HOW TO NETWORK,
BUILD RELATIONSHIPS &
FIND A JOB ON LINKEDIN
JEANNETTE PALADINO
WRITER-IN-CHIEF
WRITE SPEAK SELL
© Jeannet...
WHY LINKEDIN IS ESSENTIAL FOR
COMPANIES AND PROFESSIONALS
LinkedIn is the the most highly regarded social network for
comp...
YOUR LINKEDIN PROFILE
• “Professional Headline” and “Summary” are critical. Your
Profile communicates your brand.
• Optimi...
PROFESSIONAL HEADLINE
© Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com
Your “Professio...
JEANNETTE PALADINO
RANKED #1 IN SEARCH FOR
BLOGS
© Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writesp...
YOUR “SUMMARY”
Your Summary is your brand statement and the other
important component of your Profile. It describes -
• Wh...
HOW TO MAKE CONNECTIONS
AND BUILD RELATIONSHIPS
© Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespe...
HOW TO EXTEND AN INVITATION TO CONNECT
Do NOT use default invitation: “I'd like to add you to my
professional network on L...
LINKEDIN LION
LION: LinkedIn Open Networker
Pro: Accepting all invitations, even from people you don’t
know, expands your ...
LINKEDIN GROUPS
• Over 1.8 million Groups to join. Be selective and/or start
your own Group.
• Start and engage in discuss...
BLOGGERS HELPING BLOGGERS GROUP
© Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com
Membe...
TOP CONTRIBUTOR – SOCIAL MEDIA MARKETING
GROUP; AND LINKED: HR RESOURCES GROUPS
© Jeannette Paladino 2015 | http://writesp...
LINKEDIN RECOMMENDATIONS
© Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com
• Establishe...
ENDORSEMENTS
© Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com
Enables you to recommend...
COMPANY PAGES – MORGAN, LEWIS
• Aggregates updates of a company’s LinkedIn members.
• You can track official news and netw...
LINKEDIN PULSE
• “Your News” See what’s trending based on your
interests and Influencers.
• “Posts.” Can be written by any...
HOW TO FIND A JOB AND
CANDIDATES
ON LINKEDIN
© Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaks...
DO A JOB SEARCH
© Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com
Search for people in ...
CONDUCT A JOB SEARCH
© Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com
Refine by indust...
CONDUCT A JOB SEARCH
© Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com
Refine by Title,...
NETWORK WITHIN GROUPS
© Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com
Cultivate relat...
JOIN JOB DISCUSSIONS
© Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com
Group members wi...
TO SUMMARIZE:
• LinkedIn is used by business professionals more than any
other social network. It is especially relevant i...
JEANNETTE PALADINO
Social media writer, blogger and project manager helping
individuals and organizations to build brand a...
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How to Network, Build Relationships & Find a Job on LinkedIn

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This presentation gives a step-by-step overview of how to become involved in LinkedIn so that you can build relationships, promote your personal brand, cultivate new business and find a job.

