How to Avoid Disasters on Digital Projects
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Delivered for the Department of Communications, Energy and Natural Resources as part of the briefing and launch of the 2014 eCommerce voucher scheme in Dublin Castle
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How to Avoid Disasters on Digital Projects
- 2. Near Future Strategy Advisors +353 86 2300702 keith@nearfuture.io www.nearfuture.io Keith Bohanna
- 3. Digital Is Critical ! You cannot leave it to chance ! Or hope the web developer will manage it ! It won’t just work out
- 4. Lets set the scene In most digital projects (websites, mobile apps, websites and databases/ software)….
- 5. The client ! Don’t know what they want ! Don’t know how to communicate it ! Never understand what a developer is talking about
- 6. there’s more ! Don’t really want to do web stuff ! Can’t give it time ! Have unrealistic expectations
- 7. The Web Developer ! Doesn’t know what the client wants ! Is mediocre in the first place
- 8. The Web Developer ! Is either a graphic designer or a geek ! Neither think/communicate like a normal person
- 9. What can we do about this?
- 10. “Web Developer” Means Nothing Undefined Unregulated 1
- 14. web developers
- 15. What do they look like? ! 2 to 4 people minimum (mix of design & tech skills) ! In business for a couple of years ! Relevant portfolio
- 18. Tender Process Consistency & Common Sense 2
- 19. Tender Process ! You need a functional spec ! And a shortlist – at least 4 ! In document give interview date
- 20. Assessing responses ! Did they answer each of your questions? ! Are their responses clear?
- 21. Interviews ! Allow an hour ! Ask for a 20 minute presentation ! Watch their cohesion as a team – push them
- 22. Interviews ! You need to meet the people who will directly work on your project
- 29. Trust Your Instincts ! If their work is substandard then that is what they will deliver for you
- 30. Trust Your Instincts ! If you don’t understand them now then you never will
- 31. KISS by Steven Wright You can’t have everything. Where would you put it? 3
- 32. KISS ! Everything takes longer than planned ! Most projects contain things that customers do not care about
- 33. KISS ! The more there is the more complex the project gets ! The more likely it will run over time or budget or just not work
- 34. KISS ! What to Do? ! Force stripping back to the basics ! It saves cash, time and stress
- 35. Content by me Content takes bloody ages 4
- 36. Content Good content takes longer than that 4
- 37. Content ! Plan for it from day one ! Consider getting a freelance content writer in ! Sort out photos and permissions early
- 38. The Commercials Be fair, be clear 5
- 39. Commercials ! Building good digital (website/app) takes time ! That needs to be respected and paid for properly ! Daily rate €400 to €600
- 40. Commercials ! Set 2 to 3 key milestones and payment structure against them
- 41. Commercials In a simple project maybe: ! Signed off design ! Material portion of site/ app tested and signed off ! Final completed project