LinkedIn tutorial

1. COMM 202:
Career Fundamentals
T24 & T25 with Samyta Rai

2. Today’s Agenda:
1. LinkedIn Crash Course
2. Leveraging LinkedIn
3. Get to work work work work

3. LinkedIn Crash Course
1

4. What’s the
point of
LinkedIn?

5. What’s the
point of
LinkedIn? LINKEDIN
• a social network
• tailored to your
personal brand
• includes broader
experiences and
interests
RESUME
• direct & formal
• company-specific
• portrays your
qualifications for
a specific role

6. What’s the
point of
LinkedIn? RESUME
• direct & formal
• company-specific
• portrays your
qualifications for
a specific role
LINKEDIN
• a social network
• tailored to your
personal brand
• includes broader
experiences and
interests

7. BUT before
you start.. turn off the
notification feature
when making small
changes
avoid marking connection requests
as “I Don’t Know”; if you do too many
LinkedIn kicks you off the platform

8. The Keys to LinkedIn Success

10. 1. a professional
headshot

11. Headshots
HEADSHOTS
• reasonably close up
• high quality, good
lighting, etc
• looks like you
• a coloured photo
with a slight head tilt
makes you more
likeable
• CUS Visual Media

12. 2. A captivating headline

13. HEADLINES
• this is your hook!
• short & sweet
(120 characters
max)
• tell us about who
you are & what you
do

14. HEADLINES
• this is your hook!
• short & sweet
(120 characters
max)
• tell us about who
you are & what you
do

17. 3. interesting summary that
shows your personality

18. Summary
▹2000 characters (don’t use it all)
▹Summarize your background
▹Tell us about your future goals
▹What makes you tick?

19. SOLID
EXAMPLES

20. SOLID
EXAMPLES

21. 4. custom URL and
contact info

22. 5. complete experiences with
explanations & media

23. Experiences
▹Include all roles (in reverse chronological order)
▹Use first person & a conversational tone
▹Not a repeat of your resume
▹Show examples of your work if you have them
(videos, presentations, reports, etc)
▹Be concise!

25. companies
• stay up to date
with your
favourite
companies
• keep an eye out
for roles you can
apply for
influencers
• who inspires you
• align their identity
with your brand
• follow your idols
& stay goal
oriented!
groups
• industries of
interest
• special interest
groups and
communities
• your peers and
colleagues

26. Leveraging LinkedIn
2

28. Managing
Expectations
▹You will rarely be offered a job from someone straight from
LinkedIn
▹In fact, be wary of strangers who offer to hire you on the spot
▹This is a tool to make connections that will open up your
options in the hidden job market

29. WHO DO I
CONNECT
WITH?
Ø Connect with professionals you meet at
networking sessions
Ø Find and connect with recruiters for your
favourite companies
Ø Stay connected to mentors, past co-workers,
and managers
Ø Connect with people from the BCC

30. Sample
Messages
Hello Beyoncé, it was a pleasure meeting you at
last week’s VMA’s. I enjoyed our conversation on
your 5 incredible key changes in ‘Love On Top’!
Let’s connect and stay in touch.
Hi Rihanna, I notice that you’re the CEO of Fenty
Beauty. Your launch was truly a master class in
branding. As an aspiring marketer, I’d love to pick
your brain over a cup of coffee sometime.

31. Your Turn!
3

32. Take this
time to…
• make a LinkedIn
• work on your headline
(ask me or your
classmates for help)
• connect with 5 people
today (hint: there are 9
TA’s and a classroom
full of potential
connections)

35. Action items for next week:
1. Final Skills Matrix due January 31st @ 11:59 PM
on Turnitin: 6 positive and 2 failure stories
2. Job Posting Research Assignment due on
February 7th @ 11:59 PM on Turnitin
3. LinkedIn Workshops with the BCC (for bonus
marks) on COOL and livestream
4. Free headshots: Check out CUS Visual Media on
Facebook

36. 1. Email: comm202.7@sauder.ubc.ca
2. Tutorials: Approach me before or after tutorial
3. Office hours: Available throughout the term as
assignments come up (stay tuned)
How to get in touch with me:

37. Thanks!
Any questions?
Have a great day!