How to Network, Build Relationships & Find a Job on LinkedIn

  1. 1. HOW TO NETWORK, BUILD RELATIONSHIPS & FIND A JOB ON LINKEDIN JEANNETTE PALADINO WRITER-IN-CHIEF WRITE SPEAK SELL © Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com
  2. 2. WHY LINKEDIN IS ESSENTIAL FOR COMPANIES AND PROFESSIONALS LinkedIn is the the most highly regarded social network for companies and professionals that want to build relationships, identify prospects and network with peers and industry leaders. But you’ve got to do it right. • DO connect with people you know or ask your connections for introductions to people you want to know. • DO build relationships. • DO complete your professional profile. • DO offer to help other members. • DON’T use the hard sell. • DON’T spam members with useless invitations. • DON’T spam groups with useless information. © Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com
  3. 3. YOUR LINKEDIN PROFILE • “Professional Headline” and “Summary” are critical. Your Profile communicates your brand. • Optimize for key words. • Be searchable. • Promote your brand. • ALWAYS use a photo of yourself and not an impersonal avatar. © Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com
  4. 4. PROFESSIONAL HEADLINE © Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com Your “Professional Headline” is most important component of your Profile. Optimized for key words, it will rank you higher in searches. Deborah Kaye key words -- Securities, Broker-Dealer, Banking Compliance Attorney
  5. 5. JEANNETTE PALADINO RANKED #1 IN SEARCH FOR BLOGS © Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com
  6. 6. YOUR “SUMMARY” Your Summary is your brand statement and the other important component of your Profile. It describes - • What you do and how that distinguishes you from the competition. • Career highlights. • The benefits that will accrue to other members if they connect with you. • A brief summary of your relevant experience. © Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com
  7. 7. HOW TO MAKE CONNECTIONS AND BUILD RELATIONSHIPS © Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com
  8. 8. HOW TO EXTEND AN INVITATION TO CONNECT Do NOT use default invitation: “I'd like to add you to my professional network on LinkedIn.” Personalize: Subject line: Your TED talk inspired me to write Dear Mr. Jones, Your TED talk reinforced my decision to switch from teaching political science to a career in journalism. I enjoyed our brief conversation afterwards. I’m sure that your updates on LinkedIn would be very helpful as I gather the information I need to make this transition. Would you be willing to connect with me on LinkedIn? I’d be very grateful and please don’t hesitate to ask if there is anything I can do to be helpful to you. Sincerely, © Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com
  9. 9. LINKEDIN LION LION: LinkedIn Open Networker Pro: Accepting all invitations, even from people you don’t know, expands your network. Con: Gain connections who add no value. Can waste your time when they ask for introductions. You want visitors who view your profile to see that you have quality connections. © Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com
  10. 10. LINKEDIN GROUPS • Over 1.8 million Groups to join. Be selective and/or start your own Group. • Start and engage in discussions. • Distribute your blog posts – but be careful not to “spam” groups and appear to be self-serving. You will be barred. • Develop relationships off-line. • Give in order to get. © Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com LinkedIn Groups are at the heart of the LinkedIn experience. They consist of members with similar interests – functional skills, industries, alumni of a school, and personal interests.
  11. 11. BLOGGERS HELPING BLOGGERS GROUP © Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com Members are bloggers who comment on each other’s posts, exchange posts, co-write eBooks, collaborate on business and build relationships.
  12. 12. TOP CONTRIBUTOR – SOCIAL MEDIA MARKETING GROUP; AND LINKED: HR RESOURCES GROUPS © Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com Initiating highly-engaging discussions can promote you to the Top Influencer in a group and gain personal recognition.
  13. 13. LINKEDIN RECOMMENDATIONS © Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com • Establishes your credentials and authority • Enables you to be recommend and recommend other members. Strengthens relationships.
  14. 14. ENDORSEMENTS © Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com Enables you to recommend members for their expertise. Mutually rewarding but not as powerful as narrative Recommendations.
  15. 15. COMPANY PAGES – MORGAN, LEWIS • Aggregates updates of a company’s LinkedIn members. • You can track official news and network into the company. © Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com
  16. 16. LINKEDIN PULSE • “Your News” See what’s trending based on your interests and Influencers. • “Posts.” Can be written by anybody; you can follow. • Get ideas for updates and Group discussions. © Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com
  17. 17. HOW TO FIND A JOB AND CANDIDATES ON LINKEDIN © Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com
  18. 18. DO A JOB SEARCH © Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com Search for people in companies where you’d like to work Or, search “Jobs.” LinkedIn has become the “go-to” source for companies conducting job searches.
  19. 19. CONDUCT A JOB SEARCH © Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com Refine by industry
  20. 20. CONDUCT A JOB SEARCH © Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com Refine by Title, Geography, Company, and network in through connections in your network
  21. 21. NETWORK WITHIN GROUPS © Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com Cultivate relationships with other members in the LinkedIn Groups you belong to. Each Group has its own Job board.
  22. 22. JOIN JOB DISCUSSIONS © Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com Group members will post discussions about positions at their companies or with clients and contacts.
  23. 23. TO SUMMARIZE: • LinkedIn is used by business professionals more than any other social network. It is especially relevant in the B2B space. • Join Groups to build relationships and leverage your connections. • Give to get. • Be active with updates and useful information. • Engage in discussions. • Become a resource for others. • Find a job and identify candidates for jobs in your company. Connect with Jeannette >>>> © Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com
  24. 24. JEANNETTE PALADINO Social media writer, blogger and project manager helping individuals and organizations to build brand awareness, increase revenues and engage employees as brand advocates on social media. • Advises organizations on Linked In strategies • Writes and optimizes LinkedIn profiles. • Writes blogs and websites. Connect with me on LinkedIn. LinkedIn.com/in/jeannettepaladino © Jeannette Paladino 2015 | http://writespeaksell.com | jpaladino@writespeaksell.com

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