1. Email:
comm202.3@sauder.ubc.ca
2. Tutorials: feel free to
approach me before or after

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questions